Create "China's leading gold jewelry comprehensive service provider"

A few days ago, in order to promote high -quality jewelry design research and development and manufacturing upgrade, Zijin Mining Group Gold Jewelry Co., Ltd. (hereinafter referred to as "Zijin Gold") with Lin Tairong and Xu Qingjie's cooperation and general manager special assistant appointment ceremony was held at the Zijin Gold headquarters of Xiamen in Fujian.

Lin Tairong is a well -known jewelry dealer and jewelry industry manufacturing expert in Taiwan. Xu Qingjie has been engaged in the research and development design and market expansion management of the jewelry industry for many years. Both have nearly 30 years of experience. Purple Golden executives said that the cooperation of this time will help Zijin Gold to realize the desire to revitalize the Haixi jewelry industry and realize the beautiful vision of gold jewelry products "Chinese brand, world jewelry". A solid step.

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China Gold Jewelry Gao Jiaqi | Text

Lin Tairong and Xu Qingjie's cooperation signing ceremony

As a wholly -owned subsidiary of Zijin Mining Group, the world's top 500 mining companies, Zijin Gold Jewelry is a gold jewelry brand that has risen rapidly in the industry in recent years. Since its establishment, Zijin Gold has relying on group resources and combining corporate strategic development goals to comprehensively extend the gold jewelry field to quickly achieve comprehensive development. At present, in addition to the design, production and sales of gold jewelry and jewelry in Zijin Gold, there are also gold repurchase, gold refining, high -purity precious metal material processing, and the operation of the gold jewelry industrial park. Product sales have achieved many channels covering banks, physical stores, e -commerce, etc., and the four major banks of China Agricultural Industry and dozens of joint -stock banks have achieved precious metal sales cooperation.

With the beautiful vision of creating "the World Gold Jewelry Brand from China" and becoming "China's leading gold jewelry comprehensive service provider", Zijin Gold aims to use this as the goal, through "integration deployment of talent resources, improvement of marketing strategies, promoting high quality The three major strategic measures of "Jewelry Manufacturing" entered a new stage of development.

01

Talent integration deployment

From the perspective of Zijin Gold, talents are an important support for enterprises to achieve leapfrog development. This time, Zijin Gold signed a contract with Lin Tairong and Xu Qingjie, who had rich experience in their careers, and was an important manifestation of the integration strategy of Zijin Golden Talent. Earlier, Zijin Gold has cooperated with the famous jewelry designer Lu Zhengnan and Yan Jiansu. This time, it is expected to further strengthen the improvement of the design and manufacturing process of Zijin Golden Jewelry. It is reported that Zijin Gold Plan continues to recruit original jewelry designers around the world to further strengthen the design and development capabilities.

Zijin Gold said that the continuous development of original design works, cooperating with large power companies to form design, production, promotion, and sales integration, which is an important way to help the jewelry industry cross the upgrade. In this regard, Zijin Gold Jewelry has launched the integration strategy of Jewelry market talent resources such as university alliances, industry associations, experts and scholars, etc., through cross -border cooperation, to provide marketing support for original design at home and abroad. The platform. At present, the Zijin Golden Design Team has integrated design resources including Britain, the United States, Australia, Singapore, and China, especially the Hong Kong and Taiwan regions of China, and plans to launch new heavy products within this year.

Lin Tairong and Xu Qingjie's cooperation signing ceremony

02

Marketing strategy improvement

Building more competitive and influential fashion brands is another key strategy for Zijin Gold to enter the new stage of development. In the process of layout the new retail format of the industry, Zijin Gold is based on the forefront of the market, seize the opportunities for the rise of new formats such as e -commerce and live broadcast, and set up live broadcast centers in 2020 to develop live broadcast and new retail. Daily exceeds the excellent results of 100 million yuan. Zijin Gold also said that in the future live broadcast business layout, the company will also focus on promoting the live track of "risk sharing, inventory sharing" with the MCN institution, continue to drive market consumption potential and enhance brand competitiveness.

Layout offline physical stores, the development of franchise system will be the main measure of Zijin Gold to quickly occupy the domestic jewelry market share. Relying on the new brand visual image of the brand, fashion, and international models, Zijin Gold has continued to expand offline physical stores in various cities in China under the strategy of "directly creating benchmarks, joining share expansion" Sound volume, further move closer to international first -tier brands.

In order to expand the influence of brand marketing, Zijin Gold Vision Social Marketing is an important tool for establishing long -term relationships with customers, and has carried out continuous community operations as early as 2020. With its own perfect online and offline channel system, it has achieved it. The development of the community has grown. So far, through the community, Zijin Gold has provided fans with various services including activity information, cutting -edge information, after -sales returns, daily maintenance consulting, etc., to improve user stickiness, and continue to drive the brand loyalty and repurchase rate of fans in the community. Essence

Zijin Mining Group Gold Jewelry Co., Ltd.

03

Product strategy innovation

From the perspective of market feedback, under the influence of the new crown pneumonia, the consumer market's demand for gold jewelry has been suppressed, and online purchase channels including live broadcasts have released this demand to a certain extent. For Zijin Gold in the layout and online channels, how to ensure the quality of product design and manufacturing, improve the transparency of all aspects of marketing, and become particularly important, which is also a test of the Zijin Gold brand. To this end, Zijin Gold has been put into practice with the concept of "the best, quality first", as the direction of the company's product strategy innovation.

At present, Zijin Gold is exploring in -depth new materials, new technologies, new equipment, and new processes to achieve a golden signboard of "fine craftsmen" in the industry with superb craftsmanship. A few days ago, Zijin Gold reached an authorized cooperation with the Nanjing Golden Foil General Factory to launch a series of three -dimensional gold foil in the "Fengfeng He Ming" series. It was hand -made through the "gold foil forging technique" non -heritage inheritance technology. Gold foil over 0.1 microns. In addition, Zijin Golden Product Line is constantly pushing out. Since the beginning of this year, Zijin Gold has continuously launched new products or special sale activities through platforms such as Xiaohongshu, Weibo, and public account on Valentine's Day, Winter Olympics, Women's Day, and "520" nodes. Just this month's "June 1" Children's Day, Zijin also launched the "Blessing of Blessing" series of children's gold jewelry. Products are in line with popular hotspots. Combined with strong publicity and blessings, Zijin Gold is accurately grasping the keen smell of the current "traffic password" to capture new opportunities for the market.

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