Onlookers#Netizen: Ideally the loss of each car exceeded 23,000 yuan. Where did the money go?#

The financial report of the ideal car in the second quarter of 2022 shows that in the first half of the year, 60,000 ideal ONEs were delivered, and the operating loss was nearly 1.4 billion yuan. The average bicycle loss had exceeded 23,000 yuan, and the loss of bicycles exceeded last year. After the report on the new media platform of China Economic Weekly, netizens were onlookers.

Focus 1: The ideal car has not yet formed a scale effect

@: I spent 2 yuan to buy 5 cakes, and I plan to sell each 2 yuan. However, there are too many cakes in the market. I had to reduce the price to 1.5 yuan each, and I received 7.5 yuan after selling. I made 5.5 yuan in my pocket, but I had to say that I lost 2.5 yuan.

@12: The example upstairs is too simple. You also have to invest in tools for buying stoves, coal, and oil. You have to pay for rent. At least 30 cakes are sold every day to cover these costs. The cakes that are sold later will start making money. The ideal car is "not sold 30 cakes", and the scale effect has not yet been formed.

@A695651822: Automotive manufacturers will sell 500,000 cars a year in order to make a balance and loss. The ideal car only sold 120,000 cars a year, and the scale effect has not yet been formed, and it must be lost. At that time, Malaysia built Sagitar Automobile companies, and the sales volume was transferred to auspicious company. In the future, electric vehicles must sell more than 500,000 vehicles to make a profit and loss balance and make money.

@想: The ideal car research and development cost is high and the sales volume is small. The cost of R & D to each car is high, and the ideal car will lose money.

@: The ideal car is high in advertising.

@yariel: The cost of materials in the car is very low, but the management cost and marketing cost of car companies are very high. They will be passed on to the car. The total cost of single platforms increases, causing the illusion of high value of the car.

@: It may be that the company's entire company has a large expenditure, and the income cannot cover the cost.

Focus 2: Lost shareholders, no executives

@0 8 80: Changzhou ideal workers are very high, and may be higher in salary.

@: The wages of the workers are not high, and the salary of executives is scary.

@： ： ：: Lost the money of the company's financing, and the executives are drumming every day. Lost shareholders and no executives.

@意: Open a lot of parts factories by yourself, sell parts to the main factory at a high price. The main factory is responsible for assembly. The shareholders lose.

@: The loss is calculated. High wages and high R & D costs, calculations will lose money. If you have been losing money, this company should close the door to stop loss. However, this company continues to produce, indicating that losses are only book losses.

@Reliability Train: The ideal car's gross profit margin is quite high, but the operation is too much money, and it turns money to make money, and the same is true of other new forces.

Focus 3: Where is the money, the tax inspection should be checked

@: This is a new type of tax avoidance method. The executives are high wages and high benefits, giving employees a small benefit, making the book a loss.

@: All routines. Only when companies lose money, they can spend the investors' money, make the second round of financing, and do not pay taxes. If the enterprise switches to the right track, it can make the account profitable, and the next step is to sell the company's cash or go public.

@: The average investment in the early period is spreading into the cost, which is an accounting method.

@: The battery mode of the ideal car is similar to that of Jingdong's self -employment model. It must be lost in the early stage and profit in the later period.

@: It stands to reason that the ideal car does not have its own vehicle manufacturer, does not have the layout of power stations like Weilai, and does not have the research and development of many models like BYD. Essence Wherever the money is gone, the tax audit should check their accounts, and they must be clear.

@有: Some companies reduce profit avoidance, and some companies directly make their books.

(This article published in "China Economic Weekly" 2022, No. 16)

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