Jilin Province's 100 -day event "Light Light Night Economy"

Event site. Liu Guannan Photo

In 2022, the theme event of the "Lighting Night Economy Repel the Fireworks" series of Jilin Province was held in the most prosperous business district in Changchun on the 18th. According to the Jilin Provincial Department of Commerce, this event aims to promote the recovery of the province's consumer economy.

At the beginning of March, the new crown pneumonia epidemic was outbreak in Jilin Province, which lasted more than two months of "war epidemic". Various production and operation subjects in Changchun and other places recovered. However, this round of epidemic has a serious impact and far -reaching impact on consumption in the province.

According to the Jilin Provincial Department of Commerce, the province will make efforts from both ends of supply and demand. On the one hand, consumer vouchers will be led, focusing on strengthening residents' consumer confidence and capabilities. On the one hand, promotional activities will be used as carriers to stimulate the vitality and popularity of market players.

In the next 100 days, the province will organize hundreds of characteristic neighborhoods, hundreds of commercial outlets and hundreds of fireworks night markets to extend the night and space of night consumption, enrich the night consumption carrier, and increase the discounts of night consumption.

During the event, a number of fashion exhibitions, new product launch, and Starlight Market will be carried out in all parts of Jilin Province. , Calligraphy and Calligraphy Exhibition and other night cultural products and services, hold a number of night sports events such as table tennis, badminton, basketball, fitness.

Xu Caishan, deputy secretary -general of the Jilin Provincial People's Government, said that the night economy has become a new track for Chinese cities, a new symbol of the vitality of cities, and a new engine to promote the upgrading of urban consumption. He encourages enterprises to comprehensively innovate the format, create IP, create an excellent environment, enrich the consumer experience, and improve the service level.

Source: China News Network

Edit: Jiang Chenchen

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