10 million US dollars in 10 years?Apple has strongly bought sports copyrights?What do Apple want to do?

On the world market, Apple can be said to be the most famous hardware company. Everyone is familiar with Apple's mobile phone iPhone, computer iMac, headphones AirPods, tablet iPad, etc., but recently Apple has done a lot of people who are surprised. This It ’s just to buy sports copyrights. What exactly does Apple want to do? What kind of medicine did Cook's gourd?

1. Apple that buy sports copyright on a large scale?

According to the interface report, a "unprecedented" sports information appeared on Apple's official website: Apple and the American Professional Football League (MLS) reached 10 years of cooperation. Since 2023, it will broadcast the MLS competition globally globally (Apple And Major League Soccer to Present All MLS Matches Around the World for 10 Years, Beginning in 2023).

According to the follow -up reports of the media such as The Athletic, the total amount of a 10 -year -old appointment between the two parties will reach $ 2.5 billion.

Regardless of whether Apple, the US professional football alliance, or the world sports streaming media, this cooperation significance is definitely worthy of "historical level". Apple officials also described this cooperation as "in A Historic First for Sports".

Since then, Apple Corporation, which has brought up the exclusive copyright of the event, has also officially entered the sports copyright business. High -profile has become a new giant in this huge media camp, and has completed a key step in the layout of the streaming media business.

According to the agreement, these competitions will be broadcast exclusively on Apple TV+. Fans and subscribers ($ 4.99 per month) of fans and Apple TV+of this watched package service can watch the live broadcast of all the game.

2. What exactly do Apple want to do?

We see that Apple has a lot of effort at this time to promote the development of its own sports copyright, and many people will be surprised. Do Apple think that Apple is a hardware company? Where is the logic of Apple in such a large -scale purchase of copyright?

First of all, from the perspective of long -term market development, Apple's vigorously buying sports copyright is actually a normal phenomenon. This is because Apple develops to the current stage. If you want to rely on hardware to firmly lock your users, In fact, it is very difficult. Apple needs to rely on some differentiated competitive advantages to provide users with more reasons for buying Apple products and services. At this time, the sports copyright with strong user stickiness has become Apple's better choice. If Apple's users know that Apple has such high -quality sports copyrights, there will often be more motivation to buy Apple's products and services, thereby further promoting Apple's consumption.

Secondly, we have actually said before that Apple's development has actually adopted another set of development models over the years. This is another set of development logic designed by Jobs for Apple. With Apple's advantages, it builds Apple's moat. Apple’s The entire service software system of the system and Apple is actually a very large market advantage of Apple. Because Apple's hardware was too strong before, many people ignored the advantages of Apple. In fact, as long as Apple's business can make a difference in this regard, In fact, these advantages are still very large. Especially when the Apple hardware system has gradually no way to build a strong market advantage for Apple, relying on software and other soft services to promote the development of its own business, it has become an inevitable choice for Apple.

Third, from the perspective of Apple's large -scale purchase of sports copyrights, in the future, Apple will undoubtedly make further efforts in the service field, thereby building its own long -term advantages. In the future, Apple may no longer be the hardware giant in everyone's imagination. Apple is likely to achieve unprecedented market competitiveness in the software market, which may be Apple's current largest market value. In fact, Apple is also constantly changing, understanding the trend of Apple and the direction of development and transformation. It is also very important for Chinese companies.

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