Wuliangye's revenue in the first half of the year exceeded 40 billion yuan for 26 consecutive quarters to maintain double -digit growth

On August 25, Yibin Wuliangye Co., Ltd. (hereinafter referred to as "Wuliangye") disclosed the report in the first half of 2022: In the first half of the year, the company's operating income was 412.22 billion yuan, a year -on -year increase of 12.17%; the net profit of home was 15.099 billion yuan, a year -on -year increase of 14.38%. In the second quarter, the single -quarter operating income was 13.674 billion yuan, and the net profit was 4.276 billion yuan.

This is the sixth and 6th quarters of Wuliangye's continuously maintaining double -digit growth trend since 2016. Wuliangye is also the only liquor listed company that has achieved double -digit growth every quarter since the epidemic in 2020.

Industry insiders said that in the face of the complex and turbulent international situation, the domestic epidemic emits more points, the economic operation is uncertain and unstable, and the performance of Wuliangye has maintained two growth. Its business toughness and strong vitality.

The corner of Wuliangye Industrial Park

Wuliangye million tons of wine storage base

Wuliangye wine brewing special grain base

Wuliangye Ecological Wetland

Wuliangye green ecological brewing base

Persist in development

"1+3" product matrix continuous optimization

The semi -annual report pointed out that since this year, Wuliangye has always adhered to the development of development, adheres to the strategic theme of "making strong brands, excellent products, and big markets" and creating the five -in -high -quality development of "ecology, quality, culture, numbers, and sunlight" The development path of Wuliangye strives to brighten the golden signboard of "Great Power, Wuxiang, and Chinese Wine King".

In the first half of the year, the company further strengthened the "1+3" product system.其中，“1”是进一步强化第八代五粮液代际系列核心大单品的地位；“3”分别是以501五粮液为代表的窖池系列、以经典五粮液为代表的年份系列，以及以一帆风顺、 Cultural wine series products represented by zodiac signs.

为进一步确保五粮液品质的纯正性、包装的一致性、产品的等级性和品牌的辨识度，今年以来，公司完成了45度五粮液、55度五粮液、60度五粮液、68度五粮液、酒王酒、 The cleansing of the overdrawn of Wuliangye's brand image products makes the Wuliangye product matrix more clear and more accurate.

According to the semi -annual report, in the first half of the year, Wuliangye wine products achieved a gross profit margin of 81.86%, of which the gross profit margin of the main brand products was 86.38%, and the gross profit margin of other wine products was 59.75%.

In terms of core products, the eighth -generation Wuliangye has continued to consolidate the core position of the thousand yuan price band, and the market for the market has achieved a year -on -year increase of over half of the marketing theater.

As a strategic high -end brand of the company, the classic Wuliangye has made a "2000 yuan+" liquor market, becoming a powerful starting point for achieving the company's high -quality market share. Since the beginning of this year, Wuliangye has focused on the promotion of classic Wuliangye brands and consumer cultivation to achieve high -quality sales. At present, classic Wuliangye has achieved staged breakthroughs in high -end circles such as finance, art, automobiles, sports, and chamber of commerce.

Wuliangye said that the company will continue to carry out consumer cultivation through different levels of tasting activities, 3+2 days of regular customers, Wuliangye Cultural Tour, etc., and continues to sponsor through large domestic and foreign events activities, foreign cooperation, and enterprise visits through domestic and foreign events. , Advertising, etc. to carry out brand promotion work; continue to build high -end group purchase and sales networks such as large -scale enterprise units group purchase direct sales, core consumer group purchase and sales, personalized customization, etc., planning and rhythmically strengthen the cultivation of the classic Wuliangye market to allow more consumers Cognitive and identifying the scarcity value of products, realize the steady improvement of market value and market share.

At the same time, the Wuliangye Cultural Wine series products also showed accelerated development in the first half of 2022. Wuliangye Corporation strictly follows the principles of "high value, high quality, small batch flexible customization", and is welcome to join the marketing of cultural wine with resources and powerful merchants. As of August 24, 52 businesses have actively participated in the research and development of cultural wine. 27 series of products have started research and development and will be listed one after another. Among them, some cultural wine products with strong cultural attributes and IP value have been listed. For example, Wuliangye Qianshan Mountains, Dubai World Pavilion China Pavilion officially designated wine, Geely custom wine, and the United States, China, Wanshou Wujiang and other products.

While revenue and profits continue to maintain double -digit growth, the value of Wuliangye's brand has also continued to rise.

On July 26 this year, the World Brand Lab, one of the world's three major brand evaluation agencies, released in the 2022 "China 500 Most Valuable Brand" analysis report released by World Brand Lab. The 16th place on the list; the brand value increased by 39.303 billion yuan compared with last year, an increase of 12.08%, and achieved double -digit growth for 5 consecutive years. Become the only best performance brand from the liquor industry in 2022.

On July 27th, in the list of "Brand Finance 20122, the top 50 of the Global Global Fortune Top 50" released by the global authoritative brand value evaluation agency Brand Finance, Wuliangye ranked second in the global spiritual wine brand with a brand value of $ 28.7 billion , Brand value increased by 12%year -on -year, brand value growth ranks first in the List of Langli Wine, and the brand strength index scores 89.4 points (100 points). (Supreme level). Manufacturers deal with challenges together

The operating toughness that shows the fast reaction

The semi -annual report shows that the net cash flow of Wuliangye's single -quarter operating activity in the second quarter was 5.288 billion yuan, an increase of 65.15%year -on -year. The sharp increase in the cash flow of business activities reflects the strong anti -risk capacity of Wuliangye. At the same time, the ability to return the payment under many uncertainties under the external factors is still strong, indicating that the dealer's determination and confidence in the prospects of the development of the enterprise.

In the past year, in the face of the severe market situation, Wuliangye Company predicts the situation and take the initiative to act in advance, and clearly proposes to comprehensively implement the six dimensions of six dimensions including value regression, policy rewards, product resources, financial attributes, channel innovation, and platform construction, and continue to improve The profit level of the merchant, the manufacturers are discussing and winning a win -win situation.

Especially in the second quarter of this year, the epidemic was repeated nationwide. Wuliangye company started early and responded quickly. It implemented the "headquarters and the main battle of theater" strategy, close to the market and rapid response. Policies have promoted steady growth. Industry insiders believe that this reflects the toughness of Wuliangye's rapid response.

Wuliangye also actively carried out the Yuanchun theme activities, Wuliangye and American Culture Festival, Father's Day, 618 E -commerce Festival, banquet activities and other consumer activities, strengthen consumer interaction, enhance brand stickiness, effectively drive market sales, channel inventory maintained low positions low positions low position , Ensure stable performance.

At the same time, Wuliangye actively implements the responsibility of state -owned enterprises, fully implemented the "six stability" and "six guarantees", and combined the protection of employment and entrepreneurship with the needs of high -quality development of enterprises.

The semi -annual report pointed out that in the first half of this year, Wuliangye, as always, assumes the social responsibility of state -owned enterprises, and plans to provide a planned way to recruit on campus, social recruitment, and flexible work. Nearly 1,000 employment opportunities including it; strengthen cooperation and exchanges with local colleges and universities, carry out integration of production and education, provide joint training and internship opportunities for college students, improve their employment capabilities and employment opportunities, and actively absorb outstanding students to enterprise internships and enterprises. Employment; for the wealthy personnel generated due to business adjustment, the company actively conducts internal deployment, resolutely does not lay off layoffs, does not cut salary, and shares the development of the company with all employees.

"Five in One"

Promote the continuous stable and high -quality development of enterprises

In the first half of the year, revenue and profits continued to maintain a good performance in double -digit growth. It is Wuliangye's adherence to system planning, overall coordination, targeted efforts, comprehensive policies, continuously grasping the characteristics of brand culture, deepening reforms, marketing in marketing, marketing in marketing, in marketing The reform is effective, the overall planning of technological innovation, the progress in major projects, and further consolidating a microcosm of the company's steady foundation.

Wuliangye proposes that during the "Fourteenth Five -Year Plan" period, it will adhere to "focusing on the main business and strengthening the main business" to meet the new needs of consumption upgrades. Power, seize new development opportunities, a blueprint to the end, Wuliangye Group has accelerated the achievement of the "5111" development goals, Wuliangye Co., Ltd. accelerates the realization of the "2118" development goals, and further brightens the "big country, Hemei Wuliang, and the Chinese wine king. "Getting signboard.

Focusing on the "Fourteenth Five -Year Plan" goal, Wuliangye will always follow the "seed, brewing, selection, Chen, and adjustment" wine five characters, and make every effort to create ecology as the background color, quality as the core, culture as support, digital kinetic energy, sunlight as the sun, as the sun, as the sun, as the sun, as the sun, as the sun, the sunlight as the sun. The guarantee of the five -in -one "ecology, quality, culture, numbers, and sunlight" continues to be stable and high -quality development enterprises, which will accelerate the construction of world -class wine companies with excellent products, outstanding brands, innovation and leading, and governance.

Taking the "Ecological Wuliangye" with the "five -in -one" development path as an example, the semi -annual report pointed out that the company will unswervingly follow the road of ecological priority green development and spare no effort to strengthen the upstream responsibility. The upstream water quality, effectively grasp the construction and maintenance of the ecological wetland of Minjiang River in the upper reaches of the park; continue to optimize the green energy structure, accelerate the construction of the energy efficiency system, strengthen smart energy management, and create "ecological Wuliangye"; adhere to the provision of ecological products, use green products and high -quality products Continue to meet consumers' longing for a better life; comprehensively realize ecological production, vigorously develop the circular economy, create "zero carbon wine companies", and establish a benchmark for ecological development in the Chinese liquor industry.

At the same time, unswervingly promote technological innovation. The company's R & D investment has increased year by year in the past five years (2018 84 million yuan, 126 million yuan in 2019, 131 million yuan in 2020, and 177 million yuan in 2021). In the first half of this year, it exceeded 100 million yuan. Development, implementing scientific and technological innovations from the process of raw and auxiliary materials, song production, brewing, aging, ticking, and packaging, forming key core innovation technologies, and helping enterprises with high -quality development.

Among them, in order to further consolidate the foundation of quality, the company focuses on promoting special scientific research projects such as the "Wuliangye Famous Restricted Research and Application". New bacteria such as JNU-WLY1368, air bushoplastin, etc. It has important scientific value in terms of level and product high quality, and play an active role in promoting global cognition and recognition of Chinese liquor. Wuliangye's development and future potential in recent years have also been recognized by the capital market. Since the beginning of this year, brokerage has published 138 related research reports in Wind, all of which have given the "recommendation" or higher on the front of Wuliangye.

Some securities institutions have pointed out that from the mid -to -long term, Wuliangye is the largest item of the thousand yuan price band, and the strongest brand of strong fragrant liquor. Under the trend of upgrading the structure of the liquor industry and the head concentration, Wuliangye organizes through channel organizations through channel organizations. And the optimization of dealers' profits can stimulate greater market momentum, and the growth space is huge. The trend of long -term volume and price growth in the "big country" is determined, and revenue and net profit will continue to grow steadily.

(Sichuan Economic Network reporter Yang Bo Hou Yunchunwen/Picture)

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