Zhongjun Commercial Management's revenue of 600 million yuan in the first half of the year helps to fulfill the "continuous growth of certainty"

Author:Securities daily Time:2022.09.01

On the evening of August 30th, the reporter Wang Lixin released the performance report of the first half of 2022. During the reporting period, the company achieved revenue of 600 million yuan in the first half of 2022; gross profit was 250 million yuan, and the overall gross profit margin was 41.6%; it should account for 130 million yuan. Among the 600 million yuan revenue, the revenue of commercial property management and operational services was 200 million yuan, and the residential property management service revenue was 400 million yuan. From the perspective of analysts in the industry, for more than a year to log in to the capital market, Zhongjun Commercial Management has been focusing on the three major strategic directions of regional focusing, coordinating symbiosis and digital wisdom, and further fulfilling the development concept of "commercial+residential" two -wheel drive. The promise of "continuous growth of certainty". "Affected by the downward settlement of the real estate market, the property management market has also suffered a certain pressure. Under a relatively difficult industry pattern, Zhongjun Commercial Management can be able to rise steadily as both residential and business. It is also very popular with the capital market. "Guan Rongxue, an analyst of Zhuge Housing Data Research Center, said in an interview with the Securities Daily reporter. Maintaining the diversification of gross profit margins to help cross the cycle "Zhongjun Commercial Management can be said to be a small and beautiful" in property management enterprise. Although the size of the pipe area is not large, the performance of profitability is that This is mainly due to the company's business+residential operating model. In the first half of the year, the company's gross profit margin was 41.6%, ranking among the best in the industry, mainly because of the high gross profit of the company's business property management business. "Xiao Yunxiang, senior analyst of the Tongce Research Institute, to Xiang Xiangxiang "Securities Daily" reporter said. From the perspective of the interim reporting data, in the business property management and operation service sector, Zhongjun Commercial Management revenue of 200 million yuan in the first half of the year and a gross profit of 090 million yuan. As of the first half of the year, 43 contract projects were signed with a contract area of 6 million square meters. There are 16 projects, with a pipe area of 1.6 million square meters. On the other hand, as the other round of the company's double -wheel drive strategy, despite the repeated impact of the epidemic, Zhongjun's residential property management business still shows a good trend of dual growth and profit growth. According to the central report data, in the first half of 2022, Zhongjun's commercial management residential property business revenue was 400 million yuan, an increase of 35%year -on -year, and gross profit of 160 million yuan, an increase of 50%year -on -year; There are 221 contracting projects, with a signing area of 42.5 million square meters, 140 in the pipeline project, and 22.4 million square meters in the pipe area. In Xiao Yunxiang's view, the management of commercial property management is more likely to be affected by uncertain factors such as epidemic conditions. In addition, from the perspective of management scale, due to the relatively small supply of commercial properties, the construction cycle is long, and the influence of the industry has been affected by the industry. It can only be responsible for the management of residential property. "From the perspective of horizontal comparison, the operating model of Zhongjun Commercial Management also reflects the creation of mutual collaborative conditions and advantages, providing motivation for the company's cross -cycle." Xiao Yunxiang said. "This diversified business model also reflects that the enterprise has a certain vitality and is widely involved in the field, which also means that the value growth point is more and can increase the overall profitability." Guan Rongxue said Compared with the advantages of Zhongjun's commercial management, it lies in the wide range of business. In the face of short -term industry fluctuations, there are relatively many income support points. Accelerate focusing on the enhanced differentiated operation capabilities of the first and second -tier core cities. In 2022, after the first year of listing, Zhongjun Commercial Management examines the current industry and ecology and put forward the concept of new strategic upgrades: "regional focus", "collaborative symbiosis", "digital wisdom and capability" Essence Judging from the current project distribution of Zhongjun Commercial Management, as of the first half of the year, 32 shopping centers under Zhongjun Commercial Management have deployed 32 shopping centers, most of which are distributed in TOD projects distributed in Beijing, Fuzhou, Nanchang, Hefei and other core cities. Essence At the same time, at the end of this year, Xichang'an Zhongjun World City, located in Beijing, will be officially launched. This is the first time in 2009 after landing in Beijing CBD Zhongjun World City, Zhongjun Commercial Management once again deployed Beijing. After the Zhangjiagang Zhongjun World City and Taizhou Zhongjun World City in December last year, Zhongjun Commercial Management once again deployed the East China District to create another masterpiece of the city Ole product line -Huaqiao Zhongjun World City. At that time, there will be a scene of "three cities" in the East China area. Earlier this year, Zhongjun Commercial Management Management stated that in the future, it will cooperate with the parent company to develop first, second -tier, and strong three -tier cities. At the same time, it will obtain high -quality and high -quality and growth potential projects through mergers and acquisitions to create Zhongjun World City benchmarks. This also means that Zhongjun Commercial Management will further focus on superior resources, focus on core first- and second -tier cities, and build benchmarking business. In terms of symbiosis, Zhongjun Commercial Management has always followed the Group's "two -winged" strategy, coordinated with real estate development to obtain high -quality plots, and jointly develop urban complexes. Support small brands to achieve performance growth together. It is reported that in the face of the repeated epidemic in the first half of the year, Zhongjun Commercial Management quickly iterated new functions of online malls to help merchants find new sales growth points from an uncertain external environment. Such a "win -win" principle has also caused Zhongjun Commercial Management to increase performance during the epidemic. Huang Lun, the chairman of Zhongjun Commercial Management, is also being promoted quickly as the next keywords of business development and changes. ability.

In the first half of this year, Zhongjun Commercial Management first proposed the concept of "online and offline" 24 hours without snoring, and accurately empowerment Merchants redefine the "people cargo yard" again. The data shows that as of June 30, the total number of members of Zhongjun Commercial Management was about 1.7 million, and online has become a new channel for the "sucking powder" and performance growth of Zhongjun commercial management. In this regard, Xiao Yunxiang said: "The company has clarified the direction of strengthening value -added services and digital operation management, which is in line with industry development prospects. Value value -added services will be an area that companies in the industry will deeply dig in the future. Operating service capabilities, quality, etc. will have a positive role in promoting. In addition, from the perspective of energy lifting efficiency and reduction of costs, digital transformation is inevitable. Experience. "In this regard, Guan Rongxue also said," The business model of Zhongjun merchants counts intelligent and differentiated business models is unique in the industry. Create business content tailored according to the city, which can accurately capture the needs of customer base and achieve differentiated competition. , Fill in the market gap, can strengthen its own brand influence, expand the attraction of the circle, and can also ensure its own revenue to a certain extent. However, in this model, the experience and ability of the company's project content layout is There are certain tests. "Picture | Batch Cool Hallo Bao Map.com | Zhu Lingzi Audit | Xu Jie Editor | Shangguan Monroe Final Audit | Zhang Liang