Solving problems Steady growth and promotion of development ｜ New scenes and new experiences, Haidian multi -measures stimulate the new vitality of tourism consumption

Golden Autumn September is the peak tourist season, and it is also the peak consumption season. Combined with the "Several Measures for the Prevention and Control and Stable Economic Growth of Haidian District", Haidian District Commerce Bureau and the Cultural and Tourism Bureau actively adopted measures such as industrial policy guidance and funding assistance to seize opportunities and help relevant enterprise units in the region in the region not to prevent and control the epidemic situation. Realize orderly development under the premise of relaxation. At the same time, enterprise units in the region are also actively upgrading the service, actively exerted characteristics, tap business and tourism resources, flexibly rescue themselves, and accelerate the restoration and development of the consumer tourism industry.

Introduce subsidy policy to excavate consumption potential

Under the normalization of the epidemic prevention and control, major shopping malls and catering companies are regulating cleaning and disinfecting every day to ensure the safety and health of the shopping and dining environment, and maintain a stable order of life. However, due to the impact of the epidemic, the passenger flow of major shopping malls and catering companies has been affected, and the pressure on funds is greater. Long -term epidemic prevention and disinfecting work undoubtedly increases the labor cost of the enterprise.

In order to help relevant companies affected to resume development as soon as possible, in July of this year, the District Commerce Bureau issued a policy of preventing and eliminating subsidies for the prevention and disinfecting subsidies of large shopping malls and catering companies above the regional designated size. "At present, more than 200 companies have completed the declaration. It is expected that the funds to allocate funds in September this year are in place."

In accordance with relevant policies, the Commerce Bureau conducts epidemic prevention and disinfecting subsidies for the operation and management enterprises of shopping malls, shopping centers, and catering stores that meet relevant conditions, and supports and encourages the strict implementation of the urban epidemic prevention requirements for the operation of shopping malls, shopping centers and catering services. Enterprise area gives subsidies.

In addition to subsidy policies, major shopping mall shopping centers are also actively grasping market changes. By renovating and upgrading, adapting to new situations, understanding new needs, excavating consumption potential, boosting consumption willingness, and attracting consumers with better and more diverse services to attract consumers Essence

Cuiwei Department Store Cuiwei Store (hereinafter referred to as "Cuiwei Department Store") After eight months of closed store adjustment and upgrading, it was re -appeared on November 6, 2021. Entering Cuiwei Department Store, the hall is spacious and bright, and many new fashion brands have appeared.

▲ Self -service cash register

"The prominent features are characteristic of humanities, technology, fashion, health, and green. In terms of the upgrade of category brands, Cuiwei Department Store has boldly innovated and introduced 37 new brands, of which 12 are the first store in Haidian District, Beijing. Cuiwei Department Store is also conducting service innovation, adding and upgrading service facilities such as bathroom, mother and baby room, and self -service cash register to bring a better shopping experience to consumers. "

In the mall, the reporter saw a series of scientific and technological landscapes -interactive ground screens can be used for "fishing games" by stepping on. The 39 -meter -long digital cultural experience gallery can also click interactive to understand the humanistic landscape and history and culture of Haidian District Knowledge. "We added a 7.7 -meter -high U -shaped screen on the 4th floor. At the same time, we also created the first sculpture digital light and shadow show in Beijing and the 39 -meter -long digital cultural experience promenade. Come to create a scientific and technological scene and increase consumer experience and technology. "Zhang Xin told reporters.

In addition to the new transformation of traditional malls, the consumption space of "immersive experience" has also become the darling of consumers in many new eras. The first Langyuan BOM Hefanli is such a "immersive" commercial project. The predecessor of BOM Hefan is the Wudaokou clothing market. As a commercial transformation project for urban renewal, it has been made into a new commercial complex and officially opened in March 2022. As a new business of the "Z era", it is mainly aimed at the main consumer forces in the future. Liang Yifan, the head of the first Langyuan BOM Hehri project, introduced: "The area of ​​the heavenfan is 10,000 square meters. At present, the overall operating conditions are good, which attracts a lot of young people."

Liang Yifan said that in just a few months, the Haidian District Commerce Bureau provided a lot of help and guidance, and also provided a lot of support in the activities and publicity of the urban consumption season and the promotion of the people's consumer season. In response to the construction of the consumer season and the international consumer center cities, BOM Hefan will continue to upgrade the content of the game, further combine online and offline synchronous games, lead the international trend consumption, cater to future development trends, and truly do the real -fashion universe business. Guide the development of industrial development to play resources advantages

According to the requirements of Article 27 of the "Several Measures for the Prevention and Control and Stable Economic Growth of Haidian District", the Haidian District Culture and Tourism Bureau actively formulate relevant industrial guidance policies, raise funds, and excavate the relevant resources of the land. Living, the economy must be stable, and the relevant policy requirements for development need to be safe.

The reporter learned that the scope of support for the development of tourism industry development guidance in Haidian District includes: the Winter Olympics, the housing service guarantee project of the Winter Paralympic Games, the anti -epidemic and accommodation enterprise project, the cultural tourism integration project, the red tourism project, etc. Give corresponding funding support according to relevant standards.

"In order to make full use of the tourism resources of Haidian District, the District Cultural Tourism Bureau combines the creation of the demonstration zone of the National Cultural Relics Protection and Demonstration Zone of Sanshan and Wulion, and combines traditional projects with modern technology. Line, relying on 'one -machine Haidian' small program, 'Haidian Tourism' Sina Weibo, and the "Cultural Tourism Haidian" public account to promote related tourism resources. Let's promote the development of related tourism industries. In addition, the District Cultural Tourism Bureau combined with Haidian District's industrial development guidance funds in 2022, formulated relevant industrial bailout policies, and at the same time, it provided better services for enterprises and provided better services for industrial guidance, and contributed to the development of Haidian.

Haidian District has deep historical and cultural heritage and beautiful ecological environment, and has rich tourism and cultural resources. Relevant tourism companies actively use the advantages of cultural tourism resources and use rich cultural and creative products to attract more tourists to visit consumption.

It is understood that the Cultural and Creative Products Yuanmingyuan Passport is well received by tourists. After purchasing, tourists can stamp "punch cards" in different stores in Yuanmingyuan, and add fun to tourists in music.

Ms. Yu from Wuhan, Hubei took the children to feel the historical and culture of Yuanmingyuan in the summer vacation. Here, she bought a "passport" for the child: "If it is only the impression of a lap, the Yuanmingyuan passport is in The attractions can be stamped to let children understand the history and culture more. "Li Xiangyang, a member of the Party Group and Deputy Director of the Yuanmingyuan Management Office, introduced:" In order to further promote economic development, we have added unmanned selling cabinets. And online and offline promotion activities, constantly enriching products to attract more tourists. "

In addition, Yuanmingyuan also launched a cultural promotion of consumption to help the stable economic growth, carried out the National China Service Festival, "Drama Scenery" and other parks, and used new themes and new experiences to attract tourists for consumption. In digital operations, the Yuanming Park has digitized the bicycle, cruise, and battery cars in the park to improve the traffic efficiency and administrative efficiency inside the park, providing tourists with better services.

Increasing energy and release of tourism consumption potential, various measures in the Haidian District government departments continue to make efforts, solve the worry of enterprises, relieve enterprises, and strive to promote the further development of the tourism consumption industry. The government -enterprise coordinates, and we have taken advantage of it. I believe that with the efforts of various government -enterprise, it will continue to store energy in the future. The tourism consumption industry will continue to go on the road of revitalization of stability and goodness.

Reporter: Chen Ziling

Edit: Luo Yuhan

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