Betteni's income profit in the first half of the year will use new technologies such as artificial intelligence to create a new form of skin health.

21st Century Business Herald reporter Zheng Zhiwen Shanghai report

Betteni (300957) released the 2022 semi -annual report on the evening of August 26. During the reporting period, the company realized operating income of 2.05 billion yuan, a year -on -year+45.19%; %, Year-on-year-0.29%. In the second quarter, revenue achieved 1.241 billion yuan, a year -on -year+37.26%; net profit of home mother was 249 million yuan, a year -on -year+33.60%. In an interview with the 21st Century Business Herald reporter, the relevant person in charge of Betai said that in the first half of the year, in the face of repeated outbreaks in the face of the epidemic, in terms of supply chain, the company provided the supply outlets through multiple points and quickly opened up the supply chain links. The coordinated response reduces the risk of supply interruption caused by the outbreak of regional epidemic.

It is worth noting that in terms of channels, the performance of online and offline revenue in the first half of 2022 was very eye -catching. It is reported that in the first half of 2022, the company realized revenue of 1.627 billion yuan, an increase of 47.82%year -on -year, accounting for 79.72%. Among them, online self -operated channels achieved revenue of 1.238 billion yuan, an increase of 60.20%year -on -year, accounting for 60.69%of revenue. Offline channels realized revenue of 414 million yuan, an increase of 36.93%year -on -year. "We have always adhered to the sales model based on offline channels and online channels. In terms of OTC channels, the company is also a strategy of adhering to pharmacies+efficacy skin care products to produce the" 1+1> 2 '. 'Beautiful health+' transformation has continuously expanded the OTC territory. As of the end of June 2022, it has settled in over 4,000 Watsons. The OTC channel has covered 21 provincial administrative regions, "the relevant person in charge of Beteini told reporters.

Guoxin Securities Research pointed out that due to 2022, due to the uncertain fluctuations in the macro environment at home and abroad and the affected domestic epidemic, the consumer industry overall pressure. Zero data of the cosmetics club in the first half of the year fell 2.5%year -on -year, but Bettene was a leading skin care leader. Relying on the perfect product layout and flexible channel adjustment, the overall income has still increased against the trend. Among them, the "Winona" brand still maintains a 98%revenue proportion, and star sunscreen and special creams continue to perform steadily. Earlier studies have shown that "Winona" ranked first in domestic skin -level skin care market share in 2021, and the market share increased by about 2 percentage points from 21.6%in 2020. The domestic market share is close to the second and third place. The total of the head effect is significant.

Bei Teni Co., Ltd. was established in May 2010. With the "Winona" brand as the core, the company focuses on the cosmetics industry in the cosmetics industry in recent years. According to statistics from Euromonitor, the average annual compound growth rate of the skin -level skin care market from 2016 to 2021 reached about 32.50%. my country's skin studies -level skin care market is entering the golden development period. In the future, it will continue to maintain high -speed growth.

A good track will attract more entrants. In order to regulate the development, the state has gradually introduced a series of industry standards such as the "Regulations on the Supervision and Administration of Cosmetics" and "Cosmetic Effect Propaganda Evaluation Specifications". develop. The relevant person in charge of Betai said that "Winonna", as the head brand of skin care products, has always focused on sensitive skin care, continuously consolidated product power with scientific research, and continuously drove its performance growth with solid channel barriers. At present, the company also proposes to gradually develop the "sensitive skin PLUS" product line such as the "Venona" brand as its core to the "sensitive skin PLUS" product line such as sunscreen, whitening, anti -aging, and sensitive skin. Force, provide consumers with more refined product choices.

"For the future development, the company's skin health ecological map will continue to focus on the main track of the efficacy skin care products in the next five years. , "The relevant person in charge of Betai added.

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