Chasing Light ｜ "618": Did you "exercise"?

Live with goods without teaching English

I always feel less

Do not buy sports equipment online

Are you serious

This year's "618" shopping festival

Sports consumption continues to be popular

After opening the pre -sale window in major e -commerce platforms

Sneakers

Family fitness equipment

Outdoor sports equipment, etc.

Both are favored by consumers

Data Display

Tmall "618" first wave of sales period

The sales of camping related products increased by more than 2 times

The supply and purchase of the goods of men's sunscreens are significantly increased

Become the hottest product in outdoor clothing

The number of transactions increased by nearly 50% year -on -year

In addition, Luya, who is loved by young people, fishing for a ride

Multiple fishing ships are "second empty"

Not only that, many outdoor brands on the Jingdong platform

"618" turnover increases several times compared to last year

The hotness of live fitness also inspires the public's enthusiasm for sports

20:00 on May 23rd to 24:00 on June 18th

Jingdong Platform Anta, Feile and other over 1,800 brands

The turnover doubles compared to last year

Among them, Hongxingrke, Tubu and other domestic brands

The turnover exceeds 5 times the year -on -year

Professional running shoes, basketball shoes and other turnover over 150% year -on -year

As people's demand for exercise is more diverse

Smart fitness mirror, flying tray, fascia gun and other categories

Also attract more attention

now

The concept of national fitness has been deeply rooted in people's hearts

New coronary pneumonia epidemic has a impact on human society

But it also allows more people to have the relationship between exercise and health

With deeper understanding

"China Fitness Industry Data Report · Fifth Anniversary Collection Edition 2021"

And "2021 China Fitness Industry Urban Evilization Index Ranking"

Published on June 13th

The report shows that China's fitness industry gradually recovered in 2021

Fitness members and fitness population penetration rate

Showing a trend of five consecutive years of growth

In addition, Li Ning Co., Ltd. revenue in 2021 22.572 billion yuan

A year -on -year increase of 56.1%

Anta Group achieved revenue of 49.33 billion yuan in 2021

Since 2014, the State Council issued

"Several Opinions on Accelerating the Development of Sports Industry to Promote Sports Consumption"

National Fitness Rising to National Strategy

It has been 8 years so far

The national fitness has flourished in the past 8 years

Without national health, there is no comprehensive well -off

Also become consensus

In this context "618" sports consumption data

It reflects the huge growth potential of sports consumption

Higher fitness and health needs with the people

Reporter: Wang Junbao, Gao Meng, Niu Mengtong

Photo: Lan Hongguang, Jianghan, Ding Ting, Fang Yan, Shada, Wang Yi

[Editor in charge: Jiao Peng]

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