Jilin Bank credit card issuance exceeds 1 million

Recently, Jilin Bank's credit card issuance has exceeded 1 million!

Since the qualifications for credit card business in September 2012, Jilin Bank Credit Card has gone through several stages of architecture reform, system construction, product research and development, customer acquisition, and refined operations. As a late industry, Jilin Bank's credit card has also embarked on a unique development path. Especially in the past two years, with the continuous deepening of financial innovation, through the return of the origin and close to the market in the subdivided field, it has set a public card record of "curve overtaking" and "post -developer". In February 2021, a total of 500,000 card issues were issued to unveil the new chapter of rapid growth; in September 2021, 700,000 card issuance was reached to refresh the new speed of Jilin Bank; in August 2022, it officially entered the "Million Card Club". At this point, Jilin Bank has only spent less than 2 years in the national city commercial bank's credit card ranking. It has also won the China Financial Digital Development Alliance's "Most Love Credit Card Award" and China UnionPay's "UnionPay Card Business Excellent Contribution Award". , Stand out from the local credit card brand.

Span

The development of Jilin Bank's credit card can be described by "leapfrog".

From the first standard card issued in 2014 to 2021, Jilin Bank's first 500,000 credit card was used for 7 years.

From 2021 to 2022, Jilin Bank's second 500,000 credit card was used for only one and a half years.

The speed of speed can be seen even more powerful.

Surpass

Jilin Bank's credit card focuses on product design and innovation. In 2021, the "Golden Deer Card" was launched to break the design and gift model of traditional cards. The issuance of only 180,000 applications for the issuance of only 180,000 pieces, and the amount of new cards exceeded 70,000; The product "Fruit Card", with the theme of fruits, launched four national tide element cards, and gives each card creative name and auspicious meaning by the Spring Festival timing. The well -known brand in the United Nations has a 3 -day application exceeding 50,000 pieces. 10,000 pieces, a monthly card of more than 150,000 cards.

The "Ji Ke" series is another major deployment of Jilin Bank's brand strategy. Carry out consumer reduction activities such as "Lien Eleven Cities Jilin Bank New Year's Eve" and carry out the theme activities of "consumer red envelopes" online, and gradually load applications for travel, laundry, catering, movie viewing, etc., covering "eating" and "drinking" "Play", "You", "Buy", "Entertainment" and other aspects of the people's lives to provide customers with comprehensive consumption services.

In addition, in order to meet the pain points of different users, Jilin Bank Credit Card has established a characteristic installment system, launched bills, general ledger, consumption, cash installment services, and conducts business processing through mobile banking, SMS, WeChat banking and other channels The launch of Jixiangjin, Jijin, automobile staging, decoration installment and other scenarios, so as to achieve efficient and accurate comprehensive financial services for customers.

At present, the amount of credit card issuance in Jilin Bank ranks among the top in the province's UnionPay card; the installment transaction volume has doubled; Jilin Bank's credit card is moving towards "the public's vision" with unprecedented vitality and entered the "life of ordinary people."

Forward

From 0 to 1 million, the achievement of Jilin Bank's achievements originated from science and technology empowerment.

"People -oriented and scientific and technological" are the best answers to the million journey of Jilin Bank.

Jilin Bank uses big data to establish intelligent risk risk models to improve automatic approval rate and reduce customer waiting time; based on data system platforms, in -depth analysis of data resources and customer portraits; according to the working ideas of convenient application and fast loan, continue to improve the Jixiangjin model Iteraton, real -time approval after approval; improve the application of risk control platforms, anti -fraud platforms and other applications, and form an intelligent risk early warning system.

In the future, Jilin Bank will continue to increase technology investment, focusing on improving the digital capacity of important links in business.

Source: Xinhuanet

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