Lotus Health: In the first half of the year, non -net profit increased by 14.06 %, which will accelerate the brand rejuvenation strategy

[Dahe Daily · Dahecai Cube] (Reporter Tang Dynasty Jin) On August 30, Lotus Health disclosed the semi -annual report of 2022. The report shows that the company's operating income in the first half of the year was 860 million yuan, an increase of 1.16%year -on -year; the net profit attributable to shareholders of listed companies was 31.9023 million yuan, an increase of 11.67%year -on -year; the non -net profit attributable to listed companies was 31.868 million yuan, an increase of 14.06%year -on -year; operations operations; business operations; operations operations; operations operations; business operations; operations operations; operations operations; operations; business operations; operations operations; operations; operations; operations; operations; operations; operations; operations; operations; operations; operations; operations; operations; operations; operations; operations; operations; operations; operations; operations; operations; operations; operations; operations; The net cash flow generated by the event was 77.2128 million yuan, an increase of 24.58%year -on -year.

It is worth mentioning that after the successful reorganization of Lotus, through a series of new major measures in the field of business development, the company's appearance has undergone fundamental changes and overcomes the influence of unfavorable factors such as epidemics. The profitability has been steadily enhanced, the quality of development continues to improve, and it is in a period of major strategic opportunities for brand rejuvenation.

On August 18th, the comprehensive opening of Lotus Healthy Confinement Industrial Park not only marked all the completion of the work of retreating to the park, but also means that the company's operating development will fully enter the new stage of the speed, scale, quality, and benefit A new lotus flower will work hard to bloom new wonderful.

Around the "521" brand rejuvenation strategy

Promote the upgrade of product channels

At present, around the main business track, lotus health is implementing the "521" brand rejuvenation strategy, focusing on promoting the introduction of new talents, implementation of new mechanisms, new product R & D investment, and development of new channels. Fully launch a new type of composite condiment that meets the needs of market consumption in the hot pot base series, sauerkraut fish condiment series, braised sauce sauce series, and rely on high -quality ingredients and advanced craftsmanship to ensure product quality. On the basis of the existing line channels, accelerate the empowerment and layout of new retail and other channels, strengthen offline and online integration, and strive to improve the customer comprehensive experience. Focusing on condiments and healthy food tracks, the company will continue to expand the depth and breadth of the product system, strive to deploy new formats, seize new tracks, cultivate new advantages, and create more domestic products that make consumers love recognition.

Grasp strategic opportunities

Accelerate innovation and development

According to industry analysts, in the past ten years, the market size of composite condiments has increased from 43.2 billion yuan to 158.8 billion yuan, and the market size is expected to reach 259.7 billion yuan in 2025. The complex track has entered a stage of steady growth. Guoxin Securities said that the current penetration rate of the maternity industry is less than 30%. Compared with overseas, there is still double space. Driven by the standardization of catering and the convenience of family, the industry is expected to continue to maintain stable growth. With the upgrading of market consumption, consumption changes have prompted the end market to present a state of diversification, multi -level, personalized and fragmented, thereby promoting the innovation and development of condiments.

Today, Lotus Health is driving the company with new ideas, new ideas, and new mechanisms to continuously innovate and develop, and give full play to comprehensive advantages such as brands, markets, channels, and resources, and strive to gather innovative talents, build an innovative platform, and strengthen internal vitality.

The person in charge of Lotus Health said that the company will take the opportunity of the condiment industry park to fully use it as an opportunity to build and strengthen the company's core competitiveness in product development, channel upgrades, mechanism construction, and talent management. Strategic implementation goals, take green technology innovation as the starting point, improve the level of empowerment with digital, intelligent and other technological means, accelerate the formation of high -level development and manufacturing capabilities, promote the company to move towards higher quality development, and strive to take lotus health. Create a green intelligent high -tech listed company with a more prominent comprehensive advantage, stronger core competitiveness, and higher market share.

Responsible editor: Gao Shuai | Review: Li Zhen | Director: Wan Junwei

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