Report: The recovery of the Mid -Autumn Festival tourism market, Shanghai orders surge!Local and surrounding tourism account for the mainstream

Zhongxin Jingwei, August 31st, on the 31st, Ctrip released the "Report of the Mid -Autumn Festival and Autumn Tour Forecast Data 2022" (hereinafter referred to as the report). The report shows that since the inflection point of the long -range tourism market in the Dragon Boat Festival, the domestic tourism market has maintained the development trend of local and surrounding tourism, and long -term travel companies have risen. As of August 30, the Mid -Autumn Festival holiday orders compared to the same period of the Dragon Boat Festival by 137%, which is expected to become the best long vacation in the tourism market's recovery this year.

The report shows that the growth pace of the traffic category leads, the number of air tickets and train ticket orders has increased by nearly 2 times and 5 times, respectively. The recovery of the group tours and theme tours has reached 453%and 525%, respectively. Note.

Source: 2022 Mid -Autumn Festival and Autumn Travel Forecast Data Report

The average ticket price fell by 20 % from the summer

The report pointed out that with the optimization and adjustment of various epidemic prevention and control measures since the summer, including the implementation of nucleic acid releases after the implementation of multiple places or after the station, passengers' uncertainty has been greatly reduced and confidence in travel has been continuously improved. Although there are only 3 days of holidays, with the tide of returning to the hometown in the festival, the demand for long -range long -range travel in the Mid -Autumn Festival is further activated compared with the Dragon Boat Festival.

At the same time, according to the data of the Ctrip platform, as of August 30, the proportion of the Mid -Autumn Festival, surrounding tourism, and long -term travel orders this year were 23%, 24%, and 53%, respectively. Essence

The TOP10 of the National Mid -Autumn Festival popular destinations this year is: Shanghai, Beijing, Nanjing, Changsha, Hangzhou, Changchun, Guangzhou, Qingdao, Suzhou, Xi'an. It is worth mentioning that after the Shanghai Ziqing Xiaoye holiday fell out of the TOP10 popular city list, it returned to the list for the first time and won the first place.

In addition, the Mid -Autumn Festival holiday also ushered in the air ticket price depression between the summer and the National Day. According to the data of the Ctrip platform, the one -way tax -inclusive ticket price during the Mid -Autumn Festival is 770 yuan, which is 963 yuan from the average one -way price during the summer. Left and right level.

In the Mid -Autumn Festival, the moon viewing is one of the most ritual activities. On the Ctrip platform, the searches of keywords on the "Moon Appreciation" in the past week have increased by more than 423%month -on -month. Mountains, lakes, islands, rivers, ancient towns, and seaside have become the best set of "C -position" bright moon.

According to the search distribution of users in the past week, the most concerned "Monthly Scenic Area" in the seven major regions in the country is: Huangshan, Laizhou Island, Gubei Water Town, Orange Island, Emei Mountain, Dayan Pagoda, and Qianshan.

Source: 2022 Mid -Autumn Festival and Autumn Travel Forecast Data Report

Local tour and surrounding tour are still the mainstream

According to statistics from the China Tourism Research Institute, during this year's legal holidays, the radius of tourists' travel radius reached the lowest valley (95 kilometers) in Qingming, and gradually rose to the Dragon Boat Festival (107.9 kilometers), but this year's travel radius (New Year's Day 110.3 kilometers) is from 2019. 2019 The level of the average radius of annual holidays is less than half of the level of 270 kilometers. Due to the recent exfoliation of the epidemic in many places, the Mid -Autumn Festival holidays and surrounding leisure vacations will be highly probably mainstream.

According to the Ctrip platform, as of August 30, orders around the Mid -Autumn Festival increased by 267%from the previous week.

This year, the popular destinations around the Mid -Autumn Festival are concentrated in the Yangtze River Delta and the Pearl River Delta cities. TOP10 surrounding cities are: Hangzhou, Nanjing, Guangzhou, Suzhou, Shanghai, Zhoushan, Shantou, Huzhou, Wuxi, Shenzhen.

Source: 2022 Mid -Autumn Festival and Autumn Travel Forecast Data Report

Outdoor product reservation increases 92%

Camping continued to be popular in the early autumn season. According to the data of the Ctrip platform, as of August 30, the Mid -Autumn Festival Camp GMV compared to the Dragon Boat Festival by 58%, continuing the trend since the Qingming.

Autumn is also a hiking peak tour season. The number of outdoor products on the Ctrip platform has increased by more than 92%month -on -month.

Xie Xiaoqing, a senior researcher at the Ctrip Research Institute, said that the travel radius of the Mid -Autumn Festival during the Mid -Autumn Festival is expected to reach the new peak of this year's holiday. However, whether the long -distance market can be opened further, it still needs to depend on the recent development of the epidemic in various places. Since the beginning of this year, tourists have shortened the advance reservation period and the cancellation rate of travel has increased the uncertainty of the travel business merchants. Under the trend of the established trend and long -distance travel of the local and surrounding tourism, how to upgrade and content through product upgrades, and then upgrade, and then upgrade, and then upgrade, and then upgrade, and then upgrade, then content upgrades, and then upgrade, and then upgrade, and then upgrade, then content upgrade, and then upgrade, and then upgrade, and then, it is upgraded. Increasing the "X" consumption choice and enhanced tourists' tour rates, it has become a proposition for the challenge of travel merchants. (Zhongxin Jingwei APP)

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