"New" Focus ｜ E -commerce empowers "cloud wings" for Jilin sika deer products

As soon as you enter the territory of Shuangyang District, Changchun City, Jilin Province, the "China Shuangyang · World Luxiang" publicity sign standing on the side of the road can be seen. Shuangyang District has more than 300 years of deer farming, and has the reputation of "Chinese sika deer first town". The Luxiang and Township in this area rely on the advantages of the strong sika deer industry. "".

Walking into the "Mingcheng Deer Industry" on the streets of Lochi Township Sika deer products. In its sales hall, more than 100 "deer, deer tendon, deer whip, deer blood such as deer antler, deer tendon, deer whip, deer blood "Elements" products are placed here, which can be described as dazzling.

"The sika deer is a treasure in the whole body, and the products about sika deer are very complete." Zhang Shilong, manager of Mingcheng Deer Co., Ltd., Jilin Province, said that the products in the store are basically "furnishings". "Our main sales are online ","

Zhang Shilong is an authentic "Deer Three Generations". A few years ago, he returned to his hometown to start "secondary entrepreneurship" on the basis of his father's operation of sika deer products. Starting from a small team of several people, he is currently developing into a place distributed in more than 100 throughout the country. Human online sales team.

"Now 90%of my plum deer products are sold online. There are hundreds of orders per day, and sales have reached tens of thousands of yuan, which is dozens of times more than before. In the past The offline experience store is now. "Zhang Shilong said.

Li Jiarong, who was also entrepreneurial in Luxiang Township, was typical among the youths of returning to start a business. On the basis of "C position", she promoted the innovation and development of e -commerce on the basis of the sika deer breeding industry at home and achieved gratifying results. A few years ago, Li Jiarong started webcasting with his entrepreneurial team and promoted plum deer products online. At present, Li Jiarong's company has more than 1,200 sika deer, forming a fusion development model such as breeding, deep processing, e -commerce sales, and cultural tourism projects. In 2021, sales revenue achieved more than 40 million yuan.

Returning to the hometown, the youth of the new e -commerce has made new e -commerce, not only to strengthen its own industry, but also help local farmers to increase their income through recycling sales, agency sales and purchase labor. At present, there are as many as 150,000 sika deer farming in Luxiang Township. There are more than 1,000 categories of more than ten categories around scholarly deer. The total output value of sika deer industry is 3.7 billion yuan. There are nearly a thousand shops that distribute plum deer products, with more than 1,000 online stores, covering major platforms such as Taobao, JD.com, Kuaishou, Douyin, and live sales models such as live and cargo.

"Luxiang Township promotes online and offline sales of sika deer products, develops the physical store economy and e -commerce economy, and has formed a relatively complete marketing system. In e -commerce sales, you can return to the countryside to serve as the main force. A young e -commerce company is in During a live broadcast, the sales of sika deer products exceeded one million yuan. In 2021, the cumulative express delivery business volume of our town exceeded one million pieces. "Wang Meng, secretary of the Luxiang Discipline Inspection Commission of the sika deer industry and e -commerce, said.

Wang Meng introduced that as a provincial e -commerce town in Jilin Province, there are nearly 6,000 deer farmers in Luxiang Township, and almost households have e -commerce. In recent years, the town's retail sales of sika deer products have remained rapidly growing. "At present, more than 70 % become online sales, and products are exported to Western Europe, North America, Southeast Asia and other places." Wang Meng said.

"Our town has established an operating company, relying on the" Shuangyang Mei Flower Deer 'brand, to open official flagship stores on a number of large e -commerce platforms such as JD.com and Tmall, establish a live online celebrity base, and promote the high -quality products of companies in the domain. , Let consumers rest assured. At the same time, build a characteristic industry with diversified development, solve the shortcomings of the industrial chain alone, and vigorously develop the cultural tourism industry around the sika deer industry. "Wang Meng said that the sika deer is gradually becoming a" Internet celebrity ".

Searching for products related to sika deer on the e -commerce platform, merchants from Jilin Province occupy the first few pages. The best -selling merchants are "Jilin sika deer" and "Luxiang" as the signboards to attract customers.

The new e -commerce company has brought great changes to the development of Jilin Skilled Deer Industry. Jilin's sika products have timely connected to the country's large market, which not only closes the distance with consumers, increases benefits, but also drives rural tourism, catering and other industries develop.

At present, there are more than 600,000 sika deer in Jilin Province, accounting for more than 50%of the country, and the output value of the total industrial chain of the sika deer has reached more than 30 billion yuan. In the next 5 years, Jilin Province plans to develop the amount of sika deer to 1 million, with an output value of the entire industry chain of 100 billion yuan.

Sun Fuyu, deputy director of the Jilin Provincial Animal Husbandry Administration, said that Jilin Province will continue to strengthen brand creation and marketing. Relying on e -commerce platforms such as JD.com and Tmall, vigorously develop e -commerce, combined with the Internet celebrity economy, live broadcast and cargo, and build lines to build a lineThe transaction channels of sika deer products that are integrated and developed on the offline and offline have continuously expanded the market share of Jilin sika deer products.At the same time, we vigorously support the development of sika deer cultural tourism industry, sika deer specialty catering experience service industry and the construction of sika deer industrial parks, build a sika industry cluster for provincial, municipal, county, and line -ups to accelerate the development of industrial integration.(Jilin Province Animal Husbandry Administration) Source: Xinhuanet

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