For the second time in a year, the seeds you tap have quietly increased the price again

Jimu Journalist Zhou Dan

Video editing Zhou Dan

Many people love the seeds that they love after meals, and they have increased their prices again.

On August 23, Qiaqia Food released an announcement that the product upgrade of the company's sunflower seed series has brought about product power improvement, and the accompanying raw materials, packaging and auxiliary materials, energy and other costs have increased. The price range is about 3.8%. The new price policy has been implemented on August 21, which is less than one year before its previous product price increase.

What is the impact of price increases? Jimu Journalists visited the Jiangcheng Market and found that there is no great perception on the retail end, and some supermarkets are still increasing prices.

According to analysts of CITIC Securities Food and Beverage Industry, "Referring to the price of price increase in price last year, we believe that this round of vagued price increase will take 1-2 months. Therefore Gradually reflected on the report. "

Jiangcheng Retail has not seen the impact of price increases yet

Consumers are buying melon seed products

On August 30, in a large supermarket in Wuchang Rouge Road, Jimu Journalists saw that a variety of Qiaolian Sunflower Soning series products are being promoted and made a red price tag. "This 200 grams of melon seeds, the original price of more than 8 yuan, now the promotion is 7.5 yuan." The staff introduced, in addition, there are also promotional activities such as vine pepper seeds and caramel seeds. It feels okay, it will sell a little more when doing activities. "

The Qiaqiaguo seeds in Wuhan's small supermarket have not risen for the current price

On a small supermarket on Gan Dao Street, the reporter saw that although there was no promotional activity, most prices were not much different from large supermarkets. Low, but there are not many people who buy melon seeds recently, and the sales volume is mediocre. "The owner told reporters.

Is the market most concerned about whether the sales have effectively increased on sales?

"Because we were in the previous goods, the price has not increased for the time being. If the price of the goods increases, the retail price will definitely rise, and the impact on sales has not been seen for the time being." A month later.

In a certain e -commerce platform, in the official flagship store of Food, Jimu Journalists saw that the two packs of 350 grams of classic packaging five -fragrant sunflower seeds were priced at 30.7 yuan. There is no obvious advantage in price than offline, even more expensive than supermarket promotion.

"Is the price increase?" After the reporter asked, the customer service did not make a clear reply, but just said: "Different prices are different" "You are based on the actual order price."

The reporter sorted out and found that in the online store, the sunflower series products accounted for about 70%. In other words, after the implementation of the price increase, about 70 % of the products in the store will raise prices.

"Melon seeds are not necessities of life, and they don't eat much. If the price increase is not high, it is acceptable." When the reporter interviewed randomly, many consumers said so.

The sunflower series is its revenue,

According to statistics from relevant agencies, the market share of food in the domestic packaging melon seeds is about 50%. Qiaqia food is mainly engaged in the production and sales of nuts and foods. The products include traditional roasted products such as sunflower seeds, watermelon seeds, beans, pumpkin seeds, peanuts, and nuts represented by happy fruit, walnuts, almonds, etc. Among them, the Sunflower series products that are mentioned in both prices are the main force of the food revenue.

The reporter's inquiry data found that from 2019 to 2021, the revenue of sunflower products accounted for 68.27%, 70.43%, and 65.89%, respectively.

Several of Food Price Announcement Screenshot

On the afternoon of August 23, Qiaqia Food's announcement was also reminded that the price adjustment of some products may have a certain impact on market sales, so the price adjustment of prices on the company's future performance was uncertain.

So, what is the reason for this round of price increase?

The person in charge of Food Food said: "Based on the upgrade of the company's sunflower seed series products, the product has been improved, and the accompanying raw materials, packaging and auxiliary materials, energy and other costs have increased. Sustainable development. "In fact, in one year, this is not the first time that the food has promoted the price of the seeds of the seeds.

In October 2021, Qiaqia Food released an announcement that the company's sunflower seed series products and pumpkin seeds, small and small and fragrant watermelon seed products were adjusted. The price increase of each category ranged from 8%-18%. Implement. The reason for the price increase is also based on the product upgrade of the company's melon seed series, which has brought about product power improvement, and the cost of raw materials, packaging and auxiliary materials, energy and other costs has increased.

The industry believes that price increase is reasonable

However, from the perspective of some people in the industry, as an old -fashioned domestic product, Qiaqia Food is facing a series of problems such as the aging of the brand.

Qiaqiaguo seeds in Wuhan 1 supermarket are being promoted

At present, Qiaqia Food is also a food company that seriously relies on traditional offline channels. Last year, its online e -commerce business accounted for only 9.52%of the total food revenue.

In the first half of this year, the gross profit margin of the food fell slightly. During the reporting period, the gross profit margin of sunflower seeds fell 0.42 percentage points to 31.56%year -on -year.

Jiang Han, a senior researcher at Pangu Think Tank, believes that there are two reasons for the decline in the consumption of Sunflower's series. One is that after the consumption upgrades of sunflower seeds, consumers have more choices. Power is declining. On the other hand, the demand for sunflower seed products itself is not strong, and bulk sunflower seeds occupy a large share of the melon seed market.

In the case of general price increase in the food industry, Zhu Danpeng, vice chairman of the Guangdong Food Safety Promotion Association, believes that it is reasonable for the price increase of food for food. "As the boss of the seedlings, the right to speak. The overall consumption upgrade at the moment has no effect on consumers. From the perspective of growth and quality control, I think there is no problem with the price lifting. ","

The reporter sorted out and found that when many companies recently issued a price increase announcement, they all mentioned factors such as raw material prices. From the perspective of performance, the performance of duck neck, Yiming Food, Xiang Piaopiao, Dongrui Co., Ltd., West King Food, and Shuangta Food have declined to varying degrees in the first half of the year.

The industry believes that in the face of the cost of high -hanging raw materials, it is also helpless at the expense of "self -rescue" at the expense.

According to analysts of CITIC Securities Food and Beverage Industry, "Referring to the price of price increase in price last year, we believe that this round of vagued price increase will take 1-2 months. Therefore Gradually reflected on the report. "

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