Industry Observation ｜ Why is the unit price of 499 monthly monthly cakes this year?

As the Mid -Autumn Festival is approaching and affected by the epidemic, many consumers may choose moon cakes to give their relatives and friends or families through e -commerce platforms.

Cover reporters noticed that this year's moon cake market has changed. Among the moon cake gift boxes sold by the two well -known e -commerce platforms, after using coupons or discounts, the unit price has not exceeded 500 yuan of goods. The most expensive gift box under the brand is priced at 499 yuan.

Why can't you search for the e -commerce platform this year? A merchant engaged in a moon cake gift box dealer told the cover journalist, "No this year (adding products gift box), the state regulations will not be allowed."

For specific reasons, we need to return the time shaft to June this year. The four departments such as the National Development and Reform Commission jointly released the "Announcement on Containing" Sky "Moon Cake and Promoting the Healthy Development of the Industry", emphasizing that the moon cake gift box must not be put in any form of formulas. When selling other products, it is proposed to implement key supervision of boxes with a unit price of more than 500 yuan.

At the same time, the National Standard No. 1 Modification Form No. 1 is officially implemented by the National Standards for Food and Cosmetics issued by the State Administration of Market Supervision this year. Modifying orders mainly clearly stipulate the packaging of moon cakes and rice dumplings. The number of packaging layers decreases from up to four layers to up to three layers. There are also compressed packaging gaps, reducing packaging costs, and not mixing with other products.

In the industry, the industry believes that the new regulations are beneficial to the development of the industry. It may have an impact on some high -end moon cake brands, but it is a good good for mid -to -high -end and below.

As for online purchases, it is relatively difficult to understand the production date, shelf life, manufacturers, ingredients, etc. of moon cakes; it is not possible to guarantee a good preservation environment during the mailing process. Pollution, deterioration and other issues; at the same time, moon cakes are susceptible foods, and they do not support seven days without reason to return. There are great difficulties in the after -sales service consumption rights protection. The official website of well -known brand manufacturers.

And it is important to note that there are many types of moon cakes sold on the market, but the shelf life marked by moon cakes is large. So far, the country has not explicitly unified preservation periods. How long can moon cakes be preserved? Most of the enterprises formulate standards in accordance with their own process, and have formulated different shelf lifes according to different process levels and risks. Among them, the shelf life of the Soviet -style mooncakes is long, and the shelf life of Hong Kong -style mooncakes is short. Therefore, from the perspective of food safety or from the perspective of nutrition, on the premise of the same process and ingredients, it can be given priority to products with relatively short quality time.

Cover Journalist Mother Qi

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