"Fuyan" is here!The mascot of the service trade will be announced in 2022

Text/Yangcheng Evening News reporter Wang Li Huang Tingtu/Organizing Committee

The 2022 China International Services Trade Fair (hereinafter referred to as the "Service Trade Club") will be held in Beijing from August 31st to September 5th. The opening of the opening, the organizer announced the mascot of this year's service and trade party "Fuyan", which indicates that the development of the service trade and benefit the world, reflects the "mutual benefit sharing of global services". Foreign merchants go to the service trade feast.

The mascot of the service and trade association undertakes the important task of communicating the public, contacting the merchants, and promoting the concept of the service and trade. Expand the brand influence and spread of the service and trade association.

According to reports, the main image of the mascot "Fuyan" is based on Swift.

First, the Swift has the characteristics of Beijing's regional characteristics. It is reproduced in Beijing and witnessed the development and changes of Beijing;

Second, Swift is a migrant migrant bird. From August each year, from Beijing, flying back to Beijing in March in the coming year, and 37 countries, nearly 30,000 kilometers, the characteristics of not fear of difficulties and sustainable flights symbolize the promotion of the service trade will promote the promotion The characteristics of international communication and never ending also reflect the stubborn spirit of hardships, stubbornness, and bravery;

The third is that swallows are auspicious symbols, indicating that prosperity, prosperity, prosperity, and developed, expressing people's expectations for a better life, conveying the service of service and trade to prepare for a successful and successful willingness;

Fourth, the rapid and agile characteristics of Swift, the conquest of the conquest trade will develop rapidly in the new era of serving the economy, the market's attractiveness and global competitiveness have been continuously improved, and it has become a major exhibition platform for China to open to the outside world.

The image of the mascot "Fuyan" is simple and lovely, with affinity, and the characteristics of the rainfall are obvious. It has strengthened the shape of the head of the head and wings.

The color uses the blue gradient color in the main visual color system of the service trade association, and the visual level is more vivid. The water droplet shape on the chest represents the seawater, which contains the concepts of connecting integration and international cooperation. The color drop -shaped color halo is an abstract expression of data information transmission, which means the international high -frequency data information circulation. "The concept.

Source | Yangcheng Evening News · Yangcheng School

Responsible editor | Yang Chuyi

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