My Entering Story • Big Market ｜ Wang Na: Cut the "World Fruit" into the "Chinese Fruit Disk"

A autumn wind, a autumn rain, is about to usher in the golden autumn September. The pace of the Fifth Expo is getting closer and closer, and "My Entry Story" has also been known and concerned about more and more people. Friends who participated in the Expo and followed the Expo, and used their sharing to depict a "common memory" about the Expo. On June 1st, we launched the "My Entrance Story" collection event, and in July and August, we published a number of outstanding works around the theme of "big strategy" and "big markets". In September, we will continue to share the "My Graduation Story" around the theme of the "big platform", telling the "overflow effect" of "exhibit products" and "exhibitors" and "exhibitors" and "exhibitors". Let's hold the "Golden Key" of the Expo in the "Expo Story", to go to the golden autumn appointment to share the golden future!

Wang Na Du Le China Marketing Director

As a leading company in the fruit industry, Du Le has been invited to participate in the Expo since 2018, and the two sides have formed an inextricable bond. Last year, it was the fourth consecutive year. At the first Expo, Du Le set up a 200 -square -meter exhibition station in the food and agricultural exhibition area. The successful holding of many expo has made us feel the dividends brought by the overflowing effect of the Expo.

Benefiting from this, we introduce new products to China, continuously integrate and share the Chinese consumer market, and seize market opportunities. At the Fourth Expo, we first launched the Belgian Zhu Sakura Red Brewery, which attracted many domestic buyers to come to make sure that the exhibition has not yet ended, and the product has been sold out quickly throughout the year, and its grand occasion is unprecedented. This has doubled confidence in the Chinese market.

In addition, the world's attention of the world's attention has helped to establish a good brand image. Since the Fourth Expo, we have received thousands of attention from authoritative media at home and abroad, and the brand awareness of Delle has been greatly improved. The "Fourth Expo Transselectance Influence Report" shows that Du Yue has become the fourth brand of spreading popularity in agricultural products.

The Expo also injected more business vitality into Du Le. With the help of the four major platforms of international procurement, investment promotion, humanistic exchanges, and open cooperation in the Expo, they have all expanded the "circle of friends" efficiently. Over the past few years, Du Le Shitai has received many leaders of the Central China Government and local provincial and municipal governments, and has achieved interested cooperation with hundreds of companies, and has also become the official fruit partner of the Shanghai Disney resort.

After participating in the Expo for several consecutive times, I really felt that the Expo was like a catalyst to promote exhibits to transform products and commodity explosives. At the 2nd Expo, our star products -super sweet banana and gold pineapple were red. Many consumers would point to the pineapple with the trademark of the Du Le in the supermarket and said, "This is the Expo. Golden pineapple! "At the third expo, we first brought Brazilian melon and Philippine avocado to the Chinese market, which greatly increased the popularity of these two types of products among Chinese consumers. Among them, the Philippine avocado was just allowed to lose China in 2020. It is another successful practice of cooperation between the Philippines and China in the "Belt and Road" initiative.

As a global exchange and cooperation product, the Expo has cut into a large number of high -quality "world fruits" for "Chinese fruit disk". Due to the rapid growth of Chinese fruits in recent years, a series of trade facilitation policies for the Expo have also brought fresh fruit import approval processes in more countries and regions on the fast lane. In addition, some imported fruits have accelerated the inspection speed with the support of Chinese customs, simplified the customs clearance link, and the customs clearance speed has been greatly improved, which not only ensures the freshness of the fruit, but also reduces corporate costs. These policy bonuses have provided more opportunities for Delle to enter the field of Chinese consumers and realize the "world fruit basket" into millions of households.

Today, China has become one of the important markets of Delle in Asia. We are very optimistic about the high -quality business environment and the open Chinese market, and continue to increase investment in China and bred new business forms. This year we build a new distribution center in Guiyang, Chengdu, and Chongqing. Cultivating the Southwest Market will be one of our important strategies. We are confident that we have taken root in the Chinese market.

In fact, Du Le has signed a memorandum of understanding of long -term exhibition cooperation for the next three years during the Fourth Expo. This means that not only the Fifth Expo, at least the sixth and seventh and seventh Expo will participate in it, and will grow together with the Expo. At present, we are actively preparing for the Fifth Expo, which will bring more new products and high -quality exhibits this year. In addition, we will also cooperate with Universal Pictures to start new products packaged in the famous IP "Little Yellow Man" series at the Expo. Regarding the design of the booth, we will follow the green, environmentally friendly, and sustainable design concepts, pay attention to the earth, integrate the vision of human and development into it, and "realize 0 plastic packaging by 2025, and realize the carbon of its own system before 2030 The brand promises to bring Chinese consumers.

Wang Na, director of the Chinese Marketing Department, has more than ten years of brand building, marketing and public relations management experience, planning and landing many large brands and public relations projects. He has led the company team to participate in the Expo for three consecutive years.

Participate in the "My Entrance Story" solicitation:

No matter what you or your institution have participated in, experienced, witnessed the bits and pieces of the previous Expo, or you can feel the changes brought about by the Expo to work or life. Welcome to the experience of your experience or life. Know the story tells us.

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