People are in Beijing, taking 80 seconds, I "stroll" for free, finished Sanxingdui

Author:Financial Story Hui Time:2022.06.19

It coincides with the end of the archeology of Samsung Dou on the spot. In Beijing, Fang Yin, who is half -month in Beijing, has just come to a "cloud dating" without tickets and take 80 seconds.

"Sleeping for three thousand years, waking up and shocking", Sanxingdui's fans and fans are all over the world. Especially recently, the archeology of Sanxingdui has entered the impact stage on the spot, and even demolished the "lucky blind box", successively the "new" beautiful gold mask, bronze god tree, ivory, big mouth, and being nicknamed the "barbecue frame tortoise back shape. Reinforced cultural relics such as mesh -like.

Fang Yin is also one of the Samsung Doufeng iron powder. She has bought Samsung Dou's rock blind box, Sanxingdui co -branded makeup, gold mask chocolate and other peripheral products, but the epidemic is limited, and there is no chance to check in Sanxingdui on the spot.

A "cloud" journey like a state of immersive makes up for Fang Yin's regret.

Don't surprise, of course, Fang Yin is not good at "crossing" the technique. Her trip to Sanxingdui is completed online, but "immersion is comparable to the scene."

Just scan the QR code and open a H5 page, you can enter the re -engraving space for the 1: 1 restore, start the "Sanxing Doumian Fantasy Journey", walk into the archeological excavation site of Sanxingdui, visit the Samsung Dou Digital Museum, stroll around the mysterious ancient Shu The kingdom, recently viewed Samsung Dou sacrifice pit and so on.

This is the famous Sanxingdui, and for the first time, it appeared in large immersive digital interactive space. In fact, in addition to Sanxingdui, there are already more and more literary worlds, and high -tech companies have formed a "CP" in the "Yuan Universe".

Cloud "stroll" Sanxingdui

As the greatest archeological discovery of the 20th century, Sanxingdui refreshed the perception of the source of Chinese civilization, and its Yangtze River Basin was located. Perhaps it is also the birthplace of civilization than the Yellow River Basin.

Although it has been among the top of the global archeological community, it is different from the Forbidden City, Dunhuang, Great Wall, Terracotta Warriors, and mysterious Samsung Dou, because of lack of text records and many mysteries to be solved. stranger".

The strange eyes of the eyes, the eyes of the beads are prominent, the ears are tingling upward, and the realistic ways of the realism of the terracotta warriors and horses; The earliest bronze people, the highest, earliest bronze god trees in the world, and so on.

Such cultural treasures cannot be hidden in the cave, buried in the soil, written on paper, hanging on the wall, displaying in the museum, and approaching the public.

The Sanxingdui Museum in the physics world has a maximum receiving traffic in a single day, and it is only 20,000. In 2021, the number of people admitted to the Sanxingdui Museum, although a year -on -year increase of 380.7%, reached a record high, but the total tourists were only 1.468 million.

Therefore, more people are actually like Fang Yin and have no chance to go to the scene to check in -the CCTV News Channel and Sichuan Cultural Relics and Archaeological Research Institute, Beijing Institute of Technology, Alibaba Cloud and other institutions, jointly launched the first large -scale immersive cloud archeology in China The show "Sanxingdui Fantasy Journey" provides the opportunity to "cloud shopping".

In "Sanxingdui Fantasy Journey", walking into "Sanxingdui Archaeological Excavation Greenhouse", in the 3rd sacrifice pit, the cute kneeling bronze people hit the face with Ultraman; Wait for small pieces of utensils to be staggered in the soil; the most hidden goods in the pits No. 8 -Golden mask copper head, top -respected snake body copper portrait, copper giant beast, copper dragon, copper portrait, copper ivory portrait, copper pig nose, copper pig nose Dragon -shaped device, etc., is also a major harvest of this archeology.

After visiting the sacrifice pit, along the navigation line, you can also move to the ancient Shu Kingdom to experience the life of the ancestors. In the residential area, flowing water, green grass and trees, camel bell sounds, clothing songs, peach blossom bamboo forests, cottage courtyards, buffalo's screams are intertwined with the rooster, like a paradise; Right; the solemn priests representing the sacrifice of the sacrifice, the solemn priests, are praying prayer; and so on.

In the scene of 1: 1 restore, the details are quite in place. When crossing the forest, the rustic sound of the branches, the breeze blows the wind of the grass leaves, and the light and shadow of light and shadow under the sun continue to change with the turning of the characters. Wait, they all provide a sense of authenticity, break through the limitations of time and space, and melt physical and virtual boundaries.

In fact, in digital space, high -precision re -engraving cultural relics scenes are not the case.

Recently, the Dunhuang Research Institute also joined for Tencent Mutual Entertainment. Based on the 1: 1 digital high -fidelity technology, the Tibetan scripture cave No. 17 in the Mogao Grottoes in Dunhuang was reproduced in the cloud.

The Google Project Tango is based on AR technology and also reached a cooperation with the Detroit Museum in the United States to refresh the visitors' experience.

In March of this year, the 60 museums and scholars jointly issued the "Initiative on the Construction of the Yuan Universe actively participating in the construction of the Yuan universe".

Duan Yong, a sponsor representative and deputy secretary of the party committee of Shanghai University, claimed that the move was to call on the museum to seize the new opportunities for the new round of scientific and technological revolution and industrial change, actively participate in the construction of the Yuan universe, build the museum's "digital twin body", and "explore to explore Let the cultural relics rejuvenate a new way. "

Culture and technology met in the "Yuan Universe" and were a two -way rush.

"Resurrection" Samsung Dou's technical password

In the "Sanxingdui Fantasy Journey", Fang Yin has gained a lot of surprises.

As a senior gaming fan, when she was playing large games before, her mobile phone often had a stuttering feeling. Essence But this time, Fang Yin used his old model to use the Android machine to try "Sanxingdui Fantasy Tour". It felt quite smooth. She was quite puzzled for a while.

In fact, this should be attributed to the assistance of cloud rendering and real -time RTC streaming technology.

Based on the above technologies, online entertainment content such as video, games, VR can complete efficient rendering on the remote server in the cloud. Later, the cloud rendering platform is based on streaming technology to transmit the content to the user.

On the terminal side, players do not need to download or install conventional operations. The configuration of the terminal equipment will no longer become a constraint for user experience. As long as the terminal device can be connected to the Internet and has basic video decompression capabilities, you can enjoy a high -quality immersive experience Essence

In other words, the above model has fundamentally decoupled the restrictions on the bottleneck of the user's hardware performance. 100 yuan mobile phones can also have the computing performance and play experience of 10,000 yuan. The user no longer needs to be limited to the low performance of the terminal equipment and is forced to compress the compression. The quality of the game and video.

It is based on the above technology that when Fang Yin experiences "Samsung Fantasy Journey", there is no need to download. You only need to open the H5 page to experience the immersive cloud tour.

However, in order to achieve the above -mentioned perfect presets, three premises must be available -cloud servers are stable and smooth, strong rendering capacity rendering platforms, and the transmission of the network is not stuck. In other words, if the network is unstable, the experience effect will also be discount.

At present, the Alibaba Cloud Cloud Rendering Platform, which provides technical support for "Sanxingdui Fantasy Journey", can already support more than 400,000 online players to use, and output up to 10,000 people level, 2K resolution, 60FPS picture quality stream screen experience -future mobile phones will be used in the future mobile phone Playing 3A games is no longer the exclusive to a few "high -configuration players".

Earlier, the traditional mobile version of a large game, under the width of the 100Ms, from the beginning to entering the game, it takes at least half an hour, but its cloud game version, the user enters the game for no more than 1 minute, and when it is ended to the end It is about 50ms and uses smooth and smooth, and does not need to overvoate mobile phone memory.

Moreover, because the cloud game version does not need to be limited by the performance of the terminal mobile phone, it can ensure stable quality and experience between different devices. The screen is clear, full of color, full of characters, and richer background levels.

It is also based on its comprehensive advantages. It is widely used in cloud rendering technology, especially the popularity of games such as games. In mid -May, Microsoft also said that its Xbox Cloud Games should be extended to a complete game library.

According to the "China Cloud Game Market Trends Report (2021)", from 2020 to 2023, the global market of the cloud game will increase by about 7.2 times to $ 5.135 billion, with an average annual compound growth rate of 135%. The market growth will be It is significantly higher than the world, becoming one of the most potential cloud games.

Optimistic Alibaba Cloud, its cloud rendering platform has covered most data centers. In several regions such as North China, South China, East China, Central China, Southwest, and Northwest, this service is opened. Waiting for game manufacturers.

In short, the technical password behind "Sanxingdui Fantasy Tour" is far more than digitalization in the application field, which is brought to the full refresh of digital entertainment and other industries.

What is the value of the "Cultural Bo+Technology" group CP?

Global science and technology giants such as Ali, Tencent, Google, and other global science and technology giants entered the bureau. The top flow of the cultural bloggers such as Sanxingdui also favored high -tech heart, and the two sides gathered in the air outlet of the Yuan universe.

Why should the scientific and technological and cultural circles go in both directions? What is the value of the CP in both parties?

Its explicit value lies in helping the traditional literary world, breaking through time and space restrictions, connecting more young people, and closer to the mass group.

For example, the Henan Spring Festival Gala Creation Team in 2021 uses 5G+AR technology to achieve the perfect combination of virtual scenes and the realistic stage. The "Tang Palace Night Banquet" created by the "Tang Palace Night Banquet" also stunned the public and made the Tang Dynasty culture deeply rooted.

Especially after the epidemic, museums around the world have been closed intermittently, the digital museum accelerates the superior, and has used 3D and other technologies to move the cultural relics of the exhibition hall into the "Yuan Universe".

According to the International Museum Association report, in 2021, museums that use online display, exhibitions, and live broadcasts have increased by more than 15%.

The State Administration of Cultural Relics also encourages the China Museum to strengthen the construction of cloud exhibitions, rely on the Internet and various new technical means to create a museum that will never end. "

Second, "Cloud Tour" replaces offline reaches and can protect cultural relics.

Sanxingdui, Dunhuang Mogao Grottoes, etc. have made the public's minds.

But in fact, the cultural relics are extremely fragile. As Fan Jinshi, the honorary dean of the Dunhuang Research Institute, "Dunhuang murals are old and sick, and the pigment layer may be raised one by one, and it gradually becomes soft and soft like a crisp. fall…"

Therefore, the Dunhuang Mo executives need to "rest" from time to time and have a limited reception capacity. Since 2013, they have been limited to tourists.

For the public tourists who do not have a chance to visit, the compensation solution provided by Mogao Grottoes is online "cloud travel". Third, the application of various high -tech technologies can also expand diversified revenue for the literary and bloggers and nurture cultural relics.

Although Sanxingdui, the Forbidden City, and Dunhuang are well -known, few people know that most cultural relics have been trapped in insufficient funding and manpower shortage.

In 2021, a report released by the Cultural Relics Research revealed this dilemma. Taking the Chinese Academy of Social Sciences of China as an example, in the late 1950s, the staff of the Archaeological Research Institute had more than 300 people in the late 1950s, but by 2020, the institute had only 140 people and 133 people.

In order to solve the predicament of the staff, technology companies have entered the field to help. For example, in 2019, Ali United Sichuan University and the University of California Berkeley have launched a Chinese schedule of public welfare projects, looking for ancient Chinese books that are scattered around the world. Instead of manpower, 200,000 pages of ancient books were "copied" within 2 years.

In terms of capital open source, scientific and technological means are also helping the culturalbo industry to make IPs and expand revenue. Taking the Pioneer Palace Museum as an example, its cultural and creative annual revenue has exceeded 1.5 billion, which is several times that of ticket income.

In 2021, Sanxingdui's ticket income reached more than 70 million yuan, and cultural and creative sales were more than 40 million yuan. If Sanxingdui can authorize its IP to games, film and television and other industries through cloud rendering and other technologies in the future. Perhaps its income is also expected to be several times more than ticket income to raise more funds to protect Sanxingdui.

Fourth, cultural relics are "enemies of time", and technology is "friend of time". With scientific and technological assistance, cultural relics and time can "turn the enemy into friends" and can achieve eternal life in the digital world.

Under the erosion of time and wind sand, experts have predicted that the entire Dunhuang Treasure Mansion may be annihilated in the yellow sand in the next 50 to 100 years.

In order to resist the "enemy of time", Dunhuang Mogao Grottoes have been explored for 30 years in digital exploration. At present, more than 250 cave mural images and photography have been completed. Essence

When the Mogao Grottoes are devoured by the wind and sand of the years, the Mogao Grottoes in the virtual world are expected to achieve eternal life in the digital oasis.

In 2019, when the Virgin of Paris suddenly encountered a fire, the tower spike collapsed like a waist.

Fortunately, the game planner Caroline Miousse had spent two years. After careful craftsmanship of 5,000 working hours, in the monkey drama "Assassin's Creed: Great Revolution", 1: 1 reproduced the Paris Virgin — after the fire after the fire A large number of players poured into the game, trying to see the original style of Notre Dame, and even squeezed the server.

In "Sanxingdui Fantasy Journey", representing the past cultural relics, and the future of the science and technology, all interspersed in the moment of 80 seconds -if the cultural relics treasure records where the Chinese civilization comes from, then scientific and technological innovation answers China to China Where is the civilization. (Fang Yin is a pseudonym)

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