Qingdao celebrates the "program list" of the farmer's harvest festival, and the agricultural brand has "out of the circle"

Wind Financial Reporter Wang Hao

On September 23 this year, the fifth Chinese farmers' harvest festival is coming.

The nation must revitalize the country. 2022 is a key year for the comprehensive development of rural rejuvenation. As a pioneering area of ​​the Qilu model of the country, Qingdao is the first place in Qingdao to celebrate the home of the farmers' harvest festival, how to do activities, and what are the different characteristics of the past? On August 30, Qingdao Celebrating the Press Conference of the Chinese Farmers Harvest Festival in 2022 was held at the Qingdao International News Center. It will be organized in Pingdu City. During the period, 40 series of activities will be organized, and the harvest festivals will be organized into a harvest festival that is celebrated by farmers' celebrations, common talks about all sectors of society, and participating in sharing.

Why is the home at home at the Harvest Festival?

According to reports, the home event of the Harvest Festival will be held on September 23 in the "Impression Ozawa" Square in Dazawa Town, Pingdu City. A total of three stages, including the signing ceremony of key projects in the agricultural and rural field, released the list of "gazelle", "little giant" and "golden flower" enterprise of Qingdao agriculture to recognize various advanced entities in agriculture and rural areas, farmers' representatives spoke; enjoy the song and dance "Bumper Harvest Harvest Harvest China ", poetry recitation" New Era, New Qingdao, New Farmers ", Yangge dance" Harvest Gongs and Drums "and other literary programs; observe brand agricultural products online and offline exhibitions, agricultural science popularization collections, rural revitalization achievements exhibition, grape Grand View garden," impression Daze "exhibition hall.

Why do you set the home at home at home? From the perspective of the Standing Committee of the Pingdu Municipal Party Committee, Minister of the United Front Work Department, and Deputy Mayor, this is not only the inheritance of the excellent planting civilization of the towering Daze, but also to further show the new image of the new farmers, new agricultural results, and new rural areas of our city. Good opportunity for new life.

According to reports, the flatness of the nearly 1/3 land area and the population of the 1/8 of Qingdao, as the largest county -level city in Shandong Province, has clear seasons and rich products, has unique agricultural resource endowment, grain production ranks in the province's county level in the province's county level The city is the first in a row for 10 consecutive years. The output of fruit and vegetable oil accounted for 1/3 of Qingdao. It is the only county -level city -level city in China with the highest total grain, oil and meat fruit production in the top 100 in the top 100, and has the largest number of national landmark agricultural products.

At the same time that traditional agricultural resource endowments are outstanding, Pingdu City is also remarkable in terms of agricultural modernization. In recent years, Pingdu City has based on the advantages of the basic agricultural foundation. While accelerating the comprehensive revitalization of the countryside, it has made every effort to promote the regional layout of modern agriculture, standardized production, industrialization operations, and branding. , Northeast Asia's largest Phalaenopsis planting base, the largest mushroom mushroom stick smart production base in the country, the largest cage -type dwarf apple garden in the province, the first ultra -long -term germplasm resource library in the province, etc. The advancement of 34 key production projects has effectively promoted the stabilization of production insurance, industrial upgrading, and increasing the people's income, and successfully selected the first batch of national agricultural modernization demonstration zones in Qingdao.

"It can be said that the current development of Pingdu Agricultural Development is positive, and the home activities of farmers' harvest festivals are suitable." Shenghui said that Pingdu is willing to use festivals as a media, to meet friends, and also have the ability and confidence to run the book well. Times.

"Don't make a thousand articles, be beautiful and beautiful"

The reporter noticed that although the home event was set up at the same home event this year, the celebrations were all over the city, and farmers can feel the "sense of atmosphere" at any time, anywhere.

According to the arrangement, the "1+6+33" series of activities will be launched in the 2022 Harvest Festival. , Laixi City Harvest Festival Activities, "33" is a series of activities to celebrate the harvest festival activities of all units, enterprises, and collective organizations in the city.

To do work, it can be said that this year's harvest festival series is the biggest highlight. "We encourage all districts and cities to based on reality, be brave to develop, and organize more activities that farmers like to hear and see, do not engage in the same sense, be beautiful, the United States, the United States, the Communist Party, and the local characteristics. Du Lejiang said.

According to reports, this year Qingdao City took the theme of "Qingfeng Harvest Welcome Ceremony". According to the principles of showing the characteristics, benefiting farmers, closer to the countryside, and promoting income increase, a series of activities were set up. Society shows farmers' style.

Picture source: Visual China

Persist in Huinongqiang's agricultural office to the hearts of farmers. By hosting activities such as walking into the field, the life of farmers, and entering the hearts of the masses, the public welfare testing and difficulties in the people in the hearts of the masses will continue to enhance the sense of gain, security and happiness of the peasants. At the scene of Qingdao's home event, the "Compilation of Qingdao City -related Agricultural Farming Policy" was issued at the site of Qingdao, and 56 benefit farming policies such as the support policy of well -known agricultural product brand support policies were released to make the peasants feel the care and warmth of the party and the government.

Promote the farming culture to show the charm of the countryside. Combined with farming culture and focusing on time and agriculture, we will launch a series of activities with distinctive theme characteristics, strong rustic atmosphere, and rich cultural charm to create a distinctive rural cultural symbol. The "Agricultural International Living Room" in the West Coast New District has built the first farming cultural museum in the province. It adopts the form of physical, pictures, text, and images to show the city's development process that spans more than 7,000 years. During the harvest festival Let everyone feel the charm of farming culture. We will also hold a peasant singer contest in Laixi City to hold fun sports games and square dance contests on the West Coast New District. Through a series of activities that reflect farmhouses and farmers, we will show the positive spirit and happy life of farmers. Stimulate market vitality to promote rural consumption. Organize the Golden Autumn Consumption Season activities of the harvest festival, through the centralized development of agricultural products, develop the festival economy, and promote farmers' income. Hold the Grape Festival of the Ozawa Mountain in Pingdu City, grapes, deranges Daze, and enjoy the beauty. A slow life experience festival in Yanghe rural areas in Jiaozhou City, enjoying the golden autumn picked roaming time in the pastoral and wild fun. Haiqing tea fighting tea contest is held on the West Coast New Area, with spelling skills, tourism, and promotional fees. Carry out the "Agricultural Products Entry Community" and "Horticultural Marketing Community" activities in the four districts of the city, and exhibit the city's high -quality agricultural products in the city in urban communities, promote the upward of agricultural products, and meet the diversified and quality consumption needs of urban and rural residents. Through a series of festivals, active rural consumer markets are active and the joy of harvest festival is conveyed.

Show the power of peasant style transmission. Guide to stimulate the enthusiasm of farmers 'entrepreneurship and innovation, and awards for Qingdao Grain, Top Ten Farmers, Technical Experts in Rural Management and Management Industry, and National Farmers Cooperative Demonstrations Awards to demonstrate more farmers' way to take skills and skills to become rich. Organize a series of agricultural production skills competition, hold the Ginger Festival in Jimo District Daughter Village, select "Ginger King" to further mobilize the enthusiasm of farmers to develop production; Local energy craftsmen and cultural capabilities show on the spot to create a festive atmosphere of passion and vitality.

Reporter observation: Qingdao agricultural brand wants to use the harvest festival to "out of the circle"

"The harvest festival is the first festival set up for farmers at the national level. Different from ordinary agricultural festivals, not only requires gongs and drums, lively, and creating an atmosphere. It is more important to arrange some real activities." Du Lejiang. According to the introduction, this year will host brand agricultural product exhibitions, select the selection of top ten farmers in the city, organize a loving farmers 'community, promote pig breeding technology, and allow farmers to benefit farmers and farmers' festival farmers.

Agricultural brand is an important symbol of agricultural and rural modernization. The "Agricultural Brand Boutique Cultivation Plan (2022-2025)" recently released by the Ministry of Agriculture and Rural Ministry proposed that by 2025, focusing on categories such as grain, oil, vegetables, tea, animal husbandry, aquatic products, etc. , Public brand of agricultural products with high reputation and reputation, consumer loyalty, cultivate and promote a group of enterprise brands and high -quality agricultural products brands with good products and industrial driving effects, and have obvious industrial driving effects. need.

The reporter noticed that this year Qingdao celebrated the 2022 Chinese Farmers' Harvest Festival activities, focusing on brand agricultural products, and creating traffic explosion models became the biggest highlight.

The home event at the Harvest Festival will be held on September 23 in the "Impression Okawa" Square in Dazawa Town, Dazawa City, Pingdu City. Among them, as the "highlight" of the event, the brand agricultural product exhibition will set up brand agricultural product exhibition areas, non -heritage culture and Qingdao hand -made area, focusing on displaying Qingdao brand agricultural products and handicrafts, promoting Qingdao high -quality agricultural products, promoting agricultural products into the city, guiding citizens to guide citizens Tour the countryside. At the same time, the agricultural product online exhibition (online) will rely on the "Township Fun China Seeing Pingdu" project to invite many online media to host online online sales such as online celebrities and cargo on the scene of Dazawa Mountain Town to help agricultural products Expand sales and increase the popularity, sales and brand influence of agricultural special products.

As a home event, Pingdu Dazawa Mountain grapes are sweet and sweet, unique in flavor, and have more than 20 honors including China's well -known trademark certification and national agricultural product geographical indication. Bordeaux. According to reports, at present, the planting area of ​​Dazawa Mountain has 35,000 mu, with an annual output of 50 million kilograms, and more than 300 varieties, with an annual output value of 700 million yuan.

Picture source: Visual China

The road of "out of the circle" of the Dazawa Mountain Grape is a microcosm of the Qingdao agricultural product brand. It is understood that at present, there are more than 22,000 registered trademarks in agricultural products in Qingdao, 805 agricultural products of "three products and one standard", and 163 well -known agricultural brands in the city. Among them, there are 20 well -known trademarks in China and 7 national -level famous brands; 54 national geographical indications agricultural products, ranking first in the national deputy provincial cities, and 58 well -known agricultural products brands in Shandong Province.

"In the autumn equinox, when the grapes are mature. At this time, the Dazawa Mountain calm will show a busy" harvest picture ", which is not only a true portrayal of the harvest festival, but also our blessing to the new and old friends." As a home event, the member of the Standing Committee of the Municipal Party Committee, the Minister of the United Front Work Department, and the deputy mayor Sheng Hui issued an invitation.

The intention of pushing the local agricultural product brand in the harvest festival, Qingdao's intention to build a boutique of agricultural brands can be seen."We will take the Dongfeng of the Chinese Farmers' Harvest Festival in 2022 to further implement the support policy of well -known agricultural product brands, make bigger and stronger 'Qingdao Agricultural Products' brands, and strive to maintain the leading position of well -known brand brands in regional agricultural products nationwide." At the press conference, Qingdao, QingdaoYang Feng, deputy inspector of the Municipal Agricultural and Rural Bureau, introduced that Qingdao will create a newly -level national agricultural product wholesale market, in -depth development of emerging markets such as the Guangdong -Hong Kong -Macao Greater Bay Area and RCEP countries, and drive the transaction volume of the agricultural product market to exceed the 100 billion yuan mark.The export amount ranks among the forefront of similar cities across the country.

- END -