Chen Duan University of Central University of Finance and Economics: Empowering the real economy and rural revitalization is the underlying logic of digital culture investment and financing

"The rise of the digital cultural industry is the core feature of the new stage of development of the Chinese cultural industry, but in the context of continuous policy dividends and good trend, the innovation and investment and financing of micro -entities still face a series of hidden risks. Rural revitalization is the breakthrough point of the development of the digital cultural industry in my country in the next few years, and the risk of effective identification and prevention in innovation is the key to stability and remoteness. "

At the "Sixth Zhongguancun Digital Cultural Industry International Summit" held on June 18, at the new scene of digital culture consumption and investment and financing theme forum, Chen Duan, director of the Digital Economy Innovation and Development Center of the Central University of Finance and Economics as the host of the forum, published The speech of "my country's Digital Culture Investment and Financing Under -Logic and Risk Prevention" was given to the current development and challenges facing the development of the digital cultural industry in my country.

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Digital cultural investment underlying logic

Chen Duan first combed the relevant data of my country's cultural industry investment and financing in the past 5 years:

Under the influence of multi -factors such as mobile interconnection flow dividends, industry supervision and financial supervision superimposed resonance, my country's cultural industry investment and financing market has entered the adjustment stage since 2017. The new crown epidemic was outbreak in 2020, the online cultural consumption rose rapidly, and the new forms of cultural consumption such as cloud games, cloud fitness, cloud tourism, cloud variety shows provided room for incremental development in the industry, especially the in -depth integration of the webcasting and the e -commerce industry. The trillion -level market represented by live e -commerce has sponsored new kinetic energy into the development of the industry. Since 2021, the concept of the new generation of Internet forms, such as the Yuan universe, virtual person, and Web 3.0, has attracted widespread social attention, and also provides new settlements for investment and financing.

Related data show that in the past two years, investment and financing in the digital cultural industry has accounted for more than 60%of the entire cultural industry investment and financing plate, but the overall plate has not yet reached the level of 2018.

From the perspective of technology, industry, and policies, Chen Duan analyzed the underlying logic of changes in the investment and financing pattern of digital cultural industry.

"The development of my country's digital cultural industry is first of all technology -driven types. Technological innovation breaks the original industrial boundary and value creation model, injecting new kinetic energy into the development of the industry. The cultural industry's product innovation and format innovation brings new imagination space. Web3.0 provides a new mechanism for content innovation, sharing and distribution, but cultural innovation with both industrial attributes and ideological attributes must be guided with my country's policy orientation The cultural root and system soil are effective to be stable and far away. "Chen Duan said in his speech.

Picture source: live screenshot

She also pointed out that since last year, the national level has strengthened the traffic economy and anti -monopoly. Cultural innovation must first grasp the underlying logic behind various policies. At the same time, it must be combined with a larger industrial chassis Lexal empowerment effect. The real momentum of my country's digital cultural industry in the next stage of development is hidden in the national strategic situation such as serving the real economy and rural revitalization, so that cultural products use IP as the engine's traffic aggregation effect. cycle.

Maintaining policy sensitivity is the key

At the end of the speech, Chen Duan used two sets of keywords to judge the opportunities and risk points of my country's digital cultural industry investment and financing in the future.

She believes that the integration and innovation of new scenes of urban renewal and cultural consumption, and the "cultural+" new consumption of "IP+Social" as the engine of generations, the coordination of online and offline traffic, and immersive experiences. , Based on the integration of rural revitalization policies, the integration and innovation of the rural revitalization policy, the combination of e -sports games combined with urban development, and hardware investment related to the above fields may become a new growth point, but the value of the value output and return logic of this type of investment There will be obvious differences with the previous years.

In response to the risk points of future corporate innovation and investment and financing, Chen Duan pointed out that maintaining the sensitivity of policy is always the key to the production and investment of cultural industries. In the process of innovation in the process of innovation, they all need to prevent prevention.

"The future innovation and development of the digital cultural industry is ecology -oriented rather than single soldiers. It is necessary to carefully study the stage of the industrial ecology, and seek the ecological position accumulated by the most suitable resource capabilities of its own advantages, surpass the current ecological stage or its own ecological energy level The layout often falls into the trap. "Chen Duan added at the end.

It is reported that the launching ceremony of the "Chinese Digital Cultural Industry and Urban Development Blue Book" was also held at this summit.Academic research institutions such as digital economy integration and innovation development center are jointly built.As the person in charge of the project, Chen Duan introduced the planning content of the Blue Book at the summit. The book is based on the cultural roots, institutional soil, and policy orientation of the current cultural industry's innovation and development.The digital new infrastructure, new cultural consumption scene, and new cultural industry formats brought in structured scanning, and strive to sort out the underlying logic and overall trend of the development of the digital cultural industry through summary of different dimensions of innovation cases.The development of the development of the Chinese model and the digital cultural industry to empower the real economy's path optimization strategy has conducted a forward -looking discussion.Daily Economic News

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