Pinduoduo Q2 financial report: revenue of 31.4 billion, continue to deeply cultivate agriculture

21st Century Economic Herald Profile Reporter Dong Jingyi Shanghai Report

On August 29, Pinduoduo released the second quarter of the 2022 financial report as of June 30. The financial report shows that the total revenue of Pinduoduo in the second quarter was 31.44 billion yuan, an increase of 36%compared with 23.05 billion yuan in the same period last year.

"In the second quarter, the domestic consumption continued to recover, and the platform's measures were obvious." Chen Lei, Chairman and CEO of Pinduoduo, said that in the context of the continuous recovery of the consumer market, Pinduoduo will continue to exert digital advantages based on agriculture, promote the digital advantage, promote the promotion Rural industry transformation and upgrading.

Benefiting from the expectation in the second quarter, Pinduoduo rose 14.71%as of the close and closed at $ 66.04.

Consumption recovery, Q2 total revenue revenue of 3144 billion yuan

Pinduoduo's online marketing technical services and transaction service revenue achieved steadily growth. The total revenue was 31.44 billion yuan, a year -on -year increase of 36%. The net profit of the United States General Accounting Guidelines was 8.90 billion yuan.

Under the United States GA Accounting Standard, the marketing costs of this quarter were 11.34 billion yuan, accounting for 36%of the income. At the same time, the company further increased its research and development, and the cost of research and development in this quarter increased by 12%year -on -year.

The net profit attributable to ordinary shareholders of Pinduoduo was 8.89 billion yuan, an increase of 268%compared with 2.41 billion yuan in the same period last year. The net profit attributable to ordinary shareholders of Pinduoduo was 10.78 billion yuan in accordance with the US GM accounting standards, an increase of 161%compared with 4.13 billion yuan in the same period last year.

Chen Lei said that market demand in the second quarter has increased and consumption shows a continuous recovery trend. During the 618 period, platform mobile phones, home appliances, beauty, daily chemical and other industries have doubled year -on -year. Among them, the full category of the mobile phone industry increased by 148%year -on -year, the sales scale of the entire home appliances increased by 103%year -on -year, the sales volume of the full category of the beauty industry increased by 122%year -on -year, and the full category of the daily chemical industry increased by 110%year -on -year.

It is reported that during the 618th promotion period, Pinduoduo has invested a number of consumer subsidies one after another, and has been relieved by traffic support, logistics subsidies, product marking, and after -sales protection. The layout of the new e -commerce business, in the 618 brand special event, the first batch of brand flagship stores joined more than 500.

In addition, affected by occasional factors such as passive extension of some projects and significant reduction in business activities of travel, the operating costs of Pinduoduo in the second quarter were 14.78 billion yuan, and the proportion of income decreased from 57%in the same period last year to 47%of this quarter.

Chen Lei, chairman and CEO of Pinduoduo, said at the performance meeting that the investment in the second quarter was passively reduced due to external factors, and some promotion activities and agricultural projects were postponed. The long -term competitiveness may be affected by this, especially considering the current changes in the industry pattern. "

Liu Yan, vice president of Pinduoduo Finance, said that occasional factors such as some promotion and agricultural project extension and reduction of business activities have affected the overall cost of the quarter in the short term, so the profit of the quarter should not be used as a reference for the future.

Introduce a number of agricultural aids

In the second quarter, the production and operations of small and medium -sized merchants and agricultural -related merchants in agricultural zones and industrial belts in various places faced many challenges. To this end, Pinduoduo launched a number of agricultural measures.

During the 618 period, Pinduoduo's "Spike Thousands of People" used a short -term explosion as a slow -selling agricultural goods to expand the market and find sales in a timely manner. At the same time, "buying a lot of vegetables" also opens up green logistics channels to assist in the seasonal fresh melon fruits of the slow -selling agricultural areas to go out of the village in time.

In the second quarter, Pinduoduo launched the "Finding Fresh China Good Agricultural Cargo" project. Through the direct production of the dining table, it helps to open the sales in a timely manner. Not long before, Pinduoduo launched the fourth "Super Agricultural Fair", which will invest a total of 1.5 billion resource packages, covering nearly 200,000 agricultural products in over 2,000 agricultural areas across the country, and comprehensively promotes the direct connection of "Nanguo Bei Grain". National large market.

"This year's agricultural festival is the longest in the number of days, and the largest scale and subsidy of the production areas." Said the project leader of Pinduoduo's "Super Agricultural Festival".

Under the situation of continuous recovery of the consumer market, Pinduoduo will continue to promote the transformation and upgrading of rural industries. In July of this year, Pinduoduo officially launched the "2022 New New Art Crafts" project, focusing on focusing on the rural industry belt, selecting "ingenuity and good things", exerting the digital advantages of the platform to promote the power of rural areas in various places, promote the local handicraft industry and the non -heritage industry The digital upgrade of the second industry.

At present, the "Duoduo New Makers" event has entered the Phoenix of Hunan, Anhui Bridge, Qi County, Shanxi, Hebei Tancheng, Jiangsu Yixing, Shandong Zhangqiu, Zhejiang Dongyang and other areas to promote the accelerated upward new e -commerce companies in the local rural industry belt. , Explore digital transformation and upgrading.

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