Garman Clothing is purchased today, and continuously builds an omni -channel multi -brand operation model

According to public data, Garman Clothing (301276.SZ) officially opened the purchase today. The company's issuance price was 40.66 yuan/share, the purchase limit was 0.75 million shares, and the price -earnings ratio was 25.15 times.

Garman Clothing is a mid -to -high -end children's clothing operating enterprise. The business covers the core business links such as R & D design, brand operation and promotion, direct operation and franchise sales of children's clothing. The company's products cover related affiliated products such as men, girls and children's clothing and underwear and socks from 0-16 years old (mainly 2-14 years old).

In terms of channel construction, Garman Clothing adopts a diversified omnichannel model combining online and offline parallel, direct operation and franchise. Garman Clothing has hundreds of direct operating experience in direct -operated stores, and has formed a relatively complete store expansion management system. At present, the company has established extensive and in -depth cooperation with department store chain companies such as Beijing Hualian (SKP), Yansha Friendship Mall, Wangfujing and other department stores. As of December 31, 2021, the company has opened 594 offline stores in 31 provinces, autonomous regions, and municipalities across the country, of which 189 directly operated stores and 405 franchise stores. In addition, since 2013, Karman's clothing began Actively develop Internet e -commerce business. Through E -commerce platforms such as Vipshop, Tmall, JD.com, an online direct sales channels have been established, and 37 online stores have been opened. In 2019, 2020 and 2021, the company's online sales revenue was 474,432,900 yuan, 642.929 million yuan, and 792,223,300 yuan, respectively, accounting The rapid expansion of operating income has become one of the company's important sales channels.

In terms of brand operation strategies, Garman Clothing adopts multi -brand operating strategy models including its own brand, authorized business brand, and international retail agency brands. The brand start -up brand has three gradients. With its own characteristics of various brands to meet the needs of different types of consumers in various market segments, Garman Clothing has cultivated customer groups with brand loyalty. Through the development strategy of multi -brand differentiated development and online and offline, direct operation and franchise channels, the company's products have formed a multi -dimensional and deep infiltration of the children's clothing market, and have continuous rolling development potential.

The proposed investment project raised funds will serve the main business development and future business strategy of Jiaman's clothing, helping to improve the company's children's costume design capabilities and brand image, and promote the further integration of children's clothing sales and e -commerce business and emerging marketing methods. Improve the company's sustainable development capacity. Through the marketing system construction project, the company's sales channels can be expanded to enhance market coverage and brand value; through the construction project of the e -commerce operation center, it can improve the company's product research and development design capabilities, the professional level of e -commerce business, improve the e -commerce operating environment, and Expand the breadth and depth of the integration of the company's business and e -commerce; through the information project of enterprise management information, it can meet the information decision -making ability of the company's online and offline omni -channel sales strategy.

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