Mooncake gift box "weight loss" economy affordable people

The picture shows citizens buying moon cake gift boxes. Photo by Li Dan

◎ Star Sha Times reporter Li Dan

The Mid -Autumn Festival is approaching, and the major merchants have made a "C position" for the moon cakes of Yingjing. The reporter's visit to the urban area is superbly found that this year's moon cakes are the same as in previous years, but most of them are packed in hard cartons and iron boxes. They have less luxurious designs and more affordable prices.

Moon cake successfully "slimming"

This year, the regulatory authorities gave the moon cake market unprecedented attention, and the mandatory national standard "Restricted Commodity Excessive Packaging Requirement Food and Cosmetics" was officially implemented on August 15. The new national standard is specifically proposed that the number of packaging layers of moon cakes should not exceed three layers, and it should not be mixed with other products, and the packaging materials shall not use precious metals and mahogany materials. At the same time, the National Development and Reform Commission also issued a document saying that the unit moon cakes with a unit price of more than 500 yuan were implemented.

The reporter saw in the Buying Lotus Star Shop that the prominent location of the supermarket entrance set up a moon cake procurement area, and all kinds of moon cakes set out a strong festive atmosphere. In terms of the most intuitive packaging layers and gaps, no luxurious multi -layer large boxes, wooden boxes and other packaging is not seen. Mostly the moon cake gift boxes are placed in piles. The outer packaging uses an iron box. In terms of the number of packaging layers, in addition to some simple packaging moon cake products, other boxes of products are not more than three layers of packaging, only the outer box, inner box and plastic paper packaging, and some are only 2 layers of outer box and plastic packaging. Looking at some products, these products are not available for sale. The knife and forks in the moon cake gift box are simple packaging. The number of moon cakes is the most common in 9 installations, and the inside of the box is more concentrated.

"At present, the mooncake packaging forms we are selling are relatively diverse to meet the consumer needs of different customer bases. The biggest change of the moon cake gift box this year is that the packaging has become more compact and more refined." People introduce.

The price is generally "close to the people"

During the visit, the reporter found that moon cakes were not only successful in "slimming", but also affordable to the people.

In the Buwe Lotus Star Sand Store, the moon cake ranges from a bulk of more than ten yuan to a gift box of about 400 yuan, which meets different consumer needs.

"Excessive packaging is neither economical nor environmentally friendly, and 'wool comes out of sheep'. This year's new regulations allow more affordable moon cake gift boxes, and consumers can get more benefits." Ms. Lin, a citizen who is buying moon cakes, told the citizen. Reporter, she impressed the moon cake gift box in previous years, and many of the large volume, coupled with some exquisite packaging, the price is also very high.

In China Resources Wanjia Xingsha store, all kinds of moon cakes such as bulk and gift boxes are full of luminous cakes. Most moon cake gift boxes are about 200 yuan. The reporter found that many moon cake brands have taken the economic route and launched promotion and group purchase activities. "At present, there are fewer people buying moon cakes. Generally, it will be very popular a few days before the festival." Relevant person in charge of the supermarket believes that after the new regulations are introduced, merchants should focus on the quality of moon cakes. "Too gorgeous packaging is also a burden for consumers. Consumers are more pragmatic this year, and gift boxes at the medium price are more popular with them."

In addition, the reporter searched the moon cake gift box on Taobao and JD.com and other online shopping platforms. It was found that it could not find products of 500 yuan or more. The highest price on the platform was 499 yuan, and the economy was affordable.

The Mid -Autumn Festival is approaching. Recently, Changsha County has focused on the circulation of moon cakes. At the same time, the inspection of over -packaging and price of moon cakes was carried out to prevent consumer fraud caused by the packaging of packaging, the number of packaging layers, and the exception of packaging costs. Behavior, prevent the price of mooncakes from being promoted to unreasonably increased by major festivals. In the next step, Changsha County will continue to strengthen inspection and supervision, so that the people will have a reunion festival.

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