Meibang Clothing has a net loss of 689 million in half a year?Should I see 300 US State?

In the Chinese market, Metusbon Wei is a very famous clothing company. How much Metusbon Wei, who did not take the unusual road of the year, was a youth memory of the post -80s and post -90s. It's not ideal. What should I think of the US State with a loss of nearly 700 million stores?

1. Meibang Clothing in the first half of the year was 689 million?

According to Lian Shang.com, Meibang Clothing released a mid -term report in 2022.

The report shows that in the first half of 2022, Meibang Clothing achieved revenue of 723 million yuan, a year-on-year decrease of 47.48%; the net profit attributable to shareholders of listed companies was -689 million yuan, a year-on-year decrease of 501.36%. Among them, men's clothing business and women's clothing business declined sharply, down 44.36%and 58.83%, respectively.

Regarding the reduction of revenue, Meibang Clothing stated that it was mainly due to the serious affected by the company's operation during the reporting period. The company's overall sales revenue decreased compared with the same period of the previous year.

From the perspective of the number of stores, Meibang Clothing closed 77 straight store stores and 3 newly opened straight stores in the last half of the year; 317 franchise stores, 40 newly opened stores; totaling 351 nets. As for the reason for closing, the announcement shows that it is mainly difficult to continue to make profits.

On the same day, Meibang Clothing disclosed that the total asset impairment preparation of 2022 semi -annual assets was planned to be about 372 million yuan, of which about 100 million yuan was inventory and about 215 million yuan in accounts receivable.

Meibang Clothing attributed the cause of a substantial loss to affected by the epidemic. The relevant person in charge of Meibang Clothing told the Beijing Commercial Daily reporter: "Our warehousing is mainly concentrated in Shanghai. Under the influence of the Shanghai epidemic in March, the basic business stopped in the past quarter. ","

2. What should I think of the 300 Meibang of the closing shop?

We see that Metusbonwei is currently a relatively large -scale loss. In fact, everyone feels unexpected. After all, the development of Metus Bangwei's development has been difficult to describe with ideals in recent years. We may wish to analyze:

First of all, in the current market development process, Metusbon Wei was influenced by the epidemic, and the overall offline format was greatly impacted. In fact, most of the Metusbon Wei was based on the offline as the main market. Noodles are more or less affected by more or less. In the process of the development of the epidemic, the offline format is likely to be impacted by the epidemic prevention and control. Under the influence, it will inevitably drive the decline in Metus Bonway's own business. This is the inevitable result of the current major business decline in Metusbon Wei.

Secondly, the aging of the brand in the past years is also a problem that he must face. In the process of his own development, the product design capacity of Metstonway is actually lacking for a long time. Before that According to analysis, those young users of Metusbon Wei were now getting older and older. After growing up, it is actually increasingly difficult to recognize the market value of Metus Bonway. Even with a nostalgic attitude Bangwei's stores are looking for the products they want. Before the older product design of Metus Bangwei, it was actually increasingly difficult to meet the needs of the market. This is also among the development of the entire market. The problem. Although we see that Metusbon is pious to solve the problem through the diversification of the product and the launch of an independent children's brand, these brands have no way to help Metus Bonway achieve a comprehensive development, so for the Meetsbonwei In terms of, the pressure on its own development is normal.

Third, from the perspective of long -term market development, we have seen Meetsbonwei before, trying to find a little market development space through the road of sinking the market. However There are fewer and fewer market spaces left by Metusbon Wei. Metusbon Wei really wants to achieve better development. It may still work hard on its own brand. In order to improve the design ability, it is possible to find its own market growth point in the fierce market competition. This is a problem that Metstonwei must consider or solve. Only long -term market competition advantages can Help Metus Bonway really develop well in its own market.

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