The "Courtyard One Brother" Wanda Movie lost 580 million in the first half of the year?How long does it take to recover in the film market?

In the Chinese film market, Wanda Film can be described as a "brother -line brother", which has a strong market influence in the market, but recently this "brother -line brother" has been exposed to the news of 5800 million yuan in the first half of the year. Many people are asking for even Wanda. How long does it take to pick up the film market?

I. "A Cinema Brother" Wanda Movie lost 580 million in the first half of the year?

According to the interface news report, the epidemic in the first half of the year was repeated, and the days of the "Yibi Brother" Wanda movie were not good: the revenue was cut 30 % year -on -year, and the gross profit margin of the fist business dropped to negative.

Wanda Film announced the results of the first half of the year, achieving operating income of 4.938 billion yuan, a year -on -year decrease of 29.79%, and the loss of net profit was 581 million yuan. The net cash flow of operating activities was 1.109 billion yuan, a year -on -year decrease of 55.65%.

Wanda Films said that in the first half of the year, the most affected company's domestic theaters had a maximum of about 410 suspended business at the same time, accounting for 51%of the company's domestic theaters. The city's affected more seriously, resulting in a large decline in the company's box office income.

The main business of Wanda Films is the screening of theater movie, sales, advertising, film production and distribution. Among them, the revenue of movie viewing accounted for nearly 60.31%. In this regard, Wanda Movies said that the cumulative market share in the first half of the year was 16.5%, an increase of 1.5 percentage points from the same period last year. History is new.

However, the increase in market share seems to be "false prosperity." Observation business, which occupies a large revenue, has a gross profit margin of -7.51%in the first half of the year, a year-on-year decrease of 20.89%, which is the lowest gross profit margin of all businesses. This means that the increase in market share may also bring greater market share to Wanda movies. Cost pressure.

In the first half of this year, Wanda Film opened 13 new direct -operated theaters, with 4 theaters with poor operating efficiency and 15 new light asset cinemas.

2. How long does it take to recover the film market?

We see the losses of Wanda movies in the first half of the year. In fact, even if it is not said, most people can understand that the loss of Wanda movies is actually a matter of expectations. What should we think of Wanda's current losses? Intersection How long does it take for China's film market to recover?

First of all, objectively speaking, there is a relatively large -scale loss phenomenon in Wanda movies. It is actually normal. Many people will feel that this matter is not surprising at all. In the first half of this year, there is no way to operate effective and normal operations, so in such a big background, there are some major problems. In fact, it is a normal phenomenon, and it is not surprising at all. The reason for reasons to believe that the problem of the current Wanda movie is normal, and we don't need to have any excessive interpretation. After all, for the current market, the problem of Wanda movies is actually the inevitable result of the current market development to a certain stage. The macro environmental impact, so this is a problem that Wanda Movies have no solution.

Secondly, we can observe the current losses of Wanda movies. In fact, it is also a choice that the enterprise is trying to solve the current problem. Therefore, it is not surprising to encounter such a choice. We can only say that the current current Wanda movies may really need to try to improve their market competition advantages. Finding their own markets in relatively difficult situations. Only in this way can it survive in the current development process of the market. After all, for the current theater line line Survival is the most important thing.

Third, from the perspective of the popularity of "Lone Moon" this summer, Wanda movies are actually not particularly severe. As long as the current summer season can develop well, Wanda movies may still be in the market development process. There are relatively good performance. These performances lies in some of the current market changes in Wanda Movies. These market changes require companies to be able to quickly catch them in a short time, so when we observe the current performance of the entire Wanda film market We must also fully believe that the future market development of Wanda Films. For the future performance of Wanda Film, we must also have more market tolerance to tolerate the development of Wanda movies in the market. Therefore The different point of market development and market development. As long as the epidemic has improved, the market development space of Wanda Film still exists, which requires our profound awareness.

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