New top flow in the live broadcast industry was born

I heard that Mr. Luo's "Douyin sells a brother" is not guaranteed?

Fox Mei recently squatted in the live broadcast room in the East for a few days, and found that there were really two brushes in this live broadcast industry.

No wonder even Luo Yonghao himself looked at him, and couldn't help but blow a wave of rainbow farts in the circle of friends.

This tone is definitely not weird, but from the heart.

Treat live broadcast as a classroom

The teacher named Dong Yuhui regarded the live broadcast room as a classroom, and often started to speak words when selling goods. It was a large -scale online class scene.

Sometimes it is "dragging", which belongs to it!

In addition, we also brought Shaanxi dialect, while talking about the live broadcast of Duan Zi, from poetry and songs to the philosophy of life. No wonder so many students come to "white" every day.

In addition to the acting appearance, he brought the goods to the stream. Different from a large voice and fast -speaking anchor, Dong Yuhui will not shout in the live broadcast room: "Family people, welfare price!", Let alone carefully arrange any script.

Instead, he speaks slowly, showing a romantic atmosphere unique to literati. When selling rice, the opening is a full -scale composition.

Many netizens are convinced of his eloquence, and I can't help but set up a single one after another ...

This way of bringing goods makes many people who do n’t watch live broadcasts want to run into the live broadcast room to be “influenced” in culture.

The names of Dongfang and Dong Yuhui have repeatedly appeared on the hot search. In just a few days, the number of account fans rose from more than 1 million to more than 12 million.

New Oriental Online and New Oriental have been recognized by the capital market, and the stock price has increased by nearly 7 times since June.

Facing the praise of the boss Yu Minhong, Dong Yuhui's answer is even more of the template level.

To knock on the blackboard, all workers must take notes. In the future, the boss said hard, don't just reply to three words: not hard or should.

Who is Dong Yuhui

As he said, Dong Yuhui was a child of a peasant who was admitted to Xi'an University of Foreign Languages ​​from rural Shaanxi.

Different from looking for a job everywhere, he has 3 good offers in the freshman year, but he does not know how to choose for a while.

Because of his father's sentence, "People are the scale of all things, affecting people's work, it must be the most valuable." He firmly strengthened his life direction and became a New Oriental teacher. He did not expect that this was seven years.

At the age of 23, he became the youngest director of teaching and research in New Oriental. In the years as a teacher, he has taught 500,000 students, which is loved by everyone, and has also won the title of "Zhongguancun Jay Chou".

But life is not smooth sailing, and the next thing everyone knows that education has been reduced.

In 2021, many education companies fell, and New Oriental was no exception. The stocks fell all the way, and the market value shrank by 90%.

When other education companies closed down and announced bankruptcy, Yu Minhong opened another way to announce the entry into the live broadcast industry. Dong Yuhui also followed the team and changed from "teaching craftsman" to "selling goods".

However, the transformation was also full of thorns. When the live broadcast was started, Yu Minhong was fine. Once there was no him, the number of people in the live broadcast room was terrible. There are even only five or six people. It is said that the audience includes Dong Yuhui's parents and the parents of another anchor.

In school, he is "Zhongguancun Jay Chou", and his appearance in the live broadcast is rated as "crooked melon jujube".

These are not the most painful, the most painful is that the business is surprisingly poor.

There was no harvest at all, sometimes from 1 am to 7 am, but even a pear could not be sold.

In the face of doubts and blows, Dong Yuhui did not think about giving up, but only the day he signed and left, he was reserved by CEO Sun Dongxu, and HR was also off work. This is probably the arrangement of fate.

Dong Yuhui stayed in this way, and became the second phenomenal anchor besides Liu Genghong.

Why is Dong Yuhui

So many teachers in New Oriental are not Dong Yuhui alone. Why can he become popular?

As an anchor with a cargo in agricultural products, Dong Yuhui was born in the countryside, and he had the simplicity and kindness of young people in his town. For users, this image is very real, just like the elder brother next door.

At the same time, he has the romanticism of intellectuals, and the funny humorous factor of self -made factions is a unique personality charm, and it is difficult for others to imitate.

More importantly, the story of the youth counterattack of Dong Yuhui's town is full of inspirational taste. He has always been down -to -earth and never compromise with fate easily.

He told everyone with actual actions: "Even if you are in the mud, you have to be bright."

This is the same as New Oriental's spiritual core of re -entrepreneurship in difficulties. People need this spiritual force, and live broadcast universe also requires more Dong Yuhui.

They have hope in despair and the courage to fight frustration, which is inspiring countless people struggling in life.

Although it has become a "net celebrity" and has a certain traffic foundation, Dong Yuhui still does not forget his original intention.

He said that after the selection of Oriental was stable, after his life was guaranteed, he might return to the familiar podium, find a place where economical was underdeveloped to support teaching, and always be a person who could affect people.

Reference materials:

Small Bibi: Luo Yonghao's crowd in tears in the live broadcast room, he just wanted to be a teacher ...

Blog world: What does Dong Yuhui rely on one person to save New Oriental?

Morning News, News Morning News

Edit: Tea and Tea

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