Space Technology helps Jiuyang's high -quality development and enhance product technology sense

On the evening of August 29, Jiuyang issued a half -year report in 2022. In the first half of the year, the company realized operating income of 4.71 billion yuan, and its net profit attributable to shareholders of listed companies was 346 million yuan. The company intends to conduct a medium -term dividend and distribute a cash dividend of 5.00 yuan (including tax) to all shareholders. Since its listing, the company has a dividend of nearly 7.7 billion yuan (including the amount of dividend this time).

Jiuyang has achieved measures such as the standardization of the platform, the adjustment of the product structure, and the quality and efficiency of the supply chain, and achieved a gross profit margin of 1.11 percentage points year -on -year. In the second quarter, it increased by 4.32 percentage points.

Jiuyang firmly focused on the main business of small home appliances, actively insight into consumer needs, comprehensively deployed mid -to -high -end product lines, focused on space series products, and focused on launching wall -breaking machines using zinc oxide antibacterial technology, without turning over the stereo hot air circulation heating technology. New products and other new products such as air frying pot, hydraulic film technology, water purifiers with integration of bacteriostatic cleaning, and abrasion -resistant and non -stick stir -fried pots, which have better enhance brand influence and product technology.

Facing the change of channels, Jiuyang actively deployed and expanded online and offline emerging channels, and coordinated the development of traditional e -commerce and content e -commerce, O2O new retail and sinking markets. The company stated that in recent years, the development platforms such as Douyin and Kuaishou have been focused on the development opportunities of content e -commerce in time. Closed loop; offline terminals, as an important "position" of product experience, the company invested in the construction of space technology model terminals against the trend, and increased the launch of the sinking market at the same time as a high -value investment for the company's long -term development.

As the young people of the Z generation have gradually become the mainstream consumer group in the new era, Jiuyang has continuously promoted the development of the brand, and the brand positioning and dissemination methods are becoming younger. Purchase Intention. With the company's strengthening of the ability to TO C to consumers, and improving the competitiveness of shopping guides, it is also equipped with high frequency, diversified online live broadcast, offline terminal experience, data operation and other methods to achieve users 'users' High value conversion.

- END -