"Domestic goods" and "green" have become key hot words in consumption in the first half of the year

On August 20th, at the 16th China Consumption Economic High -level Forum and Digital Intelligent Empowerment Consumption Innovation Forum, Consumer Daily jointly was worth buying technology groups and enterprises to investigate. "Public Opinion Report" (hereinafter referred to as the "Report") shows that "domestic goods", "sports", "wisdom", "food", "green" have become key hot words in consumption in the first half of 2022.

"Domestic goods are not lonely" -the domestic consumption has initially formed a cluster -type and certain consumption characteristics. In recent years, domestic goods have gradually risen, and buying domestic goods has become the first choice for many consumers. The sales data worthy of the first half of this year shows that including VR equipment, screen sweeping robots, television, sports equipment and other products, the market proportion and sales of domestic products brands have shown a growth trend. The "Report" pointed out that domestic products are collectively developing in terms of covering the whole scene and leading new technologies.

"Sports unruly" -The rise of trendy movement, social movement first saw the sharpness. The successful holding of the Beijing Winter Olympics has driven the consumption of ice and snow; the trendy movements such as flying plates and pulp boards have become "frequent customers" because of their strong social attributes. The "Report" pointed out that the trendy movement with consumer attributes and social attributes has been favored by consumers. The rise of national fitness boom has also caused consumers to start pursuing more professional and scientific training and guidance during exercise.

"Home is not complicated" -As smart home technology and experience gradually mature. The continuous progress of science and technology and the continuous development of smart homes have allowed people's home life to gradually get rid of tediousness. More and more consumers look forward to having a more comfortable and convenient home life experience. The "Report" believes that the pursuit of the intelligent, entertaining entertainment functions, and improving the quality of life have become the main needs of consumers.

"Life is not lazy" -the trend of segmentation and naturalization of food categories is obvious. Since this year, prefabricated dishes can be described as a dark horse in the food market. Many consumers have regarded it as a must -have food for life, and consumption has continued to rise. On the platform worth buying, flower chicken, Buddha jumping wall, and small crispy meat have become prefabricated products that consumers focus on. The "Report" believes that refinement will become the main trend of the future development of prefabricated dishes.

"Body -minded" -The importance to environmental protection supplies and physical protection elements. The "Report" shows that with the enhancement of environmental protection concepts and the improvement of health management awareness, consumers have become more and more safe and low -carbon life, and their demand for nutrition and health products has also increased significantly.

It is worth buying Zhang Aichao, vice president of the Ministry of Science and Technology Strategy Cooperation, said, "We summarized these five key hot words according to the user's retrieval and hot events that appeared in the consumption field in the first half of the year. I hope that through these key hot words, it can help everyone to be clearer more clearly. Recognize the new changes and trends present in the consumer field in the first half of the year. "

In addition, the "Report" also analyzed the hot events and related data of the six industries including food/catering, medical health, home, e -commerce, education and training, and automobiles in the first half of 2022.

Text | Our Intern Reporter Blizzard

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