The National Development and Reform Commission jointly issued the "Guiding Opinions on Promoting Brand Construction in the New Era"

Brand is an important symbol of high -quality development. Strengthening brand building is an important way to meet the needs of the people's good life. In recent years, my country's brand construction has made positive progress, the brand's influence has steadily improved, and the brand's role in promoting the upgrading of supply and demand structure has significantly increased. At the same time, we must also see that a new round of scientific and technological revolution and industrial reform have been deepened, brand development concepts and practices have profoundly changed. Compared with the requirements of brand development and comprehensive construction of modern countries, there is still a gap. It is necessary Promote quality change and quality improvement, further create a good environment for brand development, promote the transformation of Chinese manufacturing to China, the transformation of China's speed to China, and the transformation of Chinese products to Chinese brands. In order to promote brand building in high quality and comprehensively improve the overall level of brand development in my country, recently, the National Development and Reform Commission of Industry and Information Technology, the Ministry of Agriculture and Rural Ministry, the Ministry of Commerce, the State Council State -owned Assets Supervision and Administration Commission, the State Intellectual Property Office and other departments The "Guiding Opinions on Promoting Brand Construction in the New Era" (hereinafter referred to as "Guidance Opinions").

The "Guidance Opinions" emphasized that it is necessary to guide Xi Jinping's thoughts of socialism with Chinese characteristics in the new era, and thoroughly implement the spirit of General Secretary Xi Jinping's important instructions on brand building, based on the new stage of development, implement the concept of new development in a complete, accurate, and comprehensive development of new development, and build new development The pattern is based on deepening supply -side structural reforms, to meet the needs of the people's growing good life as the fundamental goal, adhere to quality first, innovate leadership, and carry out the creation of Chinese brands. By 2025, brand construction has initially achieved results, and basically forms a brand system with clear layers, complementary advantages, and significant influence innovation. The strong and vibrant brand system has been formed in an all -round way, and the comprehensive strength of Chinese brands has entered the forefront of the brand's power.

The "Guidance Opinions" pointed out that the cultivation of industrial and regional brands, creating an agricultural brand, strengthening industrial brands, and strengthening the brand of refined service industry. Support enterprises to implement brand strategies, enhance technology and quality, shape and enhance brand image, and enrich brand cultural connotation. Give play to the leading role of large -scale backbone enterprises. Expand brand influence, encourage brand consumption, guide the internationalization of the brand, and actively participate in international cooperation. Consolidate the foundation of brand building, strengthen brand protection, strengthen quality infrastructure, and strengthen the construction of talent teams.

The "Guidance Opinions" emphasized that it is necessary to adhere to the party's leadership of the brand building of the new era and implement the party's leadership into all aspects of the brand building work. We will deepen the reform of "decentralization of service", accelerate the construction of an industrial ecology and institutional environment that is suitable for brand development, improve brand development laws and regulations, and improve market supervision. Continuously improve brand building support policies, encourage enterprises to increase brand building investment, establish a brand management system, and improve brand cultivation capabilities. Encourage key industries and fields to carry out brand building actions, cultivate a number of high -quality brands in key industries and fields, and build world -renowned brand companies and brand products. Deepen the activities of Chinese brand days, "quality month", and national intellectual property publicity week, etc., and promote the formation of a good atmosphere of the whole society to form a love brand and enjoy the brand.

In the next step, the National Development and Reform Commission will work together with the Central Propaganda Department, the Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Ministry, the Ministry of Commerce, the State -owned Assets Supervision Commission of the State Council, the General Administration of Market Supervision, the State Intellectual Property Office and other departments to strengthen guidance and cooperate with brand building. Form a joint force and solidly promote brand building.

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