Do a good job of the crew "nanny", Shanghai fully builds a global film and television creation center

Author:Audiovisual radio and televisi Time:2022.06.19

"I just visited Songjiang and Baoshan a few days ago. The TV series" Life · Lu Yao "and" Warm, Sweet "have been resumed in the city and resumed the shooting as soon as Tiandu is progressing smoothly. "Yu Zhiqing, the person in charge of Shanghai Film and Television Film Service Services (hereinafter referred to as" institutions "), told reporters that his tone had a trace of exhaustion, but he was even more proud.

This spring, their work has not stopped -as of June 10, 2022, the institution has accepted 10,681 times this year's policy, information consulting and coordinated services, of which 8916 items were consulting services, 1765 coordinated services, and project acceptance The standard rate is 100 %, "Especially the epidemic, our services and guarantees cannot stop. I believe that the efforts of Shanghai to build the Global Film and Television Creation Center will not stop, and Shanghai's goal of building an international cultural metropolis will not change."

Industry, non -stop

The new crown virus is not the first time to stop film and television creation. "In 2020, the epidemic has brought an unprecedented impact on the industry." Yu Zhiqing recalled that when the epidemic situation was the most severe two years ago, the association was still actively investigating member units through telephone condolences and field visits to send masks to the mask , Disinfectant water such as epidemic prevention materials, understand their difficulties and problems, demand and control of epidemic prevention, control, re -production and production, and actively feedback from the government to assist the government to introduce relevant policies in a timely manner. "We still do this this year." In the year, under the leadership of the Propaganda Department of the Municipal Party Committee and the Municipal Cultural Tourism Bureau, the association cooperated with the Shanghai Film and Television Copyright Service Center to organize the financial work conference of film and television enterprise, film and television copyright work conference, film and television insurance work conference, etc. Funding difficulties and difficulty in financing. "This year, we also hope to be able to reach the affection, reflect industry demands, and play a bridge."

The institution is precisely the epitome and witness of the Shanghai Film and Television Industry who strives to overcome the continued repetition of the new crown pneumonia. For example, after a year and a half of hard work, as of December 31, 2021, a total of 389 theaters in the city, 2,483 screens, ranked first in the global cities, and the number of box office ranked first in the country. That year, there were 87 movies produced in Shanghai throughout the year, and 45 films entered the cinema screening. The cumulative box office was about 7.075 billion yuan, accounting for about 1/5 of the total box office of the country in the country, exceeding the level of 2019 before the epidemic. Among them, the Propaganda Department of the Municipal Party Committee focused on the century -old time nodes of the party, and launched a group of main theme boutiques such as "1921", "Great City Building" and "Sky of the Great City", "Great City Building", and "Sky Burning Teenagers". Among them, it lasted for more than 5 years, and the box office of "1921", which was carefully created by the national outstanding creative forces, exceeded 500 million yuan, and achieved good results in the seventh box office championship.

Services, a lot

In the eight years since the establishment of the organization, it has been hailed by the crew and shooting unit as the "nanny service" in Shanghai's film and television industry. "Many people think that we only escort the movies such as" 1921 "and" The Last Lesson in my Hometown and My Hometown ". In fact A group of modern urban dramas and aging dramas have been well -linked and coordinated. In the past two years, more and more documentary shooting institutions have come here. "

Yu Zhiqing said that not only did the cooperative shooting service not stop, but also the Shanghai Film and Television Copyright Service Center, which was listed on No. 709 July Lu Road, also never stopped the footsteps of the service industry: "On the one hand The number of training courses was released, and the air class was carried out. In 2020, the 49th issue of the legal knowledge of film and television copyright was released, with a total of nearly 150 questions and answers, and the 24th issue of the film and television knowledge hall. For example, the screenwriter special committee specifically organized the 'film and television screenwriter Salon' 'to make the old and middle -aged screenwriters stir up together and exchange creative experiences; later production commissioners will specifically organize the' film and television post -production management senior training classes' improvement capabilities ; Copyright Special Committee specially organized copyright legal training and authorized knowledge lectures, etc. Under the guidance of the Propaganda Department of the Municipal Party Committee, the association also organized the training plan for outstanding talents of young film and television to continue to excavate and cultivate young people through normal training mechanisms. Film and television talents. "In his opinion, continuously enriching and optimizing the service menu is gradually improving the attractiveness of Shanghai's film and television industry.

"Building a nest and attracting phoenix", after optimizing the film industry environment and launching many support policies, many famous filmmakers are willing to register the company and the studio to Shanghai. Even if there are no too strong tax preferential policies, famous guides are willing to filming in Shanghai. Except for Xu Yan, Ning Hao, Huang Bo, and Guan Hu, who came out of Shanghai, have regarded Shanghai as a good place for concentration.

In addition, Shanghai launched the "Shanghai Young Film Support Program" last year to accelerate the introduction of outstanding young film talents and project landing. In the "Shanghai Products" last year, a number of youth forces such as Wen Muye, Luyang, Rao Xiaozhi, Yin Ruoxin, and Liu Fangzi played an important role. 2: Outstanding films such as the green snake "are from the hands of young directors. Young directors have continuously innovated artistic methods and broaden the types of subject matter, and bring new space for development of Shanghai Film in the future.

Expand, Fragrance

I still remember that a few months ago, because of a "Unknown", Jiangyin Street, who had been named, became popular overnight and became a popular punch place. "After more than six years of work practice, we find that the continuous development place not only reflects Shanghai's historical and humanistic feelings, but also fully reflects the historical heritage of 'sea school' culture. The location of the scene naturally has the "punch card" attribute, which is particularly in line with the consumption trend of young people. "Yu Zhiqing said that while continuing to do a good job of" crew nanny "and show high quality of the film and television industry" Shanghai service ", the institution is actively exploring it The depth and breadth of service, "As of now, we recommend nearly 400 (398). And there is a big deal. "