After the RMB exchange rate breaks 6.9: foreign trade enterprises actively reduce prices and stabilize orders

"I thought it would be seen around 6.8 for a period of time, but I did not expect to break through 6.9." Meng Zhuo, manager of a clothing foreign trade enterprise in Anhui Province, told the First Financial that because the RMB exchange rate was obvious in the near future, they had decided to do everything at the end of this year this year. The order is suspended to lock the exchange rate operation.

On August 29, the exchange rate of the RMB against the US dollar fell below 6.91 and 6.93 in the shore and offshore market, a new low in the past two years. Since August, the exchange rate of the US dollar to the US dollar has fallen from about 6.72 to the current 6.91, and has fallen by more than 2.5%within the month.

In the short term, the fluctuation of the exchange rate has brought a certain benefit to foreign trade enterprises, and some foreign traders have quickly adjusted and responded to locking and pricing to enhance their competitiveness in a severe foreign trade situation.

Active price adjustment

"Although the company's performance is also good, after July, I feel that the stamina is obviously insufficient, and it is already obvious by early August." As the person in charge of the sales in the front line, Meng Zhuo admits that from the current domestic and foreign markets, the current domestic and foreign markets, The foreign trade situation is not too optimistic.

After the next order is suspended this year, they plan to conduct 30%to 50%lock remittance operations for orders of more than 500,000 US dollars after March to April next year.

RMB intermediate price chart. Source: central bank

Due to the limited volume of orders, a large number of small and medium -sized enterprises do not perform locking operations, but will settle in the instant exchange rate when the US dollar arrives. Faced with the continued lower RMB exchange rate, some foreign traders began to actively adjust their pricing.

"Our performance has declined this year, so it will take the initiative to reduce prices. Foreign customers are generally slow -selling, and some large customers will ask us to reduce prices." Du Chuankui, head of Shanghai Xinye Industrial Co., Ltd., told First Financial that two people have harvested two people under the global epidemic situation They have increased orders, and their results have begun to decline this year, close to 35%. In addition to the depreciation of the renminbi, the price of raw materials rising all the way has also dropped by 15%to 25%. Therefore, in order to "grab the order", they have recently calculated the cost accurately and trying to find the most suitable price reduction ratio.

Du Chuankui said that the company has planned to take the initiative to reduce the price of about 10%for customers in mid -September. This is the adjustment of the cumulative price increase for customers in the past two years.

Foreign traders who worry about orders are not a minority. Xiao Xiao, director of Shanghai Hayfeou Craft Gift Marketing, told the First Finance that there were 10%of orders increased before July. It has declined since August, even lower than the level of August last year. It is a peak season for order.

Zhao Benzhi, the director of foreign trade business of Shanghai Puqi Textiles, told the First Finance that because the business volume was not as large as a certain degree, the company did not do much exchange, mainly to accompany the market. Promise to relax.

"European and American buyers are slightly stronger. If the exchange rate declines, it will re -negotiate with the supplier in time." Fortunately, the company's relatively fixed customers have not asked the price to reduce the price.

Exchange rate fluctuations are expected to foreign trade enterprises, and they are also "normalized" challenges faced by enterprises. The influence of logistics affected by the epidemic this year is more profound.

Zhao Benzhi proposed that foreign trade companies encountered the most realistic difficulties, or the delayed delivery problem caused by the poor logistics this year, which directly caused some buyers to accumulate the inventory, which will inevitably reduce the order in the next quarter. The most concerned.

Because the main business is the foreign trade that recycled recycled materials, compared with traditional textile foreign trade, Zhao Benzhi's orders are relatively small by the overall environment. But clothing products are in seasons, and it is difficult to recover the loss time. "Once the products in spring and summer are missed in the sales season, there is no way to continue to be sold when autumn and winter comes. It can only wait until the second year of spring and summer. ","

The charter "grab the order" continues

According to the data released by the General Administration of Customs, the total value of my country's foreign trade imports and exports in the first seven months of this year was 23.6 trillion yuan, an increase of 10.4%year -on -year. Among them, exports were 13.37 trillion yuan, an increase of 14.7%year -on -year.

Wei Jianguo, former deputy minister of the Ministry of Commerce and deputy director of the China International Economic Exchange Center, previously told First Finance that the development of foreign trade should increase the efforts of "grabbing orders" and focus on solving related issues such as logistics and port stagnation. "The ordering is mainly to grab the Southeast Asia and Latin American countries." There are both quality and services, as well as the price advantage and after -sales service grabbing. The precedent of charter machines in China is of great reference.

On August 30 and September 21, the second batch of Ningbo business charter machines will start again, while helping enterprises to open up the international market, and ensure that foreign traders who have gathered in the sea smoothly return to and from going through.

On the afternoon of August 28, Yiwu's third international procurement business chartered machine took off from South Korea this year, carrying 163 people to Hangzhou Xiaoshan Airport. Prior to this, 107 Indian foreign companies and 163 Pakistani foreign businessmen arrived in Hangzhou on August 9 and July, respectively, have ended health management measures such as centralized isolation and home monitoring. Shopping stores and big procurement models.

On August 24th, 49 foreign companies from India and Pakistan came to Yiwu International Trade City with orders from India and Pakistan to start a offline procurement journey. Pakistan's merchant Asf Hamades said on the same day that three cabinets were rushing out, and the next week, there were more than five goods to be released. Indian merchant Rocky also said that his overseas customers have given many orders for new products. What he wants to do is to confirm the price in Yiwu and finalize the order. On August 25, "Customs Released" said that the ninth edition of "The People's Republic of China Out/Entry Health Card" (hereinafter referred to as the "Ninth Edition Health Card") will be opened on August 31st, and the current ones will be opened, and the current ones will Compared with the version, the content is more optimized, including: the application requirements for the detection information of nucleic acid detection, past infection, and vaccination date of immigration personnel; Entry -exit personnel understand and fill in; increase the function of identifying the "Sample Inspection Consent" online, which is more convenient for entering and exit passengers to simplify the on -site quarantine process and do a good job in the first -tier sanitary quarantine work of the port.

For international business personnel who need to be frequent, this is undoubtedly a good benefit. This will help alleviate the poor flow of cross -border personnel and help China's foreign trade enhance competitiveness.

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