Another supermarket giant "closed store"?Carrefour Hongshan Plaza store enters the "countdown" business

The Yangtze River Daily Big Wuhan Client August 29th (Reporter Zhao Yan) Following Wal -Mart's "two consecutive levels", another supermarket brand in Wuhan entered the rhythm of the old store "closed store". The online Carrefour Hongshan Plaza store is about to be "closed". Wuhan Carrefour said that, including the Hongshan Plaza store, it is currently entering the "countdown" in two stores in Han, and will be adjusted in the direction of the "member system" and other formats.

In the past, entering the third store of Han Dynasty

Close the store into the "countdown"

The "Daqing Warehouse" poster is hung in the Carrefour Hongshan Plaza store. Reporter Zhao Yan Photo

"Carrefour Hongshan Plaza store is going to be closed. After so many years of shopping, you have to say goodbye." Recently, some netizens posted that the Hongshan Square store of Carrefour Supermarket is about to "close the store", which has attracted attention. "This shop has been for some years." "I am only a teenager at the beginning of the business, and now I am thirty." Many netizens in the comment area showed "past memories." Data show that Carrefour Hongshan Plaza opened on January 21, 2003 to deploy the third store in Wuhan for Carrefour. In the early days, the store covers an area of ​​nearly 20,000 square meters, and there are more than 60 square meters of more than 60 "stores in the store". It is positioned as a comprehensive functional store for eating, drinking, and fun. It has attracted a large number of citizens to "check in".

Carrefour Hongshan Plaza's freezer shelf area is vacant. Reporter Zhao Yan Photo

On August 29, the reporter came to the store to see that most of the stores on the first floor pulled up "blocking", and several fast -food brand stores and snack stores continued to operate. Entering the second floor, the original store entrance has been closed and changed to the cash register port. Supermarket foreign households have hung the words "clearance". "I don't know when it is, the mall says it may be the end of this month or the end of the month." For the "closed store" news in the supermarket, the second -floor operator told reporters that "there is no exact news."

Some areas of Carrefour Hongshan Plaza are no longer open. Reporter Zhao Yan Photo

Entering the Carrefour Supermarket store, the reporter saw the words "50 % off" in the suspension. For the "closed store" information, the staff on the spot said that "I don't know yet, it's now clearing the goods." Some staff members said that "the store is closed after sale."

Citizens are purchasing in Carrefour Hongshan Plaza. Reporter Zhao Yan Photo

The reporter saw at the scene that compared with the past, the area of ​​the store was significantly "shrinking", and the location of the vacant shelf store was partition. "I came to visit last month, and listened to the neighbors that I was going to close. Today I want to use the shopping card." A citizen who lived near the family told reporters that there were many things in the past. "The change is not small", and I was worried about whether the shopping card in my hand could be used.

In addition to Hongshan Square store, some netizens posted that the shelves of the Carrefour Jongjiacun store were also "empty". On August 29, the reporter also visited the store. There is indeed a shelf in the daily chemical area on the second floor of the store. One of them was in the tile staff.

The entrance of the original supermarket store area of ​​Carrefour Hongshan Square has been closed. Reporter Zhao Yan Photo

"At present, Hongshan Plaza store is counting the countdown to the closed store." For relevant stores, the reporter learned from the responsible party of the Carrefour Wuhan store that there are currently two stores in Wuhan in the state of close stores, namely Hongshan Square and Erqi Eastern Shopping Park, respectively. The store is due to the expiration of the venue lease and did not give specific nodes on the closing time. "The venue lease expires is September 30. Related stores enter the clearance status and deal with store goods." For the public in charge of shopping and shopping cards after closed stores that citizens care about, the relevant person in charge said that the future retail format will be " Member stores are in direction. Citizens are not affected by small programs online and down single -and -mate. Related shopping cards can be used on camp stores and applets. It revealed that the business direction of Carrefour has been adjusted, and the development of the combination of supply chain. Retail clouds, Yi Caiyun and other content will also be the focus of the future.

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How did the "hypermarket" supermarket find another way in the past?

As the main retail format of people's livelihood, supermarkets are competing fiercely in Han. In 1997, the first "mass vendor" supermarket Club store opened, opening the layout of the supermarket hypermarket. Subsequently, the supermarket brands such as China Business Election, Zhongbai Storage, and Carrefour have been in 1998. The large and full attitude of "affordable and mass vendor" became the mainstream of supermarket shopping development. After 2000, Wal -Mart, Early Lotus, Darunfa, Metro, Yongwang and other international chain supermarkets landed in Wuhan, and pushed the supermarket hypermarket model to the development of the "eating, drinking and fun" development climax.

In 2018, the "New Retail" supermarket Hema Xiansheng entered the Han Dynasty. The store has a small area, but it can place online orders online, fast delivery offline, and seafood catering cash out, bringing a lot of impact on the industry. Welcome to the hotspots of "Touching the Net" and "Fresh", martial arts and hundred local brands have also opened the transformation of "Seafood Island" and "Delivery".

On July 20, 2021, 11 departments including the Ministry of Commerce and other departments jointly issued the "Guidelines for the Construction of the People's Life Circle of the City", which pointed out that while promoting the development of retail multi -formats and regulating community e -commerce, it also encouraged substantive business companies to develop community business. Fresh e -commerce and convenience stores accelerate the layout. Supermarket formats are raced on the subdivided track. The online ordering delivery has become "standard". It should also be transported out, and the supermarket will no longer be "big".

In 2021, the streamlined version of the living hall, the fashion community store, and the neighborhood stores, the martial arts supermarket opened a number of innovative stores in one breath, and the commodity category focused on creating its own brand "Wushang Youpin". In 2022, in addition to the original "green label", "blue label" and "neighborhood" store, the first selected member shop layout Enshi in May. The road, specializing in the "fresh fresh reserve", less than 120 square meters of area, arranging three meals a day of nearby residents.

"Under development must be changed." Wu Xianming, a professor at the School of Economics and Management of Wuhan University, said that under the background of the diversified consumer channels, the adjustment of "closed stores" and operating ideas for large supermarkets is inevitable result. "People consumption habits are changing. The original categories in some supermarkets are not suitable for large -scale sales, and large -scale supermarket transformation faces a lot of challenges." Wu Xianming believes that traditional large supermarket stores have high operating costs shortcomings, new channels, new channels, and new channels. Dilute the dilution of passenger flow is the reality that has to be faced. In the future, community stores, small stores, mini fresh franchise stores may become the mainstream of supermarket transformation, solve the pain points of life, and conform to the development of consumer demand is their core weapon.

[Edit: Deng La Xiu]

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