Dong Mingzhu always has a way.

Recently, the "anti -water" of Gree Hebei's general dealers' "anti -water" is full of trouble, and many people have begun to worry about Gree's future.

In fact, it is not necessary. Who is Dong Mingzhu? I haven't seen any scenes? Replaced a province's total sales is conventional operations. With the influence of Dong Mingzhu, as long as there is a total of the general sellers, there will be other people who are willing to take over the Hebei market. Dong Mingzhu can even find a more influential general dealer. For example, this time the new Hebei general dealer who replaced the JD executives appeared.

According to public information, Zhuhai Yige Digital Technology Co., Ltd. (referred to as Zhuhai Gege) has obtained Gree's trademark authorization letter on August 22, allowing it to be used in Hebei Province.

Zhuhai Gege was established on May 20, 2022, which means that Gree has long been preparing to replace the original Hebei general dealer, because the company was established to take over the location of the Hebei General Manager.

In the executives of Zhuhai, we discovered Xie Fan's name and served as a director's position. This person is not an ordinary person, because he is the vice president of Jingdong Group and president of the home appliance division.

In other words, Gree's new Hebei general dealers have brought this relationship between Jingdong. Although JD Group has not invested in equity relationships, at least it has already expressed the attitude. JD.com will fully support Gree's sales in Hebei.

It is understood that the original general seller of Hebei was Hebei Shengshi Xinxing Gree Trading Co., Ltd., and the legal representative was Xu Zifa. He is Gree's important minister, and has made great contributions to Gree's development, and also earned huge funds. Xu Zifa has the stock of Gree's entire sales system through the form of holding a shares.

It stands to reason that Xu Zifa and Dong Mingzhu are needed to each other. Why did they reach the point of trouble?

The reason is that Dong Mingzhu's online transformation ideas. In 2020, the epidemic raid, and Gree was caught off guard, and sales declined sharply. In order to turn the tide, Dong Mingzhu led Gree to transform new retail and began to pay attention to the creation of online channels. In order to directly touch the product to the hands of each retailer, Gree directly adjusted the price, which is why Dong Mingzhu's live sales exceeded 10 billion yuan a day.

The higher the quota of Dong Mingzhu's live broadcast, the more unhappy the general agent across the country will be, because the profits that originally belonged to the dealer suddenly gone.

In order to protest, Xu Zifa wanted to buy Gree's death opposite Oaks air conditioner, which can also see his financial strength. Unfortunately, it was rejected by Oaks. In November 2021, Xu Zifa won the qualifications of the general agent of Philips Air Conditioning China.

Immediately afterwards, Gree replaced Xu Zifa's core position in Gree's sales system and kicked the sales team.

After the contradictions between the two sides lasted 8 months, it was finally publicized and became a thing that everyone knew.

Xu Zifa's strength to dare to make trouble with Gree originated from himself or Moutai's Hebei general dealer. It is said that he can earn hundreds of millions of dollars a year. With the qualifications of Gree and Moutai, the two general dealers have made a lot of money in these years.

In order to encourage dealers in Hebei to sell Philips air conditioners, Xu Zifa held a conference recently. At the meeting, Xu Zifa also made it clear that he would not do Gree in the future and switched to Philips. I hope everyone will do my best to do Philips with me.

In order to show their sincerity, each table was put in cash of 100,000 yuan, and the banquets were all aged Moutai. What is the specific effect? ​​I haven't learned it yet!

Dong Mingzhu was not the first time that the general dealer's "anti -water" was the first time. In 2019, Gree decisively kicked out of the general distributor of Shandong, and was taken over by Hu Wenfeng, Assistant to Gree's president at the time.

Is the total dealer's "pick -up incident", is it the total loss of the general dealer or the greater loss of Gree?

In fact, both parties must have a loss. After all, the cooperation time has exceeded 20 years. This kind of cooperation tacit understanding is not a new general agent who can replace it. However, Gree's current needs of online transformation belong to the types that have to be done. It is normal for the general dealers to understand.

As long as this transformation is favorable for Gree's long -term, the loss is only short -term for Gree. However, it is more difficult for the general dealer, because people are willing to buy the marketing system of not the general dealer's marketing system. It is important to put Gree's brand competitiveness there.

Now Xu Zifa's transition to Philips air conditioner, even if the original channel is willing to continue with him, consumers do not know the Philips air conditioner. Here is a long -term consumer education to be accepted, and there will be huge uncertainty in the future.

Taken together, the turning of Gree and the general dealers of various provinces is the most influential thing about the general seller themselves. After all, they have caught up with the dividend of brand development, not the success of their own marketing planning. Gree left these general dealers and could cooperate with even more powerful e -commerce platforms.

This is the best era and the worst era. With capital thinking and innovation models, the world is your stage!

In the new business world, there are no eliminated industries. Only the eliminated products and outdated business models will focus on product innovation and model innovation in the future.

If a company or a boss, if the shortage of innovation ability is destined to be defeated in advance, please remember that there is no innovation, how can you have imagination!

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