The mobile phone can't be sold anymore, mobile phone manufacturers hope to sell more smart watches

Mobile phone manufacturers may be intentional, or they may not be reached for the time being. Smartphones 10 years ago will have a stuttering phenomenon after using it, which will force consumers to change their mobile phones.

In recent years, mobile phone manufacturers have made significant efforts and began to develop in high -end directions. All configurations have also been topped that year. Although the price is a bit higher, it is basically not special card for two or three years, which has also caused people to change the frequency of mobile phones lower and lower. In addition, it costs thousands of yuan to change a mobile phone. At present, people's income is not very stable, and the desire to replace mobile phones will be reduced!

According to data from professional statistical agencies, the world's smartphone shipments in the second quarter of the world decreased by 8.9%year -on -year, and China's smartphone shipments in the second quarter decreased by 10.1%year -on -year, a decrease of greater than the global average!

The decline in mobile phone shipments has made each manufacturer extremely anxious. If it is allowed to develop, the company's performance may stop developing or even retreat.

So the question is, how to face the problem of extension of mobile phone replacement cycle in the world?

There are only two answers: one is to develop in the direction of high -end smart phones, and the other is to attach importance to the development of other businesses.

The same is the mobile phone. The 1,000 yuan mobile phone sells 100 million units, and the sales are 100 billion yuan. 4,000 yuan of mobile phones, even if only 50 million units are sold, sales can reach 200 billion yuan! This is why smartphones are high -end.

In addition to paying attention to the sales of the mobile phone itself, mobile phone manufacturers will also develop business closer to mobile phones, such as: smart watches, laptops, tablets, etc.

Among them, laptops and tablets have also experienced a decline in shipments or even declined in shipments. Only the smart watch business makes all manufacturers hope! It is understood that the shipments of smart watches in the second quarter of the world rose 13%year -on -year.

Why does smart watches rising against the trend?

There are four main reasons:

First, the smart watch market is far from the saturation state. We can take a look at the street, almost a mobile phone, but only a small number of people have smart watches. If you choose one from the two products of mobile phones and smart watches to sell, what will you choose to sell?

The answer seems to be obvious, because people are not short of mobile phones, but lack of watches. Therefore, as long as the price is appropriate, smart watches are likely to be sold.

Second, smart watches can meet the needs of special scenes. Smart watches are actually not watches. If it only has the function of the watch, then it cannot be sold, and the core of the smart watch is "smart". It can have almost the same function as the mobile phone. The biggest difference is that the screen is much smaller, so the smart smart The watch is actually a "mini" phone.

When will we need a small screen mobile phone?

It may be that when running, at the class, it may be the time of the meeting.

With more and more people's pursuit of health, running has become a sport that many people will do. Running is easy to pursue, so running costumes are either without pockets or shallow pockets. Putting your phone in it will be very uncomfortable. At this time, you need to wear a smart watch, which can be run while receiving important telephones and information.

Many young teachers now buy smart watches, because bringing their mobile phones to the classroom will attract students' attention, and it will also leave a bad impression on students.

But if you do n’t bring your mobile phone, you will miss the phone number of many parents. How can this contradiction be resolved?

The answer is to replace it with a smart watch so that you can get the phone and not affect the students too much.

Third, the special features of smart watches are more attractive. Although smart watches are small, there are many functions. From the watch level, once the traditional watch is selected, it will remain fixed. But after choosing a smart watch, there may be hundreds of dials in it for you to choose from, and you can even change one dial every day.

In addition to the diverse watch dials, there are also health detection functions. It can measure heart rate, body temperature, blood pressure, blood oxygen, breathing frequency, etc.

Regardless of whether a person's heart rate and blood pressure are normal, everyone still hopes to know their own health data at all times. Smart watches just meet the needs of some people's health detection. Therefore, demand exists.

Fourth, the scope of the use of smart watches successfully entered the primary and secondary school students. After the current elementary and middle school students go to school, they will buy a smart watch, because it has many functions that are very practical. For example: you can take a bus, you can call at any time, you can locate, etc.

Many middle school students go to school by bus. They only need to take a bus with NFC -function watches at the place where they can take the bus card, saving the bus card.

In addition, when the child goes out, parents need to call them to exchange things. For elementary school students, parents also want to know their position at any time, so they will be more assured.

The above functions have mobile phones. But parents are worried that their children are addicted to their mobile phones, so they are more willing to buy a smart watch for them.

This is the best era and the worst era. With capital thinking and innovation models, the world is your stage!

In the new business world, there are no eliminated industries. Only the eliminated products and outdated business models will focus on product innovation and model innovation in the future.If a company or a boss, if the shortage of innovation ability is destined to be defeated in advance, please remember that there is no innovation, how can you have imagination!

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