Averaged 500 melons daily for the community to build a direct broadcast room

Tianshan News (Reporter Wei Yonggui reported) It sold more than 17,000 cantaloupes a month, with an average of more than 500 orders per day. This is the sales performance of the live room of Minuang Community, Yingmaohu Town, Yigo County, Hami City.

Laomaohu Town has 37,800 acres of late cherry melon planting, which is the largest late cantaloupe planting base in the country. The quality of cantaloupe produced is excellent. The Minuang community is one of the main plantations. At the end of July, the cantaloupe of Mao Lake Town gradually matured, and the Minuang community launched a live broadcast of cantaloupe with goods to help farmers.

After the epidemic, Minguang Community increased live broadcast sales, and cooperated with Xinjiang Aijiang Cultural Media Co., Ltd. to carry out "live broadcast villages, anti -epidemic help farmers" live broadcast and cargo. Promoting the late Maohu Lake Late Kashi Higgle has attracted the attention of netizens from all over the country, and the orders have come.

The anchor of the live broadcast room of Minuang Community recommends late cantaloupe to netizens. Photo by Wu Shouer Eliyzi

"From the end of July to the present, the average sales of more than 500 orders per day, with a total of more than 17,000 orders." The anchor Bao Jianchao said.

The live broadcast of the cargo allowed the people of Guoguang Community to earn 1,000 yuan per mu. The community resident Tan Bin planted 130 acres of late cantaloupe this year, of which 60 acres of melons were sold through live broadcast, an increase of about 1,000 yuan per acre. He said: "The new sales method is very effective, and the folks want to participate."

The live broadcast room of the Minuang Community was established in July 2021. It is one of the comprehensive demonstration projects of e -commerce implemented by Yiono County. Li Chuang, secretary of the Community Party Branch, said that the live room has innovated in the cantaloupe sales model this year, and has achieved four major functions: online celebrity live broadcast and goods, short video with goods, graphic goods, and community cargo. In the next step, prepare to move closer to the professional live broadcast room, cultivate different types of anchors, and allow the live room to play a greater role in helping to increase farmers' income.

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