The blue cursor in the first half of the year deducted non -net profit of 239 million battalions+sales and the rapid development of the Yuan universe business

On August 29, the blue cursor was released in the semi -annual report of 2022. Affected by the epidemic, the blue cursor achieved operating income of 16.711 billion yuan in the first half of this year, with a non -net profit of 239 million yuan from the mother -in -law, and a net cash flow of 90.17 million yuan. Based on the long -term accumulation of marketing full -chain business, the blue cursor has continued to strengthen the first layout of "camp+sales" and the Yuan universe business, showing the development toughness and operating vitality.

In the first half of 2022, the main business of the blue cursor's main business was stable, and the revenue of the overseas business was 11.972 billion yuan, accounting for over 70 % in total revenue. It is worth noting that relying on technological innovation capabilities and strong underlying technological support, the "Luban Cross -border" developed by the blue cursor has continued to grow. As of June 2022, the cumulative revenue of Luban Cross -border Connect has exceeded 1 billion yuan. In the first half of the year, more than 6,000 customers were added. At present, Luban Cross -border Tong has helped over 25,000 small and medium -sized enterprises to achieve business growth. The blue cursor will continue to increase its investment in marketing technology, channels, products and talents in sea, and truly "link China and the world" to help more Chinese companies go overseas and global markets.

Facing the uncertain environment, relying on the strong customer foundation and abundant monetary funds, good cash flow of business activities, the blue cursor continues to invest in the future, leading the marketing industry to change, forming a mature business as the cornerstone, "Camp+Sales+Sales "The core strategic deployment of the Yuan cosmic ecology is the two wings.

In the first half of 2022, the blue cursor "Camp+Sales" strategic layout achieved a number of breakthroughs, accelerating the falling of trading venues around Douyin business ecology, fast -handed business ecology, Tencent business ecology, etc., covering 6 vertical industries (clothing, 3C digital, fast, fast, fast, fast, fast, fast, fast, fast, fast, fast, fast, fast, fast, fast, fast, fast, fast, fast, fast, fast, fast, fast, fast, fast, fast, fast, fast, fast, fast, fast, fast, fast, fast, fast, fast, fast, fast, and fast. Elimination, beauty, big health, finance), serving more than 40 well -known brand customers in the world. At the same time, "Lan Yan Technology LAN+ Tech" has been in brand shaping, new e -commerce channel expansion, rapid content precipitation, functional skin care brand "human vitality", functional health food brand "Alan De", cross -border brand " Vitplus "made breakthroughs, and sales of" Camp+Sales "increased by 5 times from the previous half of the year. The strategic landing of the blue cursor "Camp+Sales" can quickly help domestic and foreign brands and new brands, and achieve rapid breakthroughs from 0 to 1 and high -speed growth from 1 to N in the new e -commerce market in China. Really achieve sales growth.

With the acceleration of the Web 3.0 era, governments in Beijing, Guangdong, and Shanghai have successively launched relevant policies for the Yuan universe and virtual reality to lay out the Yuan universe industry. On August 11, Cai Qi, secretary of the Beijing Municipal Party Committee, pointed out when investigating the application of blue cursor virtual reality technology, corporate technology research and development, content creation, etc. It is necessary to strengthen the research and development of underlying technology in the fields of virtual human, virtual matter, virtual space and other fields, and build openness to build openness Sexual technology platform, strengthen industrial ecological cooperation, expand new application scenarios, create immersive new business and new consumption, and create a new growth engine. On August 24th, the "Beijing Urban Sub-Central Cosmic Innovation and Development Action Plan (2022-2024)" was released, saying that it will strive to make a demonstration of the urban sub-centers that are characterized by cultural tourism content through three years of hard work. Area.

As the first batch of heavyweight cosmos settled in the Beijing Urban Sub -center, in the first half of 2022, the blue cursor was based on the three tracks of the "Relief Farm", which continued to promote the continuous iteration of virtual human, virtual matter, and virtual scenes. , Blue Box Virtual Space, MEME Digital Collection Platform, Building an XR virtual shooting studio, etc., while continuously enriching its own IP, scenarios and assets, it provides customers with content+technology -based services. At present, the Yuan universe -related products and platforms launched by the blue cursor have continued to harvest the business list, and they have continuously explored more innovative models and application services for the marketing of Yuan universe with brand companies.

With the comprehensive arrival of the Web 3.0 era, the relevant business of the Yuan universe will usher in an outbreak, and the "camp+sales" service will also form endogenous growth from the inside out. In the second half of 2022, the blue cursor will explore the new business ecology, bless existing creativity and content advantages, enrich the company's business types and business models, and move towards "camp+sales" to provide customers with more valuable marketing full chain Serve. In the future, with the gradual implementation of "camp+sales" and consumer -level universe applications, it will accelerate the integration of the marketing model and achieve certain growth, and the blue cursor will also usher in a new stage of development.

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