"A neutral pen sells 55 yuan" on the hot search, netizens have noisy!A -share stationery faucet revenue in the first half of the year 8.4 billion

What is the price of a pen in your impression? The new semester is about to start, and stationery is selling. On August 28, the topic "A neutral pen sells 55 yuan" and "why stationery is getting more and more expensive" on Weibo. Some media reporters visited the stationery market and found that a number of "high -priced stationery" with new styles and many functions often do tens of tens or even hundreds of yuan.

Most of these "high -priced stationery" are jointly named with anime IP. In this regard, some netizens said, "Everyone has clearly marked the price, no one forced you to buy." Some netizens said, "Stationery should be practical." "Although the price is realistic, is it really worth 55? Children like it, make bold parents' money. "

In the A -share market, many stationery companies have recently announced their performance. Chen Guang's (603899.SH) revenue in the first half of the year was 8.433 billion yuan, a year -on -year increase of 9.72%; net profit was 529 million yuan, a year -on -year decrease of 20.65%. Increasing income is not profitable.

IP co -branded, a pen sold hundreds of strokes

According to the Yangtze Evening News reported on the 28th, the reporter found that the stationery store stationery in large shopping malls was worthy of money. In a certain malls, the reporter noticed that the price of a packet of 4 disciplines is 40 yuan. 50 yuan, the price of a single neutral pen is about 10 to 22 yuan.

The clerk introduced that their products are creative stationery. After the new models are on the shelves, they will be snapped up. Customers have both parents to students, which is very attractive to junior high school students.

The Yangtze Evening News reporter learned that when visiting a store owned by an old stationery brand, most of the stationery products of the shop were co -branded with anime IP, and the price was much higher than the same type of ordinary stationery. For example A normal neutral pen cannot reach its zero. In another store, the pens of well -known anime characters such as Pokémon, Doraemon, A Tongmu and other well -known anime characters are printed into three digits.

Modern Express and Qilu Evening News recently reported stationery prices. On August 22, a reporter from Modern Express visited multiple stationery stores in Nanjing and found that a neutral pen is about 20 yuan, and the automatic pencil used by children is nearly 50 yuan; Some have been sold to three digits.

According to the Qilu Evening News, a "Si Bi Le" brand automatic pencil known as "ergonomic engineering and relieving handwriting pressure" is hidden in the middle of the shelf without any price label. "This style is very good, and the kindergarten and first -year students buy a lot." The clerk told reporters. Why don't you stick the price label? The clerk said that he did not need to post, "If anyone buys, they will come and ask."

Mr. Li, a citizen of Jinan, is about to go to the first grade. After choosing a stationery store, he was dumbfounded at the checkout. "Pencils, rubber, notebooks, convenient stickers, electric transition knives, etc. I thought it was just more than 100, but I did not expect to spend 285 yuan." A ordinary pencil is 20 yuan, and the brand is imported. "

In addition, there is a "stationery blind box": print anime image on stationery, and add a unified outer packaging box to the stationery. Like ordinary blind boxes, the number of stationery blind boxes also has a relatively small number and the pattern is not explicit. "". Don't underestimate this method of putting the stationery into the box, which directly stimulates some primary and secondary schools to start the place to buy stationery.

According to the Jinan Times, a teacher said that the stationery brought into the classroom should have both practicality and use. It cannot interfere with learning and cannot cause comparison. If these learning tools are used well, it is stationery, but if it becomes something that makes students distract, it will become toys, which will run counter to the original positioning and value of stationery.

The stationery faucet does not increase the income

The stock price has fallen by 30 % during the year

There are many stationery companies in the A -share market, including Chenguang Co., Ltd. and Qi Xin Group.

On August 25, the semi -annual report announced by the stationery leader Chen Guang showed that the revenue during the reporting period was 8.433 billion yuan, a year -on -year increase of 9.72%; net profit was 529 million yuan, a year -on -year decrease of 20.65%. During the reporting period, the company's traditional core business operating income decreased by 12%compared with the same period last year, and new business operating income increased by 34%compared with the same period last year.

Chen Guang's shares explained profits as the cause of the epidemic. The headquarters of the company's traditional core business and the production base of the new business are in Shanghai. The sealing and control management of Shanghai for more than two months has a great impact on all aspects of the company's production and operation, such as raw material supply, logistics transportation, marketing, and personnel flow.

The new business of Chenguang Co., Ltd. is mainly retail stores, Ninemo Miscellaneous Agency, Chenguang Life Museum and office direct selling business Chenguang Kelip. In recent years, the company's new business has developed rapidly, and the proportion of new business revenue has increased year by year. During the reporting period, the proportion of new business operating income exceeds 50%of the total operating income.

It is worth noting that since this year, Chenguang's stock price has fallen by 34%.

Another stationery company's operating income of Qi Xin Group in the first half of the year was 4.261 billion yuan, a year -on -year decrease of 5.01%; net profit attributable to shareholders of listed companies was 85.271 million yuan, an increase of 18.69%year -on -year. Qi Xin Group's stock price has also fallen 19%this year.

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