Look at ESG investment value

In the first half of the market, the market has not obviously recovered, Greentown has achieved a bright "transcript" -the revenue of 64.731 billion yuan, an increase of 79.1%year -on -year; shareholders should account for 3.726 billion yuan in net profit, an increase of 36.7%year -on -year.

Yesterday, a friend voiced that a company he knew had made a lot of waves in improper ways in recent years, and it looked very beautiful. "I can't respect such a company, so I have no sense of social responsibility." Friends sighed.

Social responsibility, feelings, and business ethics, these seemingly false words must conflict with making money? Are those companies that are concerned about society and pursuing sustainable development, can they be more stable and far -reaching, and deserve long -term investment?

The answer is yes. ESG investment provides a new perspective for choosing companies with both commercial value and social benefits.

In the past, judging whether an enterprise is worth investing in is mainly analyzed from the fundamental fundamental situation, such as revenue profit, debt repayment, cash flow, and so on. ESG Investment believes that a good company must not only make money, but also have a sustainable sense of social responsibility.

Specifically, how will the company do in these three aspects: Environment E (ENVIRONMENTAL), Social Responsibility S (Social), and corporate governance G (Governance) to find those more focused on environmental protection, willing to take social responsibility, corporate governance A better company as an investment object. Just like some Internet manufacturers to assess employees, in addition to assessing performance (financial fundamentals), they also need to evaluate values ​​(ESG rating).

Greentown will be a balanced and coordinated "full quality, high -quality" sustainable development as the goal of enterprise development, adhere to steady development, and strive to become a "ideal life service provider" for "the most understanding customer and the product".

Recently, Greentown China (stock code HK3900) held a 2022 mid -term performance launch conference. We see this company that pursues "full quality, high -quality" sustainable development to create performance and ESG's unremitting efforts.

At the mid -term performance conference in 2022, Zhang Yadong (middle) led the Greentown China Management Team to report the operating performance

Excellent results of semi -annual report

In the tide of adjustment of the real estate industry, Greentown understands that companies with strong product power and service can be recognized. By practicing internal skills, attaching importance to customer quality needs, active response, or taking the lead.

Finding a certain development model in an uncertain environment is one of the paths for Greentown to actively respond. In early 2021, Greentown made a "four differentiation" of cities, products, enterprises, and resources. Greentown took the initiative to respond, occupying a favorable position in the differentiation, and laid a solid foundation for the development of full quality.

In the first half of the market that has not been obviously recovered in the market, we insist on customer -centric productism and full -quality development, support Greentown to achieve a bright "transcript" -realizing revenue of 64.731 billion yuan, an increase of 79.1%year -on -year; The profit was 3.726 billion yuan, a year -on -year increase of 36.7%.

In a complex market environment, Greentown financing channels remained unobstructed. In the first half of the year, the amount of bonds issued at home and abroad was about 21.1 billion yuan. The average interest rate of the total loan was decreased to 4.5%compared with 4.6%in the same period in 2021. At the same time, the company's overseas credit rating remained stable.

In the first half of the year, Greentown Group achieved a contract sales area of ​​about 5.39 million square meters, with total contract sales of 112.8 billion yuan, ranking fifth in the country.

In the first half of the year, Greentown focused on the core area, with 20 new projects in eight cities, with a total construction area of ​​about 3.13 million square meters. It is expected that the newly added value of 73.1 billion yuan. Among them, the proportion of newly added goods in first- and second -tier cities accounted for 90%, and the Yangtze River Delta accounted for 73%.

Zhang Yadong, chairman of Greentown China Board of Directors, said that Greentown will get more and more market share. Under the fierce change of real estate, the market position of Greentown will be more prominent. "

Greentown China Management said that if the market recovers in the second half of the year is better, there will be confidence in completing the 330 billion yuan sales target issued by the board of directors; if the recovery is not good, there will be confidence to complete the 310 billion yuan guarantee indicators.

ESG reflects value

While fighting the market and creating performance, in recent years, Greentown has continued to advance in ESG.

In terms of social responsibility (S), Greentown arranges pre -sale supervision funds and available cash in accordance with regulatory requirements. After the market suspension of project stops and buyers' loan incidents occur 100%.

Geng Zhongqiang, executive director of Greentown China, said: "The Greentown has no project involved in bad tails, and the suspension of loan incidents has no direct impact on Greentown. Instead, it will promote buyers to choose high -quality and reliable developers, which is conducive to the sales of Greentown."

"Greentown currently pre -sale supervision funds of 13.2 billion yuan, an increase of 2.2 billion yuan over the end of 2021. After deducting pre -sale supervision funds and limited funds, cash can be used for about 45 billion yuan. In accordance with the policy requirements of regulatory funds, the corresponding fund plans are arranged. "Geng Zhongqiang said.

In terms of delivery, Li Jun, executive director of Greentown China, introduced that the Greentown realized 100%of the first half of the year, and delivered a total of 39 projects, covering 28,000 households, a total of 5.66 million square meters, with an average of 36 days earlier than the contract delivery time. It is estimated that the self -investment trading project is expected to deliver more than 90 projects and about 70,000 households. "According to the company's various risk pre -control measures and the arrangement of alternative response plans, subsequent delivery tasks should be ensured on time." In terms of environmental protection (E), Greentown has actively promoted the sustainable development of green buildings and ecological environments. As of the end of 2021, the end of 2021 , Obtain 117 green building certification projects, and the proportion of prefabricated construction technologies in projects under construction accounted for more than 70%. In addition, Greentown has participated in the construction of future communities and practiced the concept of low -carbon energy -saving. As of the end of May this year, there have been more than 150 future communities.

In terms of corporate governance (G), Greentown China adheres to "reform, changes, and improvements" to manage the company's governance; continuously promotes organizational change and system optimization, continuously improves the management system of modern enterprise; , Match business development demands; continue to consolidate the risk prevention and control system, establish a risk management database, and ensure the healthy development of the company.

Zhang Yadong said that in the next few months, Greentown will steadily improve quality, focus on development, and optimize, not to pursue the growth of scale and ranking, and more importantly, full quality and high quality development. Greentown's play this year and even the next few years.

"We emphasize the" most understanding product '' "the most understanding customer ', which meets the requirements of the industry. It is precisely the presence of good results today. We also believe that the future Greentown will occupy more space in the development of the industry in the development of the industry. , Occupy more advantages, "Zhang Yadong said.

Reporter Sun Lan

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