Shaanxi Province strengthened the supervision of product advertising such as moon cakes and crab card coupons

Mid -Autumn Festival, National Day is approaching

To resolutely curb and crack down on goods over packaging

"Sky price" moon cakes and crab card coupons flood

Waiting for business chaos

The legitimate rights and interests to protect consumers

Create a safe and good holiday market consumption environment

The Provincial Market Supervision Bureau issued the "Notice of Shaanxi Provincial Market Supervision and Administration on Strengthening the Supervision of Product Advertising Supervision on Moon Cake and Crab Crab Coupon", and carried out product advertising treatment such as moon cakes and crab card coupons in the province.

Focus on governance

Focusing on key areas such as outdoor public places, key targets such as traditional media, key media such as the Internet, and key varieties such as moon cakes, crab card coupons. Focus on focusing on restaurants, restaurants, or cultural and creative development, and "sky -high" moon cake advertisements with so -called high -end gifts.

Focus on investigating and punishing these 10 types of false illegal advertisements

1. By celebrating serious political themes such as the 20th National Congress of the Communist Party of China for marketing speculation and advertising;

2. Use or use the names or image of the staff of the state and the state organs in disguise in product advertisements such as moon cakes and crab card coupons;

3. Use or use the national flag, national anthem, national emblem, military flag, military song, military emblem of the People's Republic of China in Mooncake and Crab Crab Coupon and other commodity advertisements;

4. Use "exclusive", "special supply", "national banquet" or "military" and "military supply" in the name of military names such as moon cakes and crab card coupons such as moon cakes and crab card coupons;

5. In the advertisements of moon cakes, crab card coupons and other product advertisements, the origin, specifications, levels, content, content, production ingredients, etc. or service content of the goods are misleading and false propaganda to deceive consumers;

6. Publishering in product advertisements such as moon cakes, crab card coupons, and other illegal advertisements that induce excessive consumption, promote extravagant waste, gold worship, and other illegal advertisements that hinder the public order of the society and violate the good fashion of the society;

7. Moon cakes, crab card coupons and other product advertisements shall not contain an assertion or guarantee involving disease prevention, treatment functions, and representation and safety;

8. Moon cakes, crab card coupons and other product advertisements shall not contain false or misunderstandings such as "sugar -free", "low sugar", "health care", "health care", deceive and mislead consumers.

9. Moon cakes, crab card coupons and other product advertisements shall not be "online appointment", "telephone appointment", "limited time discount", "recharge and rebate", "free prize" and other false or misunderstandings, deceive and mislead consumers.

10. Other circumstances stipulated in laws and administrative regulations.

"Notice" requires

Market regulatory departments at all levels in the province will strengthen the monitoring, inspection, and law enforcement work of product advertising, inspection, and law enforcement in the moon cakes and crab card coupons, so as to prevent accurate precision, strict disposal, and efficient supervision. Strictly investigate false illegal advertisements involved in the case and safeguard the legitimate rights and interests of consumers.

Source: Shaanxi Market Supervision Editor: Zhu Rui

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