Industrial Development Brand Pioneer Shandong Zhucheng Market Supervision Bureau fully helps to promote the prefabricated vegetable industry to become bigger and stronger

Since the beginning of this year, the prefabricated vegetable industry in Shandong Province has entered the rapid development of the rails. Force, accurately promote the high -quality development of the industry.

Lead the development of industrial brands with the construction of a guide station. Relying on the Zhucheng Food Machinery Industry Association, the Vice President Unit of the Shandong Prefabricated Vegetable Industry Alliance, the Weifang municipal trademark brand (intellectual property) guidance station was established. The guide station gives full play to public welfare windows, publicity positions, liaison platforms, and professional counseling, and provides members with convenient, high -quality, comprehensive trademark brands, intellectual property guidance and services. At present, the guide station has gathered more than 50 food machinery manufacturing enterprises in cities, involving the entire food processing chain of food processing chains such as meat and poultry base equipment, slaughtering and cleaning, rolling kneading, cooking and cooking, packaging sterilization, cleaning and drying, environmental purification and other food processing chains In the field, there are more than 120 patents and more than 30 registered trademarks.

Create the overall image of the industry by cluster trademark. Take strengthening the construction of trademark brands as an important measure to promote the development of the prefabricated vegetable industry, guide market entities to strengthen brand awareness, and register the new trademarks of independent innovation results, develop new products, and use new trademarks to form a large -scale advantage, enhance the overall welfare value value Essence In the first half of this year, Zhucheng City applied for a total of 492 pieces of meat products, food, and agricultural product trademarks, and approved 593 registered trademarks.

Regional brands reflect the local characteristics of the industry. The food industry has always been one of the pillar industries of the economic development of Zhucheng. The processing and production of prefabricated dishes has been explored as early as the 1980s. In order to realize the standardization, characteristic, and regional nature of the "Zhucheng Prefabrication" brand, the Zhucheng Market Supervision Bureau and professional organizations have compiled the "Zhucheng Pre -production" collective trademark application plan. Wait for 9 categories. By cultivating and regulating the public brands of the "Prefabrication of Zhucheng", further create a pre -production industry cluster with distinctive characteristics, high radiation, and strong drive.

Guide the industry to "go global" with the internationalization of trademarks. Strengthen the concept of "exports of goods and trademarks", support enterprises to enhance independent innovation and brand building capabilities, and actively serve the transformation and upgrading of the prefabricated vegetable industry. The use of the trademark use of export companies in the prefabricated vegetable industry, and establish a key development of Madrid's international trademark registration. Actively guide key enterprises to register international trademarks through the Madrid system, increase the proportion of independent brand products, and accelerate the internationalization process of the prefabricated vegetable industry. At present, the prefabricated vegetable industry in the cities has obtained 5 international registered trademarks in Madrid and submitted 1 Madrid international trademark waiting for registration. (Xieyan)

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