The 499 yuan moon cake, but the shipping cost is 600 yuan?

Author:Harbin Daily Time:2022.08.29

The Mid -Autumn Festival is approaching, and the moon cake is fragrant. In order to resolutely curb and crack down on the problems of overpaying commodities, "sky -high" moon cakes, protect consumers' legitimate rights and interests, and comprehensively advocate green consumption. Multiple departments continue to increase the "sky -high moon cake" rectification efforts, and implement key supervision of moon cakes for boxes of more than 500 yuan. Essence

After the moon cake gift box was put on the "tight puppet curse", the reporter found that this year's Mid -Autumn Festival moon cake market has changed significantly, and the "sky -high moon cake" is relatively reduced. Can the crooked wind of "sky -high moon cakes" stop?

Say no "sky -high moon cake"!

Multi -department: Strictly check the box price of more than 500 yuan

Ms. Gao, who works in Beijing, buys some moon cake gift boxes to her family every year. According to her observation, the high -priced moon cakes on the market this year are significantly less.

Ms. Gao said, "The moon cake packaging in the past few years is too fancy. Some merchants say that moon cakes contain some valuable things, and the price is particularly high. This year, it seems that the price of sky -high moon cakes. The heart, delicious is the most important. "

At present, the reporter has found that it is difficult to find more than 500 yuan moon cakes on some major e -commerce platforms. According to the survey data, the sales of boxes of boxes with a unit price of less than 200 yuan accounted for more than 80%, and the unit price of more than 500 yuan accounted for about 1%.

Source: Photo.com

Earlier, the National Development and Reform Commission, the Ministry of Industry and Information Technology and other four departments issued the "Announcement on Containing" Sky "moon cakes and promoting the healthy development of the industry." ", Implement key supervision of boxes over 500 yuan.

Zhu Danpeng, an analyst at the Chinese food industry, said that the regulatory red line with a unit price of 500 yuan clarifies the boundaries of moon cake production and sales companies, and also allows subsequent law enforcement to be more operable.

"Regardless of the south or north, the cost of most boxes of moon cakes will not exceed 100 yuan. Therefore, the price of less than 500 yuan has actually left a lot of profit margins for brand squares, channels and terminals."

Recently, the National Development and Reform Commission has deployed to conduct inspections on the sales of mooncakes in supermarkets, hotels, and restaurants. Daily monitoring online moon cake sales, and multi -channel collection of problems involving "sky -high" moon cakes.

According to the relevant person in charge of the Price Department of the National Development and Reform Commission, the National Development and Reform Commission has officially transferred a group of problem clues involving a batch of moon cakes involving a unit price of more than 500 yuan. Investigate and deal with according to law.

Take high -priced goods or even luxury goods

It is the main source of "sky -high" moon cakes

In recent years, some companies have sold or sold high -priced products or even luxury goods in boxes in boxes. Its value is much higher than moon cakes, but it is still sold in the name of "moon cakes", becoming the main source of "sky -high" moon cakes. In this regard, the "Announcement" requires that operators sell moon cakes to mix moon cakes with other goods. The relevant person in charge of the Price Department of the National Development and Reform Commission said that the illegal products found in inspections have been removed.

"For individual high -end hotels to sell moon cake gift box mixed high -end tea, tea sets and other product issues, localities have been asked to urge relevant hotels to rectify, and illegal products have been removed."

In order to evade supervision, individual online sellers raised their prices in disguise in disguise in disguise in the way of deficiency. E -commerce platforms are rectified.

Before the Mid -Autumn Festival

The four departments continue to increase the "sky -high" moon cake rectification efforts

Moon cakes have a long history in our country. As a symbol of festival symbols, reunion emotional sustenance, the "sky -high moon cake" naturally also makes the emotional taste that it carries. Zhu Danpeng, an analyst of Chinese food industry, said that after the "red line" was regulated, the moon cakes on the market gradually returned to the origin.

"With the introduction of the documents of the four ministries and commissions, it plays a very good role in the chaos of the entire moon cake industry. It is guided by the quality of moon cakes as the core, instead of going to the bad trend of extravagance and extravagance. Online, we can see that various brands and merchants are currently strictly implementing the corresponding laws and regulations of the country. "

Prior to the Mid -Autumn Festival, the National Development and Reform Commission will continue to closely monitor the market conditions of the moon cakes, increase supervision and inspection, and effectively curb the "sky -high" moon cakes, and create a festive atmosphere of the wind and righteousness.

Source: Voice of China (ID: ZGZS001)

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