618, what are the shopping carts in other people?

618 just passed

What are the shopping carts?

Let's take a look at ↓↓↓

According to CCTV Finance Report

Consumers who buy iron and buy a car

Women are more and more?

The young and middle -aged men start to be immersed in the baby

Also pay more and more attention to image management?

How is this going?

Let's take a look at everyone's shopping cart

Data show: During the 618 period, among the consumers who purchased fitness equipment and automotive supplies, the consumption amount of female users accounted for 5.4%. Among the 36-45-year-old consumers who purchased beauty, mother and baby products, the consumption amount of male users The proportion increased by 6%.

The reporter learned that 618 this year, many Hubei brands also frequently appeared in consumers' shopping carts in various places.

Liangpinpu "dominant" snack ring, cats successfully promoted "national underwear"? This 618, a lot of surprises from Hubei.

In 2022, JD.com's 618 popularity did not decrease to the year. During the event, many well -known old -fashioned samples from Hubei were exported throughout the country through JD, bringing convenience to consumers in various places. Liangpinpu snacks, cats underwear, Jin brand wine ... Massive old -fashioned products from Hubei, all in this JD 618 properly selling best -selling explosive products.

During the 618 period of 2022, in the nation's 31 provinces/municipalities/autonomous regions, Hubei ranked 9th in the country, and the customer unit price ranked 13th in the country.

During 618 this year, the purchasing power of Hubei was strongly performed. The purchase of the TOP3 region was: Huanggang, Yichang, and Xianning; the fastest growing area in turnover was Qianjiang City. From the perspective of the turnover, the TOP5 in Hubei turnover is: Wuhan, Huanggang, Xiangyang, Jingzhou, Xiaogan City.

In the consumption characteristic dimension, Hubei high -quality agricultural products are on TOP5: Huanggang, Yichang, Xianning, Jingzhou, Shiyan City. High -quality Hubei agricultural products have enriched the tables of many nationals.

During the consumer season, the market turnover of Hubei sinking increased by 98%month -on -month.

In terms of user characteristics, new users in Hubei tend to be younger, and students have grown the fastest year -on -year. Female users account for 2%higher than the average ratio, young users under 35 years old account for 55%, while the penetration rate of high school and below increases by 10.5% Essence The increase in a large number of young new users will definitely affect the next development of the consumer market in Hubei.

Hubei Z generation crowds prefer in shopping: toy musical instruments, household appliances, books and other categories. At the same time, the number of local three shops increased by 34.43%.

Among the many local brands, Hubei local well -known brands/old -fashioned transactions increased year -on -year TOP5: Liangpinpu, camels, cats, Jin brand, Zhou Black Duck. The TOP5 growth rate is: Jinpai, Ma Yinglong, Camel, Jianmin, Kyushu. Well -known brands from Hubei include food snacks, medicine clothing, and other lives.

From the perspective of the product, the TOP5 of Hubei hot -selling goods is: Gree 1.5 Yunjia Air Conditioning, Midea's 1.5 -hp air conditioner, Lenovo notebook computer rescuer R9000P, Zijin Gold, and Acer notebook computer. At the same time, the sales of hot -selling goods are: Weier sanitary napkin, Asian lion badminton, small bag tissue, stable mask, high -clean silk night pants. Compared with the national average consumption structure, it can be seen that the category that Hubei consumers prefer are: motorcycles/electric vehicles, fresh, fresh, food beverages, household appliances, clothing underwear.

Data show that Hubei users prefer to purchase home appliance services, installation/debugging services, mobile services, sports services, game/video services and other services. Under the wave of consumption upgrades, social consumption has a personalized and diversified characteristics. The consumer demand of users has also extended to related services and is willing to pay for the guarantee and improve the service.

(Source: Wuhan Radio and Television)

【Edit: Zheng Xiaoxiao】

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