Shenzhen Consumption Observation 丨 Futian District's total social consumption in the first half of the year will continue to boost the consumption level and international influence

Ou Xue Shenzhen, a reporter from Southern Finance and Economics, reported that under the favorable consumption policy, the consumer market in Futian District further burst into vitality.

Recently, the "Happy Summer in Futian" 2022 Shenzhen Futian District Promotion Consumption Series has begun. This event connects the two major festivals of the Mid -Autumn Festival and National Day, launched 50 million automobile consumption subsidies and 20 million benefits of people consumer subsidies, and more than 100 brands in 16 business districts in the area under the jurisdiction to build more than 100 consumer activities.

In the first half of the year, Futian District completed the total retail sales of consumer goods 106.02 billion yuan, accounting for nearly a quarter of Shenzhen's city. The relevant person in charge of the Futian District Industry and Information Technology Bureau told Southern Finance and Economics reporters that the event covers August to October. Under the premise of preventing and controlling the normalization epidemic, it will focus on key sectors such as night consumption, trend consumption, and fashion consumption.

Liu Guohong, assistant to the dean of the China (Shenzhen) Comprehensive Development Research Institute, and director of the Institute of Financial Development and the Institute of State -owned Enterprise Enterprises, said that as the central city, Futian District, wholesale and retail industry is not only large and complete, but consumer retail has completed a process of upgrading. Essence

The overall consumption quality is high

From the perspective of the existing consumption situation in Futian District, Li Xiangfeng, director of the New Economic Research Institute of China (Shenzhen) Comprehensive Development Research Institute, said that the largest feature of the consumer market in Futian District is the high quality of Futian District.

According to data from the Futian District Statistics Bureau, overall, the GDP in Futian area was 256.527 billion yuan in the first half of the year, while the average aggregate of regional GDP was 3.261 billion yuan/square kilometer, ranking first in the city.

Judging from the key data of consumption, the total retail sales of social consumer goods in Futian District were completed in 2021, 224.204 billion yuan, and have led the city for 17 consecutive years. All districts and counties ranks first.

There are many reasons that attract everyone in Futian District. Mr. Wu, who often spend in Futian District, told reporters that Futian District has great consumption attractiveness as the central city. Traffic travel is also very convenient.

Ruan Li Rong, deputy director of the Enterprise and Market Research Center of China (Shenzhen) Comprehensive Development Research Institute, also pointed out to reporters that the consumption of Futian District is relatively comprehensive, with complete supporting foods such as eating, drinking, and fun. Related business districts and service measures are relatively mature.

As a city -level business district in Futian District, Futian CBD business district has stimulated consumption benefits significantly. According to the "Central Business District Blue Book: Industrial Development Report (2021)", Shenzhen Futian CBD Comprehensive Development Index ranks third in the country. There are many shopping malls in the business district, including large commercial complexes such as Zhuoyue Center, Huangting Plaza, Ping An Financial Center PAFC Mall, and Futian Star River Coco Park.

In addition, according to the information of the Futian District Government, the economic development level of the Futian CBD business district is the first echelon in the country. It is mainly financial, high -tech, and business services. It mainly attracts new class consumption. At the same time, the business district covers eight subway lines, which is convenient to travel while driving the development of the subway business district.

The reporter also learned from the Futian District Government that many performances related to consumer -related areas are at the forefront of Shenzhen.

In terms of catering, 2022 Volkswagen comments must eat, 21 restaurants on the list of Futian District, accounting for 46%of the total number of merchants in Shenzhen, ranking first in the city. In terms of the first store economy, Shenzhen opened 130 new stores in the first half of the year, and Futian opened 50 newly opened. It also ranked first in Shenzhen.

In terms of fashion brands, Futian has over 2,000 fashion brand companies, with a scale of over 120 billion yuan, accounting for about 25%of Shenzhen. Among them, the top ten women's clothing brands in China have 6 seats. The four companies headquarters of winners, Ying'er, Goli, and Martfill take root in Fukuda.

Continue to boost consumption level and international influence

Looking back at the consumption work in the first half of the year, the relevant person in charge of the Futian District Industry and Information Technology Bureau said that Futian District mainly focuses on the peak consumption season of the Spring Festival, May Day, Dragon Boat Festival and other consumption season, hits the pressure of the epidemic. Issuing Huimin Consumer Course, etc.

A person in charge of a catering company in Futian District said that the proportion of consumer coupons issued by the government in the first half of the year was large, and the awareness and turnover of the restaurant increased to a certain extent.

When the reporter visited Futian District consumers, it was also found that after the introduction of related consumer policies, many citizens' desire to consume will increase. And some citizens said that it is not easy to grab consumer coupons and usually take time to use.

With the support of consumption policies, the consumption situation in Shenzhen in the first half of the year showed two major characteristics. Li Xiangfeng said that Shenzhen's consumption potential is very large. With the influence of the affected consumption, the total retail sales of consumer goods in Shenzhen in the first half of the year were the same as that of the same period last year. And communication equipment and other commodities play a large role.

Shenzhen's consumption vitality is further enhanced, but Li Xiangfeng believes that there is still a significant shortcoming in Shenzhen consumption, that is, high -end consumer resources do not match the status of Shenzhen cities.

As the central urban area of ​​Shenzhen, the accumulation of high -end consumer resources and creating the top international consumer platforms have also become one of the important tasks of Futian District.

To this end, in June this year, Futian District issued the "Futian District" 1+9+N "Industry High -quality Development Support Policy", which proposed to build a world -class landmark business district and high -quality pedestrian streets, and focus on introducing international high -end brands.

In July of this year, Futian District issued the "Several Policies of Supporting Commercial Development in Futian District, Shenzhen", and provided financial support for the first Asian store, China (Mainland) first store, South China first store, and Shenzhen first store in Futian District.

In August of this year, the Futian District People's Government and Taikoo Real Estate officially signed the "Strategic Cooperation Framework Agreement" to help Futian District build an international consumer center city and Shenzhen to accelerate the construction of international consumer center cities.

It can be seen that the Futian District Government is actively creating a high -end business pattern.The relevant person in charge of the Futian District Industry and Information Technology Bureau pointed out that "Futian District will focus on the development of business districts, brand introduction, and consumer activities to promote Futian's consumer energy level and international influence, comprehensively help build the international internationalConsumer center urban area. "

The person in charge also stated that in the field of consumption, Fukuda District will focus on three major tasks: first, optimize the consumer environment of the business district and promote the "quality upgrade" of the business district; the other is to make emerging consumer formats and improve consumer soft power;The third is to continue to promote consumer activities and stimulate the vitality of the consumer market.

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