Tai Er launched sauerkraut coffee; China Li Ning made a documentary for a piece of clothes; Bruce Lee's daughter claimed 210 million in real kung fu fast food | Marketing Weekly

2022 Week 34 Marketing Weekly

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Tai Er launched sauerkraut coffee from August 26th to September 8th. You can enjoy coffee free cups. In addition, Tai Er also created shorts and coffee pop -up shops at the Guangzhou Cultural Festival. There will also be four monsters in the store. Coffee and other sour surroundings.

Uniform eggplant emperor travels with instant noodles

Recently, the unified tomato emperor joined hands with "What to do!" The guest of the talk show "Pang Bo and the carnivorous animals launched a costume comedy advertisement short film. With the theme of court gifts, it revolved around the seasoning standard of a Xinjiang tomato.

Yuxi builds Yuan cosmic experience Guan Yu Qianqi

On the 30th anniversary of the establishment of the Yuxi brand, Yuxi joined the virtual person created by L'Oreal Group, Yu Xiyuan Cosmic Experience Guan Yu Qian Qian, the first appearance room of Yuxi Tmall. Continuing Yuxi's continuous exploration of the field of technology and beauty, the birth of Yu Qianqian marks the official opening of a new era of digitalization in the digital era, and penetrates consumers' minds with a young brand image.

China Li Ning made a documentary for a dress

Recently, brand plant dyeing documentaries have been launched to explore the mystery of plant dyeing arts, showing the combination of traditional craftsmanship and modern trends. The film has the process of extracting natural colors from the plants from the plant dyeing inheritance, transmitting natural and dyeing charm in multiple craftsmanship, injecting vitality with natural colors as the trend, and presenting the brand's concept of sustainable environmental protection.

Ogilvy appointed Curry responsible

Recently, Ogilvy appointed Matthew Curry as the global executive director of IBM, and is mainly responsible for defining the global creative vision for EightBar. Earlier, he had served as the deputy chief creative officer of McKen New York. "Curry will help us make a new period of work, and creativity will become the decisive currency of commercial development and promote the world to have an impact."

Twitter confirmed that the lawsuit with Musk caused a large number of employees to leave: the resignation rate was 18.3%

According to reports, Twitter said that because the company is facing a series of challenges, including lawsuits with Tesla CEO Elon Musk, and the news of the "whistle" Pet Zartco, more and more employees Start leaving. Twitter's current employee loss rate is 18.3%. Before Musk proposed to acquire Twitter for $ 44 billion, the employee loss rate hovered between 14%and 16%.

Next Group officially take over GAP British online business

The American fashion brand GAP announced that its online business has officially handed over to the Next Group. In the future, NEXT will provide British consumers with online and down order, free return, delivery the next day, and delivery to NEXT or GAP for free the next day to NEXT or GAP Stores and other services. Gap and Next Group set up joint ventures in September last year to better serve British and Irish consumers. The two parties will open five new GAP brand stores in the last few months.

Baidu Capital announced Li Xiaoyang as the CEO of Baidu Capital

Baidu Capital announced on August 25 that Mr. Li Xiaoyang, who was the vice president of Baidu Group and the executive investment department in charge of the merger and acquisition department, served as CEO and joined the board of directors to be responsible for Baidu Capital Investment financing and comprehensive management. Li Xiaoyang joined Baidu War Investment in early 2021 as the person in charge. Baidu Capital is a fund sponsored by Baidu Group and China Life and operated according to independent market -oriented operations. It is invested in the growth period and mid -term projects in the field of hard technology and pan -Internet. After the official performance, Li Xiaoyang will lead Baidu Capital to the Baidu AI ecosystem, and continuously grow and become an excellent PE fund that focuses on investing in high -tech fields.

Coca -Cola bottle loader produces local new Cola in Russia,

Claiming has nothing to do with the original brand

The bottle owner Coca -Cola HBC will continue to produce cola named Dobry after the Coca -Cola company withdraws from the Russian market. DoBry is a Russian juice brand. In a statement, the Coca -Cola HBC said that DoBry Cola has nothing to do with Coca -Cola. However, the report said that Coca -Cola holds 23%of its shares.

Armani official Xuan Tongyao is the brand image ambassador of China

On August 24th, Armani officials, the actor Tong Yao, was the brand ambassador of the Chinese region. In the future, the two will work together to share the eternal and eternal, focus on elegance, and portray their own style.

Orange Duo Xuan Ouyang Nana is a brand spokesperson

On August 24th, Orange Dotan Xuan Ouyang Nana was the brand spokesperson. In the appearance of TVC, Ouyang Nana brought the brand's new water bright glass lips and boiled gouache cakes to become an unlimited irregular girl.

Coach official announcement Wu Jinyan as a brand spokesperson

Coach official Xuan Wu Jinyan is a new brand spokesperson. In the future, Wu Jinyan will join hands with Coach to travel for love, explore the integration of classic design and fashion attitude, and break the waves together.

Kellyone's tea spokesperson Chen Kun invites you to taste tea

Kellyone Xuan Chenkun became a series of spokespersons and launched a new TVC with the same type. Central Network Information Office: centralized rectification of network violence, network water forces, and network black public relations issues

The State Council News Office held a press conference on the afternoon of August 23. Sheng Ronghua, deputy director of the Central Cyberspace Office and Deputy Director of the State Cyber ​​Information Office: The Central Cyber ​​Information Office combines the "clear" series of special actions carried out every year to use the network violence, network water army, and network black public relations as the "clear" series of special operations. One of the important tasks, concentrated power to rectify this problem.

The Ministry of Industry and Information Technology notified 47 APPs and SDKs of the user's equity, zero -run, tiger flutter, Shenzhou special car, etc.

According to the WeChat public account of "Industry Information WeChat", in accordance with the "Personal Information Protection Law", "Network Security Law", "Telecom Regulations", "Telecom and Internet User's Personal Information Protection Regulations" and other laws and regulations, our department organizes third -party testing agencies Pay attention to mobile Internet applications (APPs) and third -party software development tool packs (SDK) such as hotel catering, minors applications, etc. Essence Up to now, 47 APP (SDK) have not completed the rectification as required, and zero -run, tiger flutter, Shenzhou special car, etc.

The Securities and Futures Commission will force the LeTV network of 240 million fines

On August 25, the Beijing Court Judgment Information Network announced that the China Securities Supervision and Administration Commission and LeTV Information Technology (Beijing) Co., Ltd.'s administrative non -lawsuit enforcement ruling. According to the ruling, the Securities Regulatory Commission stated that on August 10, 2020, the CSRC sent the "Administrative Punishment and Market Banning Notice" to LeTV. On March 26, 2021, the CSRC issued a decision -making of administrative penalties and fined LeTV.com for 240.6 million yuan. On April 12, 2021, the Securities Regulatory Commission submitted a decision to administrative penalties to LeTV. On October 20, 2021, the CSRC sent the "Administrative Penalties without the Ceremony" to LeTV, asking LeTV to pay a fine. LeTV has not applied for administrative reconsideration or filed administrative lawsuits for the case involving administrative penalties. LeTV has not yet paid a fine. The Beijing Financial Court believes that the case involved in the administrative penalty decision was imposed on the administrative penalty of RMB 240.6 million for LeTV. Therefore, the compulsory enforcement application of the CSRC is allowed to be allowed.

Unified sauerkraut supplier was restored to execute 10 million

The Tianyancha APP shows that recently, Hubei Fangxiang Food Co., Ltd. has added a new resume execution information, which executes 10 million yuan, involving the case for debt transfer contract disputes, and the executive court is the People's Court of Maojian District, Shiyan City. The process of the case shows that since 2017, Hubei Fangxiang Food Co., Ltd. has been executed many times for the case.

Bruce Lee's daughter claims to real kung fu fast food 210 million

Li Xiaolong Co., Ltd. complained about Shanghai Zhengong Fast Food Management Co., Ltd., Guangzhou Zhengong Catering Management Co., Ltd., and Guangzhou Zhengong Fast Fast Food Chain Management Co., Ltd., at 9 am on the 25th in the Shanghai Second Intermediate People's Court for trial. The legal representative of the plaintiff is Li Xiangning, the daughter of Bruce Lee. The company believes that the company legally enjoys various rights and interests related to Bruce Lee, and has registered nearly 60 trademarks related to Bruce Lee in mainland China. "True Kung Fu" uses the portrait of Bruce Lee without authorization, which not only violates the personality dignity carried by Bruce Lee's portrait, but also violates the interests of property. In December 2019, the plaintiff formally filed a lawsuit with the Shanghai Second Intermediate People's Court. The litigation request disclosed at that time was: "True Kung Fu" immediately stopped using Bruce Lee's image and clarified it for 90 consecutive days to clarify that it had nothing to do with Bruce Lee, and compensated the economic loss of 210 million yuan.

2022 China Brand Top 100 List Release: 12 brands are on the list for the first time, Tencent has the top list

In 2022, Kaidu Brandz was released in the top 100 Chinese brands. Data show that the total value of the 100 most valuable Chinese brands exceeds $ 1 trillion for the second consecutive year and reached 1.24 trillion US dollars. Among them, the 12 brands were on the list for the first time. Tencent, Alibaba, Moutai, Douyin, and Meituan ranked among the top five, of which Tencent topped the list and ranked fifth in the world.

Meituan's revenue in the first half of the year was 97.21 billion yuan

Meituan's revenue in the first half of the year was 97.21 billion yuan. Q2 revenue of RMB 50.94 billion, estimated to be RMB 48.58 billion. Q2 net loss was 1.12 billion yuan, the market expected net loss was 2.924 billion yuan, and the net loss was 3.357 billion yuan in the same period last year. Q2 The net profit after adjustment was 2.06 billion yuan, and the estimated loss was 2.17 billion yuan.

Quick hand net loss of 1.31 billion yuan in the second quarter

On the afternoon of August 23, Kuaishou released the second quarter of 2022 and the annual financial report. The financial report shows that the company's second quarter revenue was 21.7 billion yuan, a year -on -year increase of 13.4%. The net loss was 3.18 billion yuan, and the loss was estimated to be 5.14 billion yuan; the net loss net loss after adjustment was 1.31 billion yuan, and the estimated loss was 2.91 billion yuan.

Mingchuang Youpin 2022 fiscal year Q4 and annual financial report: annual net profit is 720 million yuan

Mingchuang Youpin Group announced that the fourth fiscal quarter and the year's unaudited financial results in the fourth fiscal quarter of 2022, the total revenue of the famous Chuangyin Group in the 2022 fiscal year reached 10.09 billion yuan, of which the fourth fiscal quarter revenue was 2.32 billion yuan. Under the non -international financial report standards, the net profit after the annual adjustment was 720 million yuan. Among them, the net profit of the fourth quarter was 220 million yuan, a year -on -year increase of 57%. In 2022, the total value of the total value of the top 100 Chinese brands in BRANDZ BRANDZ was more than a trillion US dollar mark, reaching 1241 billion US dollars, but a decrease of 20%year -on -year. This is the 12 -year history of Brandz's China's largest value in the 12 -year history. It is also the first time since the 2014 list has expanded from the top 50 to the top 10 forces.

Global uncertain factors such as supply chain interruption, inflation, energy price increase, and recurrence of new crown epidemics have brought unprecedented challenges to Chinese brands. Last year decreased by 11%.

On the evening of August 22, Master Kang Holdings disclosed the mid -term performance in 2022. The financial report shows that Master Kang's revenue in the first half of this year was 38.217 billion yuan, an increase of 7.97%year -on -year. Master Kang did not reverse the decline in net profit in 2021. In the first half of this year, net profit fell 38.42%year -on -year to 1.253 billion yuan.

Recently, some netizens found that a search website can directly download the content of other Baidu network disk users. The retrieval found that the website can search and download the selfie, identity information, company files and other contents uploaded by users on Baidu's web disk.

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