Yuan Qingmao led a team to the Fenjiu Datong Market for investigation and discussions

On August 26, Yuan Qingmao, Secretary of the Party Committee and Chairman of Fenjiu, led a team to the Fenjiu Datong Market for investigation and discussions. Li Jun, deputy general manager of Fenjiu, Li Jun, general manager of Fenjiu Sales Company and relevant person in charge.

At the symposium, Yuan Qingmao expressed his perseverance of Datong dealers and the unremitting efforts of Datong marketing staff, and put forward five requirements for the next step of the dealer and marketers:

First, we must strengthen their confidence, condense their efforts, and promote the high -quality development of Fenjiu marketing. Fenjiu sales company team, Datong regional market team, and dealer team must be full of confidence. Thinking in one place, to make a rope, concentrate on promoting the high -quality development of Fenjiu's marketing.

Second, we must lay up in advance, plan ahead, and continue to optimize product structure and business structure. The key is to implement the strategy. Marketing staff and dealer teams should closely focus on strategic layout, give full play to subjective initiative, grasp key consumer groups, make high -end consumer markets, and continuously increase the share of the blue and white Fen wine market.

Third, we must be kind to consumers, treat dealers well, and steadily achieve a win -win situation. At present, "the development of the United States and the United States, the United States and the United States, and the United States" has become an industry consensus. Marketing staff and dealers should actively cooperate in the process of marketing practice, spread the story of Fenjiu, and promote the Fenjiu culture; at the same time, we must strive to maintain fair channels to ensure the sustainable development of Fenjiu marketing.

Fourth, we must maintain order, purify the market, and resolutely crack down on counterfeiting. At present, the Provincial Party Committee, the Provincial Government, the Provincial Public Security Department and other departments and cities at all levels attach great importance to fighting against infringement and counterfeiting work, and have given great support for the fake work of Fenjiu. Marketing staff and dealer teams should further strengthen their responsibilities and effectively maintain the market order and safe consumption environment.

Fifth, we must strengthen capabilities, improve quality, and build Fenjiu's marketing iron army. Marketing staff and dealer teams must continue to strengthen their learning, improve communication capabilities, fully understand the market, understand market changes, and create a marketing team that understands the market, high quality, and strong professional.

Li Jun summarized the achievements of the Fenjiu Datong Market from two aspects of "1 judgment and two breakthroughs", and pointed out that in the future, he will work hard in the "3 improvements" and "4 enhancements" in the future, and the next step in the Fenjiu Datong market will be in the next step. Marketing work put forward the "5 requirements". Li Jun said that the development of Fenjiu has entered a new period. He hopes that all marketers and dealers can take this as an opportunity to further practice the Fenjiu Revival Program, do a good job of work, and make a good job in promoting the high -quality development of Fenjiu in all aspects More contribution.

At the meeting, the persons in charge of Shanxi District and Datong market reported detailed reports on the relevant situation of the Shanxi market and the Datong market. The representatives of Datong dealers reported their own situations.

Before the symposium, Yuan Qingmao also went to Datong tobacco Hotel, Supermarket, Fenjiu Zhuyeqing Store and other places to conduct field investigations and investigations.

Source: Fenjiu Rong Media Center

- END -