Disney "anti -overturning" netflix

As the financial market continues to oscillate, Netflix and Disney have released financial reports.

After experiencing the loss of the booking and the diving of the stock price in the first quarter, Netflix stopped falling and stabilizing with the preferred financial performance. Disney also achieved overtaking for the first time on the merger of the user base. , Try to find the opportunity to monetize in the burn of money to see the red money.

Disney's financial report exceeds expectations, Netflix stops falling down

On August 10, Disney announced the latest quarterly report as of July 2.

In the second quarter, Disney's total revenue was US $ 21.5 billion, a year -on -year increase of US $ 17 billion last year; the income per share was increased to $ 1.09 after dilution, and the same period last year was $ 0.80. Both indicators were higher than the US $ 20.96 billion and US $ 0.96, which helped Disney's stock price increased by 4%.

Specifically, Disney Media and Entertainment's distribution departments have maintained a stable trend. Single -quarter revenue rises 11%to 14.1 billion US dollars year -on -year, accounting for nearly 2/3 of the Group's share. The park, experience and product departments that focus on offline have rebounded strongly, with a total income of 70%year -on -year to 7.394 billion US dollars, reflecting the positive impact of gradually relaxed social restrictions and recovery cruise services.

The most watched streaming business has also achieved exceeding expected growth. The flagship platform Disney+added 14.4 million subscribers in a single quarter, far higher than the average prediction of analysts, and promoted the number of Disney+total users to increase to 152 million, while the same period last year was 116 million. From the perspective of content supply, Star Wars and Marvel drama "Obiwang" and "Amazing Girl" are well -known. With Hulu's 46.2 million and 22.8 million ESPN+, Disney's streaming media attracted a total of 221.1 million users.

"Amazing Girl"

This allowed Disney to surpass the streaming dominance Netflix on the merger base. On July 19, Netflix announced the latest quarter of financial reports, showing that a total of 970,000 users lost within the previous quarter, and the number of global subscribers fell to 2206.7 million.

Even though the number of users in a consecutive quarter of consecutive quarters has a negative growth, this unlimited number is far lower than the previously expected 2 million. In addition, the expected 1 million subscribers will be added in the third quarter to promote the sharp pull of Netflix's stock price. %.

But Netflix's market value restoration road is still long -term. As of August 12, Netflix's closing price per share was $ 249.30, which was still losing 58%compared to the $ 597.37 at the beginning of the year, and the market value has just risen above the $ 100 billion line. In contrast, Disney's stock price fell 22%compared with the high point on January 3, and the market value was twice as close to Netflix.

From the fundamental perspective, Netflix's total revenue in the previous quarter was US $ 7.97 billion, a year -on -year growth rate of 8.6%. If the factors that eliminated the US dollar were 13%; at the same time, the income per share reached 3.20 US dollars, which was compared with last year. At the same period, $ 2.97 picked up.

On the content side, the fourth quarter of "Strange Story" achieved unprecedented success, and it recorded 1.3 billion hours of viewing before the broadcast, setting the highest record of Netflix English episodes. At the same time, the first three seasons of "Strange Story" also experienced more than 5 times the growth, and let Kate Bush's Running Up that Hill released in 1985 to return to the top names of the major music charts. When the end of "Strange Story" was released in early July, the huge access needs made Netflix experienced a short downturn.

"Strange Story"

In addition, the third season of "Umbrella" and the first season of "Lincoln" received 284 million and 277 million hours of viewing, and "Bettings" (186 million) and "Graduation Season" (161 million), etc. Movies also won well. After the streaming dividend has faded in the past two years, Netflix's original content is still the key to maintaining the activity of subscribers.

Disney will promote the version, Netflix hopes to create a series

For Disney, even if the number of streaming media users has not diminished, the loss is also amplified simultaneously.

In the second quarter, the revenue of the direct -oriented section of the streaming media was US $ 5.058 billion, a year -on -year increase of $ 4.256 billion last year. Money investment is far from over.

In order to reduce the financial pressure of streaming media, Disney also sacrificed two weapons, price increase and realization. Beginning on December 8th, the monthly fee of Disney+without advertising versions will rise from $ 7.99 to $ 10.99, and the subscription plan with advertising will be set to $ 7.99 per month. At the same time, Hulu's monthly fee will be increased by 1 to 2 US dollars, including Disney+, Hulu and ESPN+binding packages also increased accordingly.

According to market institutions Moffettnathanson estimates, due to the strong attraction of the Disney brand to the dealers, Disney+will bring about $ 1.8 billion in US advertising revenue in 2025, which greatly enhances the realization of streaming media business.

Last quarter announced that it will launch a low -priced version of Netflix. It has also made new progress. On the sales side, Netflix announced that it will cooperate with Microsoft to promote the advertising version of the advertising version early next year. The aforementioned Moffettnathanson predicts that US advertising revenue in Netflix will reach $ 1.2 billion by 2025. For more than 100 million families who use sharing methods to watch the platform content for free, Netflix has gradually launched a new measure to transform it into paid users. At the same time, in order to use the huge influence of "Strange Story", Netflix is ​​trying to use the Marvel and Star Wars of Disney as a template to create an entertainment series spanning in various fields around this popular drama. Last month, Netflix opened a green light for the derivative drama of "Strange Story". In addition, the stage drama project with the world as the background in the play was also passed. In terms of commodity implantation, Netflix has cooperated with companies such as Wal -Mart and Hasbro. In the future, more derivatives based on "Strange Story" will also be put on the agenda.

In addition, the Huro brothers at the helm of "Strange Story" will also produce live -action episodes based on the popular animation "Death Note" to further deepen the pace of Netflix in Japan. Other series of attempts are also in densely carried out, including "Britton" prelude, "Squid Games" reality show, "Lord Hunting" animated movie, etc., and the Western drama "Paper Banknote House" is adapted from the blueprint The Korean version has been launched.

Coupled with the game business launched in November last year, Netflix is ​​fully exerting its strength in various fronts, trying to make the original single sources of income more diversified to better risks the risks brought about by changes in macro environment. After many years in the field of streaming media, Disney and Netflix are about to play again in the advertising business. The winners are expected to occupy the first -mover advantage in the competition, and then reshape the global future entertainment layout.

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