Apple has sold 380 million units in China in 10 years?Why is Apple or Fire?

In the world's mobile phone market, there has always been one saying that there are two types of mobile phones in the world, one is Apple mobile phone, and the other is other mobile phones. With the development of Chinese domestic mobile phones in recent years, Huami OV has successfully occupied the mobile phone market The key position, but it has been reported recently that Apple has sold 380 million units in China in 10 years. Many people are asking why domestic mobile phones have emerged. Are you buying Apple?

1. Apple has sold 380 million units in China in 10 years?

According to fast technology reports, unknowingly, the iPhone has been born in the 15th anniversary, and during this period, Apple launched a total of 34 models. Which model did you buy?

从2007年发布的第一代iPhone到2021年发布的iPhone 13系列，iPhone的形态也发生了天翻地覆的改变，但不管怎么变，都是一块大屏搞定全部，虽然现在看起来很普通，但在Many years ago, this was quite avant -garde.

Looking back at the past 34 models, some media statistics have sold a total of 380 million units in Apple China, which is a exaggerated result.

In 2011, Apple's shipments in China were 1,03 million units; in 2012, the shipments were 23.82 million units, and then increased all the way. In 2015, it reached 58.38 million units. There is no one of the favorite Apple phones, at least the sales volume.

Subsequently, the iPhone sales in the Chinese market began to decline slowly, falling to 27.5 million units in 2019. However, after that, it ushered in rapid growth. In 2020, iPhone shipments increased to 34.4 million units, and the violence in 2021 increased to 50.4 million units.

Of course, the most important factor of the increase in iPhone sales in the past two years is that the price -performance ratio has increased sharply. Under global inflation, Android phones have increased prices, which highlights Apple's cost -effectiveness from the side, so sales naturally pull up.

2. Why is Apple or Fire?

We see that Apple has such a strong sales data, which is actually a normal phenomenon. In fact, we need to divide into several parts to analyze:

First of all, from an objective perspective, in a long period of time, Apple is the most popular mobile phone in the entire Chinese market. Since Apple is the pioneer of smartphones, for the current market Within time, it is actually the development direction of the mobile phone market. Each mobile phone company is based on learning or imitation of Apple's development. Therefore, in such a big background, the sales of Apple smartphones themselves It was a normal phenomenon, after all, at the time, many people at that time to buy Apple mobile phones, even at the expense of cost. Therefore, we have always said that the current market's attitude towards Apple mobile phones has not changed, and the strong competitive advantage of Apple mobile phones in the market has continued to exist.

Secondly, what we see is that although Apple once caused the resentment of the entire market because of high pricing, which led to a decline in sales, the later Apple mobile phone changed the previous pricing strategy, which led to the overall market of Apple mobile phones, which caused the overall market of Apple mobile phones to market. Although the price is at a high price, it still has a certain price -performance ratio, so for the current market, the market is still willing to accept Apple mobile phones. At the same time, Apple's mobile phone's own value -added and value -added space is also relatively large, so we see that many companies and individuals are willing to sell or buy second -hand Apple phones, so in this big background, Apple mobile phones have become everyone's favorite Or the most concerned mobile phone type.

Third, from the perspective of long -term market development, the rise of domestic mobile phones is an unstoppable situation. Although the overall absolute accumulation of Apple mobile phones is still very large, it is normal for it to surpass domestic mobile phones. We must fully believe that the long -term development space of the entire domestic mobile phone market is very large, and the development prospects of the market are also very good. With the gradual improvement of domestic replacement, the previous advantage of Apple mobile phones is gradually decreasing. It is the trend of the rise of domestic mobile phones. However, in the field of high -end machines, in addition to a few mobile phone companies such as Huawei, there are still few companies that can currently have market advantages. This is also above the high -end machine market. Apple is still still. In a relative advantage.

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