The amazing central enterprise in charge Gao Ning

The key is people.

Text | Chinese Business Tao Lue Biejun

The only entrepreneur in the world who had been in charge of the world's top 500 and central enterprise in charge of Gao Ning, who retired yesterday.

The outside world has given the big tags that specialize in the major state -owned enterprise suspicious diseases, such as: "China Morgan", "Fire Captain", "State -owned Enterprise Putting Niuwa", "China Welch" and so on, but he really Unique and precious may be:

He is one of the most entrepreneurial spirit and one of the most unlike "leading cadres" leaders of the central enterprises; he is also the most good at making big and stronger, and he is most good at making chaos and miscellaneous cards as one of the Chinese entrepreneurs.

The two are particularly important for the current large state -owned enterprises.

["State -owned Enterprise Putting Niuwa"]

Ning Gaoning was born in Binzhou, Shandong in 1958.

Yesterday, he heard a lecture from Mr. Li Zhaoxing, a former Minister of Foreign Affairs, who was also from Shandong. He joked in the lecture and said that he was Shandong and there were many donkeys in Shandong, so he was a donkey temper. Ning Gaoning, 18 years younger than Li Zhaoxing, is also a donkey, and has many similarities with Li Zhaoxing.

For example, they had all the dreams of writers. Although they did not do it later, Li Zhaoxing was known as the "poet diplomat". When he left COFCO, he wrote the farewell poem "If"; after retiring yesterday, he wrote "Old Beauty". All in all, no matter what, there are poetry and distance in my heart.

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Their far away is also far away. One of the Minister of Foreign Affairs, a long -term leading large -scale enterprise in China. Moreover, from "the most soil" to "the most ocean", they all strive to make the Chinese stand higher on the world stage.

And they are all grounded and energetic. After Li Zhaoxing's retirement, he often talked about how to put a donkey when he was a child. More than 80, he also went to station B as UP owner "love life"; Ning Ga Ning Daquan always said that he was a "state -owned enterprise to put Niuwa". There is still such an experience in the training class:

When the whiteboard is about to be bent down in depth, he can write down, and he kneels directly on the ground and then wrote a lecture.

Although he later explained that it was because the back pain that day could not be bent, so it was more convenient to kneel down. But for a central enterprise head, this is obviously not an objective reason, but also a subjective choice.

Ning Gaoning's voyage from "soil" to "foreign" was from 1983. At that time, he did not read the Chinese Department of Shandong University, but after reading the Department of Economics of Shandong University, he studied at the University of Pittsburgh, the United States.

Four years later, he joined China Resources Group, one of the most foreign central enterprises. At that time, China Resources was trying to upgrade and strengthen the "planning" capabilities to build a modern international enterprise. Ning Gaoning, who had returned abroad, became a recruit of the planning department.

From there, Ning Gaoning continued to open.

We often say that the cake is easy, and it is difficult to get charcoal in the snow. For the people in the workplace, it is nothing to do well to do well, but if you can do something bad, it is different.

Ning Gaoning started from doing bad things.

At that time, China Resources had a listed company in print and dyeing business, Yongda, because the government's strengthening of environmental protection was stagnant, but it could not find a new way. The group was posted every year.

Ning Gaoning, who was not afraid of tigers, did not have too many frames, and soon jumped out of the original deadlock to come up with a new method. The group agreed, and then operated more than 400 million yuan.

At that time, more than 400 million, but a big money.

Ning Gaoning stood out, and then served as the general manager of China Resources Entrepreneurship, which was transformed and upgraded by Yongdaley, participated in and promoted the use of "capitalist money" to build a new historical process of "socialism". Essence

In 1999, 41 -year -old Ning Gaoning was appointed chairman of China Resources Board. After more than 20 years since then, he never set off the "fire" line again: in 2004, he served as chairman of COFCO Group; in 2016, he served as China Sinochem Group. Chairman and Secretary of the Party Group; in June 2018, he also served as the party secretary and chairman of the China Chemical Group; in May 2021, the chairman and party secretary of China Sinochem Holdings and the Secretary of the Party Group after the reorganization of Sinochem Group and China Chemical Group will be retired until yesterday Essence

For more than 20 years, Ning Gaoning's transcripts include:

With international capital operation grafting in the Mainland industry, we will make China Resources stronger and bigger, and to laid the foundation for the Giants of 2 trillion total assets. In 1999, China Resources Group's total assets were less than 50 billion yuan. By 2004, Ning Gaining had another China Resources, forming a diversified industrial layout of real estate, consumer goods, retail, electricity, and medicine.

With the "from the field to the restaurant", the overall industry chain strategy is different from the four major international grain merchants to reshape the COFCO Group. From 2004 to 2015, COFCO Group's total assets during Ning Gaoning did not grow from about 60 billion yuan to more than 70 billion US dollars, but also created a series of successful brands such as agricultural products, trade, logistics to grain and oil and food.

Leading Sinochem Group from traditional chemical engineering to scientific and technological innovation, from the complexity and inefficiency of business to the main business, the core capabilities continue to strengthen and upgrade, and finally promote the reorganization of Sinochem and Chinese chemical industry into the world's largest comprehensive chemical enterprise. First -class comprehensive chemical enterprises have formed a new pattern for China to become a chemical country. 【Hua Cat into a Tiger】

Strategy determines success or failure? correct.

But it's not right, because execution and details also determine success or failure.

Management determines success or failure? correct.

But it's not right. If the business direction itself is not right, even people are not right, and management cannot have miracles.

Competition of modern enterprises is the competition of comprehensive strength, and modern entrepreneurs competition is also comprehensive ability.

Ning Gaoning's enterprises have also made a comprehensive ability, and the media also calls him "state -owned enterprise general doctor".

He is a master of capital and is good at the expansion of the industry by capital, which is also the origin of "China JPMorgan".

The acquisition of Huayuan's shares into the real estate industry, becoming a shareholder of Vanke, to fight out of China Resources Land; acquire Shenyang Snowflake and then acquire dozens of beer companies, laying a key pattern for later the world's largest beer company ...

Let China Resources shift from foreign trade models to investment and industry, bigger and stronger, relying on the capital -driven industry.

In the country, the owner of Xinjiang Tun River, Zhongtu livestock, Zhonggu, China Resources Alcohol, Shenbao Heng, Fengyuan Booking, Huasin, Grasson Dojo, Mengniu and other companies; , 51%equity of the Dutch Agricultural Products and Tradeers of the Netherlands, the introduction of Temasek, Standard Chartered Private Equity, etc., jointly established COFCO International ...

Let COFCO Group "from the field to the restaurant", rely on a series of industrial mergers and acquisitions that are also capital -driven.

If these can make the fist be played out, can sprinkle the net out and spread it away, Ning Gaoning's ability later is more attractive -to be able to hold the net, pinch into a punch, change a pile of cats to change To become a tiger, that is, a bunch of chaos and miscellaneous cards can be made into big cards and trump cards.

In 2002, Ning Gaining, who received 60 or 70 beer plants in one breath, published an article "Twenty -six Cats and a Tiger" in China Resources Magazine: a hungry wolf in the mountains ate 26 cats and took the tiger. As a cat, he was eaten by a tiger.

Ning Gaoning emphasized in the article, "If we do not become a tiger, we will be eaten by the wolf." Through mergers and acquisitions, a group of cats became tigers, which became his main theme: "A overall enterprise is the company is the one as a whole company. A large enterprise. Many small units and companies composed of small companies are not as large as a real big enterprise. "

Through the integration and collaboration of a series of acquisition projects, the diversified business of China Resources, such as the beer business that is scattered across the country and has their own incurable diseases, is bigger and stronger ... it is a cat into a tiger and a big name.

Combine the entire industry chain of COFCO "from the field to the restaurant", reorganize Zhonggu and Hua Grain, and allow three grain central enterprises to synthesize the largest domestic grain and oil traders, and even set up the Beijing and Swiss dual headquarters architecture ... Essence

It can be played, and the net can be accepted, and the fist is tight. This makes Ning Gaoning not only an excellent entrepreneurial expansion, but also an excellent industrial integrator.

The latter is particularly important for today's large state -owned enterprises.

Perhaps because of this, in 2016, Ning Gaoning was almost 60. When many people thought he would retire at COFCO, the news about him came again -to Sinochem Group as chairman and party secretary of the party committee.

Sinochem Group was founded by Prime Minister Zhou's "Red Capitalist" Lu Xuzhang in 1950. When Ning Gaoning took over, it was already the world's top 500 companies with revenue of more than $ 60 billion, but it operated relatively inefficient or even net profit loss loss loss. Essence

After Ning Gaoning came here, the most important job was to close the net, pinch fists, and turn cats into tigers.

Sinochem's business is more complicated than COFCO, and even farther away from "market". Petroleum, seeds, real estate, finance ... trade, factories, land ... and even a lot of Sino -executives, it is impossible to say how much the company has done.

After about 5 months of "investigation and research", Ning Gaoning began to play big names. He hosted a three -day strategic seminar and opened to more than 11 pm every day. There was only one purpose: what kind of company to be a company?

The final conclusion is that from the perspective of business, it is necessary to focus on petrochemical and fine chemicals, and take into account agriculture, real estate, and finance; in terms of development methods, innovation should be set to innovative enterprises, and the core capabilities are pursued through innovation.

In June 2018, another large entrepreneur in the chemical industry dominated the largest transaction merger and acquisition case in the history of Chinese enterprises -acquired Ren Jianxin, a global leading agricultural chemical company Switzerland, with a retirement Essence

Ning Gaoning, who is squeezing a big name, is also the chairman of China Chemical. Soon after that, the two names and business were very similar. Ordinary people were even unclear in the world's top 500 companies, and they were pinched into a larger big name-

On the last day of March 2021, the State -owned Assets Supervision and Administration Commission issued news that with the approval of the State Council, Sinochem Group will jointly reorganize with China Chemical Group. On May 9, the larger central enterprise after the reorganization, China Sinochem Holding Co., Ltd. (hereinafter referred to as "China Sino -Chinese"), was born. Employee scale, as well as the world's largest comprehensive chemical enterprise.

Ning Gaoning, who promoted the reorganization, was reorganized as the helm of Sinva in China until he stepped down yesterday. According to the performance of the Sinochem in 2022, in the first half of 2022, the Group achieved operating income of 584.9 billion yuan, an increase of 11%year -on -year, and a net profit of 25.2 billion yuan, an increase of 119%year -on -year.

[The key is people]

Capital masters and company expansion experts are good at the industrial expansion of the enterprise by capital; the integration of the master and the big enterprise fire captain, good at turning cats into tigers, turning big and strong, making miscellaneous cards, broken cards and even bad cards into big names, trump cards ...

These are the extraordinary places of Ning Gaoning, but not.

Perhaps Ning Gaoning's true ability and spirit may still be that he always attaches importance to people and respect for people, always active and inspire people as much as possible, and of course, he can restrain people and control people.

He said, "People are too fantasy, and it is the biggest extension of the enterprise. He can play to 1, 10, or negative points. This is not necessarily. The research is not enough. "

Ning Gaoning once proposed management ideas and theories such as "6S Management Tools", "Five Step Combination theory", and "Strategic Ten Methods". In these, he first emphasized the selection and employment, and the most important thing is the selection and employment.

For example, the "five -step combination theory" is "selected manager". Then, "forming a team", "doing strategy", "forming competitiveness", "value creation", and in order to form a cycle from human to affairs.

▲ Source: Zhonghua Group

In COFCO, he requires people to "not only do a good job of business strategy and implementation, but also root the spirit of continuous innovation and progress in corporate organizations; not only promote the growth of a few people, but also promote the growth of the entire organization; Not only to promote competitive pressure, but also to promote the innovation of corporate culture. "

In terms of neutralization, he demanded that "to improve everyone's participation and organize the overall vitality ... We must come out to become a leading person in the industry and change the rules of the game, and be a Game Changer."

It is inevitable that he also has a moment of disappointment with manpower, even disappointed, and angry, and then "cure the disease and save people".

"Are you energetic and tired? Do you have the principles and spirit of scientific majors? Do you have a scientific method? Have you ever experienced the baptism of scientific systems? Are you the best expert? ... Eventually, I ended up to ' can you?'"

It is said that Ning Gaoning attaches importance to people, and also includes revelation from Li Ka -shing. During China Resources, he was curious why Li Ka -shing's company could be unique in a crowd of local Hong Kong companies. The answer that Li Jiacheng gave him was: the key is to use people.

Li Jiacheng said that because of his good English, many foreigners were invited to improve the company's vision and ability. "Li Ka -shing has a vision of people and global strategic vision." Many years later, Ning Gaoning was still lamenting that in contrast, other Hong Kong companies were basically managed by family, friends, and old ministers.

Perhaps because of the more influence of the culture of Western management and management, Ning Gaoning has never regarded his central enterprise leader as a "leader", but repeatedly emphasized the concept of "manager", and has been emphasizing from China Resources to China to China to China change.

At the beginning of COFCO, a thing he did to attract widespread attention was to change the group's "managing cadre conference" to the "annual meeting of manager", and constantly emphasized that letting go of the cadre mentality and responsibility for managers. At the same time, he renamed the internal journal "Corporate Zhongliang". Later, he left COFCO. People pulled him with a banner and wrote on the banner:

Zhongliang's love is unlimited, and the sun is accompanied by neighbors.

Although there are the glory of the list of "China's Most Influential Business Leaders", which has been shortlisted for the "Fortune" magazine, and "a person who has not been able to bypass the history of state -owned enterprises for more than 40 years of reform and opening up, it is also the entire Chinese entrepreneur group. Outstanding representatives, such as "outstanding representatives, are not only taboo, but also often actively use the vocabulary of business and businessmen to introduce themselves and introduce what they do. A major difference.

In 2021, Ning Gaoning opened a clear emphasis on the importance of people in a visit: In the past, we often said that we must rely on the system and we cannot rely on people. Until now we have to believe that successful companies still have to rely on people.

"All the behaviors, thinking, habits, and preferences of entrepreneurs will affect this company. The longer the time, the more the more this is." Ning Gaoning said that the real entrepreneur is to sit in the company. changed.

Another little thing is that after the dismissal was announced yesterday, an old colleague with COFCO recalled in the circle of friends: When Ning Gaoning was the chairman of COFCO, he once spit in the guest room because he was drunk. I found that he put 500 yuan on the table, expressing gratitude and embarrassment.

At the annual conference of China Green Company in 2020, Ning Gaoning, who has a deep international background, was arranged for internationalization as the theme of internationalization. He first joked that now the internationalization is not the pot, and then he expressed his feelings about internationalization before the end of the speech:

"Chinese dialect can say anywhere, someone understands it; Chinese money can be spent anywhere, no foreign exchange; Chinese passport can go anywhere, no visa; especially Chinese students don't need to grow old outside school, this It is the improvement of our event status. "

【Reference Information】

[1] "" Airborne "Ning Gaoning" Economic Observer Yang Ji [2] "Reinstalling Xinhua Run -Ning Gaoning, President of visiting China Resources Group" China Textile Economy

[3] "Ning Gao Ning: Twenty -six cats and a tiger" Chinese entrepreneur

[4] "Cover Report ｜ Sino -Chow Transition" State -owned Assets Report Rao Heng

[5] "The Word of Putting Ning Gao Ning Ning Gao Ning for State -owned Enterprises" Ning Gao Ning Report Ren Tengfei

[6] "dry goods │ Ning Gaining: How can large companies avoid" big but not strong "?"State -owned Assets Xiaoxin

[7] "Thought Hui | Ning Gaoning: Key Five Steps to Do a Good

[8] "Ning Gaoning: Believe in the power of business, believe in China's potential"

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