Guizhou Meitan Holds Sauce Wine Super Brand Festival

In 2022, the "midfielder" has become the consensus of the wine industry. Under the influence of the repeated impact of the epidemic, decreased consumption scenarios, and industry adjustment, the development of sauce wine began to shift from category to brand competition.

How to continue to increase product power, brand power, and channel power in the "midfielder" has become the pain point of the entire industry. From August 25th to 26th, the "Chinese Sauce Wine Core Make -producing Area Sauce Super Brand Festival", with the theme of "Brand Awakening, Sauce Age", was held in Meitan, Guizhou, and took the lead in conducting a bold attempt in the industry.

At the brand festival, a number of activities were carried out around the theme. The co -branded little wine launched by the Biography- "Yuan Jian" Xiaoyao Xiaojiu was also officially released.

Wang Yan, chairman of Yixi Sauce Wine Cellar, gave a keynote speech entitled "Brand Awakening, Sauce Age" at the opening ceremony, emphasizing that under the decisive pattern of the rivers and lakes of the sauce brand, For small and medium -sized wineries and wine merchants, the high -quality development of the sauce industry brings strategic opportunities for it, but the premise is that "brand awakening" must be made.

This also reflects from the side that in the "midfield" competition of sauce wine, brands and quality have become realistic portrayal, and the key points of the competition of wine companies have also begun to change from quantity to quality.

Next, it will be a period of opportunity for the overall rapid development of the sauce industry. It is also a critical period for many wine companies to refine internal skills. Before the new round of fierce competition, it has an advantage in brand, scale, products, funds and other aspects. Only the road of characteristic development can only seize the opportunity in the ranking of the "second half" ticket of the sauce wine.

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