Is it necessary to be fired to 700 yuan a box of Moutai moon cakes?

Text ｜ Yu Xiao

Half a month before the Mid -Autumn Festival, the "Moutai Moon Cake" launched by Moutai International Hotel has already sold the goods, and even fried "sky -high" on the network platform.

In the second -hand market, the Moutai Liuxin Mooncake Gift Box with a price of 318 yuan/box has a maximum of more than 700 yuan/box. And the lower price of jade tiger welcomes the moon cake gift box, the current price doubles. According to media reports, Moutai moon cakes may increase prices.

A box of moon cakes actually sold so much price, which is really surprising. Especially in June of this year, the State Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce, and the State Administration of Market Supervision have jointly issued relevant announcements to curb the "sky -high" moon cakes, requiring key supervision unit prices of more than 500 yuan to make moon cakes. In this context, the price of Moutai moon cakes is still growing against the trend, which makes people understand — need to know that Moutai should have become an example and resolutely curb the emergence of sky -high moon cakes.

According to the cost survey of the National Development and Reform Commission and the data of industry organizations and e -commerce platforms, the average production cost of boxes of moon cakes is about 70 yuan/box, and the sales of moon cakes with a unit price of less than 200 yuan accounted for more than 80%, and the unit price of more than 500 yuan accounts for about 500 yuan. 1%. In other words, a box of moon cakes on the market will not exceed 500 yuan, and there is no need to exceed 500 yuan.

Because once the above -mentioned price range is exceeded, it means that a box of moon cakes are not sold in their own actual value, but many unnecessary added value, causing the strange appearance of "people who eat, people who buy them", not only intensify The false prosperity of the market may also bring bad phenomena such as luxury gifts. It is worth mentioning that there are already media reports that two Moutai moon cakes that have been "stir -fry" have no components of Moutai wine in the ingredients table.

Therefore, the supervision of the relevant departments is timely and very meaningful. Consumers should also be awake. Do not be blinded by the hype of some merchants and platforms, so that blindly follow the trend and snap up.

On the evening of August 24th, in response to the phenomenon of selling Moutai moon cakes in some merchants in the market, Moutai International Hotel issued a statement: For the acting of some merchants in the market, it is resolute Consumers rational consumption. It seems that Moutai did not recognize the problem.

Xinhua News Agency information map

However, how will Moutai "resist" and what specific measures will Maotai take for the sky -high moon cakes that are booming and sitting on the ground? According to the relevant person in charge of Moutai, Yuhu welcomed a total of 69,500 boxes, and the moon cakes were launched for a total of 30,000 boxes. Based on the price, Moutai International Hotel sells moon cakes more than 22 million yuan. Under such a huge temptation of profits, whether Moutai can adhere to the bottom line and be responsible for market prices, it is necessary to further observe the public.

The emergence of sky -high Moutai moon cakes also reminds us again: the major moon cake manufacturers and related companies should use the energy improvement of product quality and the improvement of process taste, instead of trying to get rid of and avoid supervision, let alone supervision, not to mention supervision, let alone supervision, nor is it not Relying on a certain concept or brand to win huge profits. Let the moon cake return to its original meaning, and let consumers feel peaceful and happy Mid -Autumn Festival more important than anything.

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Text: Yu Xiao

Recitation: Wang Qian

Responsible editor: Zhang Yongqun

Editor: Sun Xiaoting Xing Yanyan

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